April 05, 2012

New video of my keynote at EcoSummit 2012: from Ego to Eco

Here is the complete video from my March 24 keynote at EcoSummit 2012 in Berlin (http://ecosummit.net/) speaking on “the journey from Ego to Eco”, see the slideshow here (slideshare); also embedded below. More on the Ego To Eco topic can be found here.

It would be great to get your feedback on my key messages on this fairly new topic, and also on the new slide design I am now using. Thanks!!

From Ego to Eco: the future of energy and business (EcoSummit 2012 Berlin)
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Apr 5, 2012 4:42:21 PM | #egotoeco, Broadband Culture, capitalism 2.0, Climate Change, Conferences, Consumer Insights, Future of Energy, Green Futures, MY PRESENTATIONS, My speaking engagements

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Thought I'd share this with you: The rise of e-reading | Pew Internet Libraries http://libraries.pewinternet.org/2012/04/04/the-rise-of-e-reading/ One-fifth of American adults (21%) report that they have read an e-book in the past year, and this number increased following a gift-giving season that saw a spike in the ownership of both tablet computers and e-book reading devices such as the original Kindles and Nooks.1 In mid-December 2011, 17% of American adults had reported they read an e-book in the previous year; by February, 2012, the share increased to 21%. The rise of e-books in American culture is part of a larger story about a shift from printed to digital material. Using a broader definition of e-content in a survey ending in December 2011, some 43% of Americans age 16 and older say they have either read an e-book in the past year or have read other long-form content such as magazines, journals, and news articles in digital format on an e-book reader, tablet computer, regular computer, or cell phone. Those who have taken the plunge into reading e-books stand out in almost every way from other kinds of readers. Foremost, they are relatively avid readers of books in all formats: 88% of those who read e-books in the past 12 months also read printed books.2 Compared with other book readers, they read more books. They read more frequently for a host of reasons: for pleasure, for research, for current events, and for work or school. They are also more likely than others to have bought their most recent book, rather than borrowed it, and they are more likely than others to say they prefer to purchase books in general, often starting their search online.
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Meet me: Digital Entertainment Summit, 24 April 2012, London | TheFuturesAgency Digital Entertainment Summit, 24 April 2012, London | TheFuturesAgency. A panel of experts will analyse data collected from a detailed survey of 2,500 digitally-active consumers commissioned by Wiggin. This survey is a comprehensive audit of consumer attitudes to content, platforms and devices. Request your invite by April 13 at Wiggin LLP at [email protected]

Gerd Leonhard

Keynote Speaker, Think-Tank Leader, Futurist, Author & Strategist, Idea Curator, some say Iconoclast | Heretic, CEO TheFuturesAgency, Visiting Prof FDC Brazil, Green Futurist

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