February 02, 2012

Corporations That Don’t Practice Social Responsibility Can’t Hide Anymore | Co.Exist: World changing ideas and innovation

This is quickly becoming a fact of life in the networked economy.

Corporations That Don’t Practice Social Responsibility Can’t Hide Anymore | Co.Exist: World changing ideas and innovation

Umair Haque sums it up well in his new book Betterness: Economics for Humans: “The bigger picture of twenty-first-century competition is richer, more nuanced and complex. Companies are beginning to be judged against a whole new set of criteria by customers, governments, communities, employees, and investors. They’re already saying, so you made a profit. Yawn. Did you actually have an impact? Did what you do have a positive, lasting consequence that was meaningful in human terms?” A responsible brand can no longer hide behind a company that doesn’t factor in this new set of criteria.
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Feb 2, 2012 11:56:59 PM | Trends, Trust

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Some good learnings here: How the Huffington Post became a new-media behemoth Gigaom has some good comments on this topic, see below. I personally believe that curation is content, as well, and that meta-content ie content about content will become extremely valuable going forward. What do you think? How the Huffington Post became a new-media behemoth "Traditional media critics attack the Huffington Post for its aggregation, but as Nieman fellow David Skok pointed out recently at the Nieman Lab blog, aggregation is deeply embedded in the DNA of the media industry, and always has been. And as we’ve tried to point out before at GigaOM, aggregation and particularly curation are two of the skills that modern media companies need the most — or readers overwhelmed by information will go elsewhere, whether to apps like Flipboard and Zite or to new services that give them the tools they need to filter that growing ocean of content..." (via Instapaper) Related articles Get Ready for Lots of Streaming Arianna With HuffPost Video Network (allthingsd.com) "Gerd Leonhard, author of The Future of Content and co-author of The Future of Music: "The..." (futureof.biz) Martes De Marcas: Interview The Future of Content, with Gerd... (thefuturesagency.com) "A new type of capitalist activist, the Charles Dickens of futurism, Gerd Leonhard is a green..." (greenfuturist.com) Gerd Leonhard: BDigital 2011: Apps and the Future of Content: Social, Local, Mobile, Video,Cloud! (slideshare.net) "Facebook has a bright future," as long as it can stay "human and open," contends Gerd Leonhard,..." (futureof.biz) New video: TeleMedia Futures presentation at Total Telecom 2011 (London) (mediafuturist.com) My new book is out: The Future of Content (Kindle only, $3.90) (futureof.biz)

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