June 25, 2012

New report by PWC: total spending on media and entertainment 2012-2016 (summary) Total spending on media and entertainment is projected to grow at a compound annual rate of 5.7 percent to $2.1 trillion by 2016…. The future of media and entertainment is all about digital, which will generate 67 percent of spending growth in the next five years. But digital growth is not incremental—it’s directly cannibalizing older types of content distribution—like traditional books or even TV subscriptions. One business that will unilaterally benefit from the rise of digital: broadband and wireless service providers. Spending to access the Internet, both through broadband and Wi-Fi, will grow to $493 billion in 2016 from $317 billion in 2011… Interestingly, the report projects that music “will rebound with steady expansion,” growing to $19.8 billion in 2016 from $15.2 billion in 2011. Online radio advertising is projected to hit $802 million in 2016 while satellite radio ads are projected to generate $116 million in revenue…. The publishing industry will see traditional print books decline, but that will be more than compensated by the rise in eBooks. Electronic books are projected to grow by an almost 32 percent compound annual growth rate. And PwC expects a significant rise in paid digital subscriptions for magazines — digital will account for 6.5 percent of total magazine subscription in 5 years. PwC expects Internet advertising to grow 17 percent to $105.4 billion in 2012. Mobile advertising is growing fast—but projected to grow just to $24.5 billion in 2016 from $5.2 billion in 2011. No surprise, China’s Internet ad market is growing faster than any other than the U.S.: projected to hit $31 billion in 2016. PWC: Entertainment, Media to Grow—Music, Digital, Broadband to Benefit - CNBC via www.futureof.biz and http://www.cnbc.com/id/47863704

Gerd Leonhard

Keynote Speaker, Think-Tank Leader, Futurist, Author & Strategist, Idea Curator, some say Iconoclast | Heretic, CEO TheFuturesAgency, Visiting Prof FDC Brazil, Green Futurist

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