June 24, 2012

Audio version of my keynote presentation at the Wiggin 2012 DES event: the future of media

42MB MP3 below (click to play, right click to download). The video is here

 

Keynote_presentation_from_Gerd_Leonhard_Wiggin_Digital_Entertainment_Summit_2012

 

Of course, content & media is one of my essential topics, and most of the crucial stuff is covered in this 30-minute audio version of the DES video. I hope you like it - if you do, please share it widely.

Many related slideshows can be found here. Here is a low-res version of the actual slideshow: Download DES wiggin Gerd Leonhard Public low res

You can use my mobile app to listen to 50+ audio versions of my latest talks, as well as assorted podcasts I did during the past 10 years.

Gerd app screenshot MF MR

Jun 24, 2012 3:53:20 PM | About Me, Future of Media, MY PRESENTATIONS, My speaking engagements, Podcasts

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Change is becoming much faster now (the suddenly-off-the-cliff effect) This graph, below, reflects a growing trend and interesting phenomena that I have observed with many business that are impacted by the dramatically accelerating disruption brought on by digital technologies. For many incumbents, it may often look like 'things will be OK, regardless (i.e. we still sell a lot of XYZ - why worry)' but when a certain pivot point is actually reached (as below, in US newspaper ad revenues, around 2006), the entire business logic suddenly falls off the cliff, at which point it is often too late to still re-invent from a position of strength. The lessons: foresight is crucial, and should be part of everyone's job. Look for likely change when your business is still doing well. Anticipate disruptions.
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Gerd Leonhard

Keynote Speaker, Think-Tank Leader, Futurist, Author & Strategist, Idea Curator, some say Iconoclast | Heretic, CEO TheFuturesAgency, Visiting Prof FDC Brazil, Green Futurist

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