April 12, 2012

Data is the new Oil, Privacy becomes... Publicy? (my presentation at SwissNexSF)

This is the slideshow from yesterday's SwissNex event in San Francisco. Hopefully we will have a video available, soon, as well (check my Youtube Channel)

Dataforeventalert.jpg

 "Data is exploding all around us: every 'like,' check-in, tweet, click, and play is being logged and mined. Many data-centric companies such as Google are already paying us for our data by providing more or less free services. Is data the new oil? TFA CEO Gerd Leonhard leads fellow thinkers Stowe Boyd, Jamais Cascio, and Andreas Weigend in an exchange on where data is going, and how we are going along with it. Data will become a key currency, as it is a virtually limitless, non-rival, and exponentially growing good. Do we need regulations or trust frameworks to deal with it? Can data really be safeguarded in an entirely free-market system governed by commercial interests? What will Generation AO (always-on) share with whom, when, where, and how? And if data is the new oil, how do we avoid wars and global conflicts fought over it...?"

Data is the new Oil, Publicy is the new Privacy (Futurist, Speaker Gerd Leonhard)
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Apr 12, 2012 2:06:44 AM | Advertising Trends, Bottom Lines, Branding, Conferences, Consumer Insights, Content 2.0, Current Affairs, Data is the new Oil, Facebook, Fragmentation, Free!, Future of Advertising, Future of Content, Future of Selling, Innovation, Link Economy, Marketing2.0, Mobile Advertising, MY PRESENTATIONS, My speaking engagements, Networked Society, Slideshows, Social Advertising, Social Commerce, Social Media, The Futures Agency

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Sink or Swim: Digital Publishers Need to Be Bold | Wired.com (comments) FT's Rob Grimshaw says (defending the FT's paywall): "Many news publishers are now facing up to the reality that online advertising isn’t replacing revenues lost from print. Newspaper Association of America figures show annual print ad revenues for the industry have dropped from $47 billion at their last peak in 2006 to $21 billion today, a loss of $26 billion. During the same period, news publishers’ digital ad revenues have risen by $1 billion from $2.2 billion to $3.2 billion. The prospects for winning back those lost ad dollars look dim. Nearly half of all online spend now goes to search advertising (49 percent – IAB US / PwC H1 2011) and in the display market there is intense competition from portals, networks and social media. Facebook’s pageviews are now 1,000 times greater than the biggest news publisher sites and its display ad revenues are likely to exceed those of all U.S. newspapers combined in 2013. Google’s will too, and that’s excluding their search revenues..." Comment: I think this is just because those ad spends were always '50% wasted' - the advertisers just didn't know which was which. In other words, these revenues were always artificially inflated by lack of competition or alternative ways to gather enough eyeballs. The web has just made the obvious more visible; brutal but inevitable. Also, in my view, the FT may have a good case for charging people, but in general the added values is what it comes down to - and many publishers and their publications don't really have enough to offer in that respect - same problem that is facing the record labels. Read Ross Dawson's Future of Journalism post, here. via www.wired.com
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Gerd Leonhard

Keynote Speaker, Think-Tank Leader, Futurist, Author & Strategist, Idea Curator, some say Iconoclast | Heretic, CEO TheFuturesAgency, Visiting Prof FDC Brazil, Green Futurist

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