July 18, 2012

Excerpts: How Google is becoming an extension of your mind (CNet) Great feature on Google and technology on CNet, here. I have summarized some of the key findings for you - I shall leave it to you to be scared out of your wits or ultra-excited. "What Google is now becoming is an extension of your mind, an omnipresent digital assistant that figures out what you need and supplies it before you even realize you need it" "Google, in essence, becomes a part of you. Imagine Google playing a customized audio commentary based on what you look at while on a tourist trip and then sharing photo highlights with your friends as you go. Or Google taking over your car when it concludes based on your steering response time and blink rate that you're no longer fit to drive. Or your Google glasses automatically beaming audio and video to the police when you say a phrase that indicates you're being mugged" "For a Google-augmented life, you must grant the Googlebot unprecedented privileges to monitor your personal information and behavior" "The bottom line: the more types of work computers do on your behalf to make your life easier, the more access you must grant them to the intimacies of your personal life. And that means it's time for Google and Google users think carefully about whether it's time to shift from ad-supported free services toward paid services" "The tiny screen, camera, and speaker built into Project Glass' computerized, networked glasses means electronic information can be woven directly into people's interactions with the physical world. What sorts of information? Google isn't promising anything yet, but obvious possibilities include live navigation directions and coupon offers for nearby stores..." "The way to think of hardware at Google is not as a bunch of artfully packaged electronic bits and pieces that can be sold for a...
Article: How Google products go from creepy to cool (great example of how privacy perception has changed) Interesting story, below, illustrating how privacy perception has changed.How Google products go from creepy to cool http://news.cnet.com/8301-1009_3-57470750-83/how-google-products-go-from-creepy-to-cool/ On April 1, 2004, Google announced its new and capacious Gmail service and said it would serve up contextual ads, a move so radical that people initially thought it was an April Fool’s joke. It wasn’t. At the time, more than 30 civil liberties groups urged Google to suspend Gmail, arguing that targeting people with ads in their e-mail was setting a dangerous precedent and letting the “proverbial genie out of the bottle” for privacy abuse. California Sen. Liz Figueroa drafted a bill aimed at restricting this use of Gmail (later dropped), privacy groups asked the California Attorney General to investigate whether Google was violating wiretapping laws, and one Google critic created the “Gmail is too creepy” site. Fast-forward eight years — 425 million Gmail people are using the service, and contextual ads are regularly ignored in e-mails on Yahoo and other free e-mail services. It’s not that people are now apathetic about, for example, seeing a Viagra ad when they are asking someone for a date. It’s that people do not seem to feel threatened by the notion that Google’s all-seeing computers are eyeballing the messages and serving up ads. We see the ads everyday in our e-mails, next to our Web searches, and on the most popular sites — they have become part of the accepted Internet landscape. (via Instapaper) Gerd Leonhard Futurist, Author and CEO http://www.mediafuturist.com http://www.thefuturesagency.com http://www.futuristgerd.com More links;) http://about.me/mediafuturist

Gerd Leonhard

Keynote Speaker, Think-Tank Leader, Futurist, Author & Strategist, Idea Curator, some say Iconoclast | Heretic, CEO TheFuturesAgency, Visiting Prof FDC Brazil, Green Futurist

The Futures Agency
Alan Edgett
The Typepad Team
David Rosen

Recent Comments