October 05, 2012

Gerd Leonhard interviewed by Joris van Heukelom (Future of Advertising: SoLoMo:)

I was interviewed before my presentation at IAB NL's Mobile Inspiration Congress (see the PDF here),  by Joris Heukelom (chairman of IAN Netherlands and Owner of MakerStreet). A good summary on many of the key issues that will impact the future of advertising, mobile and social.

Oct 5, 2012 6:03:06 PM | Future of Advertising, Future of Agencies, Future of Broadcasting, Future of Business, Future of Marketing, Future of Media, Mobile, Mobile Advertising, Mobility, Must-watch, My speaking engagements, Networked Society, Open Network Economy, PR 2.0, Print & Newspapers, Social Advertising, Social Commerce, Social Media, Social Networks, TV, TV 2.0, Twitter, VIDEO BLOG, Videos I Like

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Webinar invitation: Privacy versus Publicy - the next 3 years. Public debate between Author Andrew Keen and Futurist Gerd Leonhard (October 26 2012) Please join me for this debate - should be great fun. Andrew Keen - often called the Anti-Christ of Silicon Valley - i s a long-time colleague of mine and even though we don't agree on a lot of things he puts forth about in his 2 most recent books (The Cult of the Amateur, and the newest Digital Vertigo) I respect his work a lot - don't miss this; sparks are sure to fly. Attendance is limited to 100 people so sign up early (and be sure to log-in at least 20 mins before showtime:) Privacy versus Publicy: the next 3 years. A public debate with Author Andrew Keen and Futurist Gerd Leonhard Fri, Oct 26, 2012 6:00 PM - 7:00 PM CEST i.e. 12 noon EST, 9am PST, 11 pm Sinagpore etc Gerd Leonhard aka MediaFuturist is a futurist, keynote speaker, author and CEO of TheFuturesAgency, based in Switzerland. He is (mostly) a proponent of what he calls 'The Networked Society', the SoLoMo internet (social, local, mobile) and freemium business models; and foresees great opportunities in the global empowerment of creators and consumers powered by digital technology. His latest book is 'the future of content and can be found on Amazon see http://www.gerd.fm/focbook Andrew and Gerd will present some of their key insights for approx. 10-15 minutes each, and will then debate the most crucial issues such as what privacy means in a connected world, whether 'the crowds' are actually being empowered or not, what the future role of social media will be, what the true meaning of a networked society is, and what the media landscape will look like, in the future. Get ready for some serious sparring - which will also involve the participants, both via messages and chat as well as via audio intervention (upon...
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Digital surpasses print, tv in the USA More links;) http://about.me/mediafuturist Free iOS and android apps: http://gerd.fm/mobilegerd

Gerd Leonhard

Keynote Speaker, Think-Tank Leader, Futurist, Author & Strategist, Idea Curator, some say Iconoclast | Heretic, CEO TheFuturesAgency, Visiting Prof FDC Brazil, Green Futurist

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