February 13, 2012

Good read: LukeW | Josh Clark: Busting Mobile Myths

A lot of good bottom lines in this piece, below. I caught myself thinking about mobile in many of the ways Luke describes. Time to change that.

LukeW | Josh Clark: Busting Mobile Myths

Myth: Mobile Users are Rushed & Distracted 7.1 billion mobile devices

We started with an over-simplified almost condescending view of mobile users. But there’s lots of different modes of mobile use. Fast, distracted use is a big part of mobile but it’s not the only use. For example 40% of people use in the bathroom. The assumption everyone is hurried leads us to strip out important features. Example: Alibris is differentiated by selling out-of-print & rare books but they stripped this feature out of the mobile experience. Intentionally. Because they assumed people would not make commitments to pricey books online. At the same time, eBay mobile sells thousands of cars on mobile. 25% of adult mobile users in the US rarely ever use the desktop to get online. That’s 8% of US adults that exclusively use the mobile Web. They need access to your core functionality.

Feb 13, 2012 8:01:13 AM | Mobile, Mobile Advertising, Mobility

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Google Pays Users for Browsing Data | Digiday Well, I have said it a few times before, and this is just another verification .. Data is the new Oil.Google Pays Users for Browsing Data | Digiday http://www.digiday.com/data/google-pays-users-for-browsing-data/ Google is building an opt-in user panel that will track and analyze people’s online behaviors via an extension to its Chrome browser, called Screenwise. Users that install the plug-in will have the websites they visit and the ways in which they interact with them recorded, and they will then be paid with Amazon gift cards worth up to $25 a year in return. According to Google, the project is essentially a market research tool, and information gleaned from it will be used to improve its products and services for its users. www.twitter.com/gleonhard i.mediafuturist.com for mobile updates
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Good read: Brands Want Content Curator Jobs | Digiday Brands are publishers, the people formerly known as consumers can go direct. Welcome to the networked society;) Brands Want Content Curator Jobs | Digiday "There’s little doubt that brands can amass sizable audiences of their own nowadays. Show me a chief marketing officer who isn’t interested in an owned, earned, paid media model — often in that order — and I’ve got a bridge in Brooklyn to sell you. It’s been four and a half years since Nike marketing chief Trevor Edwards plaintively said, “We’re not in the business of keeping media companies alive.” Translation: We can build direct connections with audiences, thank you very much. The devil is in the details. Brands aren’t set up to be publishers. They don’t necessarily understand the editorial process or have the stomach for the length of time it takes to build an audience. Take AmEx’s OpenForum, for instance. It took four years to get 1 million people aboard, and now it gets about 150,000 unique visitors per month. They have the resources to build and cultivate an audience others may not. Additionally, OpenForum was put on the shoulders of the end-user: small-business owners. These business owners are able to communicate and share ideas with one another, but they must be American Express Cardmembers. AmEx recognized the need to provide small-business owners with a connection platform and information that will help their business succeed..." Related articles The 3 Pillars of Content Curation (thefuturesagency.com) Stowe Boyd appointed as Chief Curator at The Futures Agency (futureof.biz) Brands Want Content Curator Jobs - Josh Sternberg via Digiday (stoweboyd.com)

Gerd Leonhard

Keynote Speaker, Think-Tank Leader, Futurist, Author & Strategist, Idea Curator, some say Iconoclast | Heretic, CEO TheFuturesAgency, Visiting Prof FDC Brazil, Green Futurist

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