Watch this: Keynote Address from 2011 ICMA conference: Future of Content

We have the pleasure of welcoming 'one of the leading media futurists in the world' according to the Wall Street Journal, Gerd Leonhard. Gerd's work focuses on the Future of Media, Content, Technology, Business, Communications and Culture, and he is considered a leading expert on topics such as Web/Media 2.0, social networking and social media, cultural changes due to disruption by new technologies, copyright vs. technology issues, online content commerce models, media convergence, mobile entertainment, entrepreneurship, the future of advertising and branding, future planning, digital content strategies and next-generation business models. So buckle up and get ready for a cracking keynote!