May 10, 2012

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Social TV fuels race for ’second screen’ dominance: 13 disruptive companies | SmartPlanet Not too long ago, consumers had one screen in front of them at a time, and it was either a PC, or a standard television set. Now, consumers are surrounded by a “swarm of devices” that are increasingly interacting and overlapping one another. Lately, tablets have been the device of choice serving as the second screen of choice, and the race is on to capture big pieces of this vast new real estate. I want my social TV: 'The old mode — watching the plain vanilla standalone TV, and perhaps talking with others actually in the room — is dead.' That’s the gist of a new report by Stowe Boyd of Work Talk Research. He refers to the trend as “second screening,” but it means a lot more than simply having another screen present while watching television. It opens up a new era of interaction — the rise of “Social TV.” This Internet-TV convergence now taking place has implications for a range of industries, from broadcasting to content delivery to advertising. As Gerd Leonhard of The Futures Agency describes it in the foreword of the report: “Social TV and second screen business models… will bring up all of the tough issues inherent in any kind of convergence: who is allowed to do this or that, when and where, how will new revenue streams be invented and realized (as traditional revenues may decline or at least fragment), who will be the gatekeepers, when and where, and so on. Food-chain conflicts, galore,” Leonhard relates. “To me, it looks like we are moving towards an era of utter interdependence rather than continued or increased independence.” via www.smartplanet.com Stowe wrote a great report - go get it while the PDFs last:) Related articles Don't miss this special report: Social TV and The Second Screen...
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Great video on the importance of Unplugging: Sundance Film Festival 2011 "Yelp" Sophocles once said, 'nothing vast enters the life of mortals without a curse,' and this couldn't be more true of technology. Programmer's Note: We're pleased to welcome Tiffany Shlain back to the Sundance Film Festival with her new short "Yelp (With Apologies to Allen Ginsberg's 'Howl')." Shlain's previous short films—"Life, Liberty & the Pursuit of Happiness" and "The Tribe" screened at the 2003 and 2006 Sundance Film Festivals. Riffing on Allen Ginsberg's poem "Howl," "Yelp" is the result of Shlain and her cowriter/husband Ken Goldberg reflecting on their dependency on technology. As Shlain puts it, "I was really feeling like I needed to take one day of the week off from technology. Recently addicted to Twitter, I became the kind of person I hated—the one pulling out her iPhone while actually talking to someone, sneaking e-mail fixes in bathroom stalls. It was getting ugly. Clearly, I needed a technology Shabbat." This year Shlain is the only filmmaker in the Festival with both a short and a feature film—her documentary Connected: An Autoblogography about Love, Death and Technology is screening in the U.S. Documentary Competition. Related articles "What industry is never good at (and is sometimes quite evil at) is identifying the best mix of..." (thefuturesagency.com) Read this: Larry Lessig on Facebook, Apple, and the Future of "Code" | John Battelle (mediafuturist.com) "In fact, Lessig argues, the Internet is quite possibly the most regulable technology ever invented,..." (thefuturesagency.com)

Gerd Leonhard

Keynote Speaker, Think-Tank Leader, Futurist, Author & Strategist, Idea Curator, some say Iconoclast | Heretic, CEO TheFuturesAgency, Visiting Prof FDC Brazil, Green Futurist

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