I am delighted to announce that I will be giving a rare talk & presentation in Nashville (TN, USA) on March 1, 2011. This event is open for all Berklee College of Music alumni (Berklee is my alma mater, too) but I do have some spaces available for guests, as well, so... ping me if you are interested or email the Berklee people, below. Facebook page. Berklee Alumni page. Twitter buzz. Plancast listing.
Some more details: Berklee alumnus Gerd Leonhard '87 will be conducting a workshop for Berklee Alumni called "Monetizing Music in a Connected Society." To officially RSVP, please email alumniaffairs@berklee.edu.
"We are moving quickly in a globally networked society: information...(and content) travels ever more quickly around the globe, more and more voices are and artists are asking to be heard, and more music is being published every single day. In a world where people access music like the flow of music like water from the faucet, where music is ubiquitous and available in the cloud, anytime, how do you build your audience, how do you cut through the noise, how to you make money with attention, and how will you make a living in 5 years? Will human creativity be rewarded or will computers start writing songs that other computers 'like' and retweet? Gerd will present some key learnings and foresight, and will share some ideas about where things are going, and how can make a living with music, in the immediate future...."
All of TFA's partners and contributors will be blogging here, as well, and will add their videos and slideshows. Our new RSS feed is here. Stay tuned and let me know how you like it.
Update: my new book "The Future of Content" was just released on the Kindle
I want to start 2011 in a renewed spirit of generosity and sharing, so here are the complete PDFs of my last 3 books, for free; provided under a Creative Commons,non-commercial, share-alike, attribution license (see below). If you still want to buy the dead-tree versions of these books (or donate something for the free PDFs - yes, that's an option, too;), you can visit my Lulu Store, or go to Amazon.com, or check out my 'Paying for Gerd' page. You can also return the favor by blogging or tweeting of Facebook-liking my stuff. Thanks, and enjoy, and have a great 2011.
Pay with a tweet: Music 2.0
Pay with a tweet: Friction is Fiction
Update: my free videos (50+ keynotes and presentations) are here, the iTunes podcast feed is here (just subscribe to download all videos to your iPod / iPad / iPhone, or computers), and my free slideshows (90+) are here, on Slideshare :)
Nice to see this kind of creativity from an event organizer. Way to go, ICTQatar! Meet me there if you're close-by or spread the word. Thanks.
"The Future of the Content and Media Industries: New Business Models and Opportunities.ICTQATAR's Connected Speaker Series continues on Monday, December 6, with renowned Media Futurist Gerd Leonhard. Every content and media industry - film, TV, radio, gaming, software, music, publishing and news- has been severely impacted by the explosive growth of the Internet and the empowerment of the hyper-connected consumer. Facebook is now the biggest broadcaster in the world, the full convergence of TV and Internet is here, telecoms are entering into the media fray, advertisers are switching their budgets to digital media in hordes and "free" or "freemium" content seems to be irreversible. What is the future for the content and media industries? Where will new revenues come from and who will pay for what? Who will be the winners and the losers in the new digital realm? Gerd Leonhard, described by the Wall Street Journal as "one of the leading media futurists in the world," will take on these questions and more as part of ictQATAR's Connected Speakers Series on Monday December 6, 2010 at Ritz Carlton Hotel, Doha, Qatar from 6 -8 p.m."
Today I am delighted to officially announce my new company, The Futures Agency (TFA). TFA is based in Basel, Switzerland and is currently comprised of 15 amazing people i.e. Associates that are working with me on an independent basis; additional team members will be announced shortly. Think of us as a 'band' of futurists and foresight-experts, visionaries, advsiors and idea-curators ...and you'll get the idea.
I will serve as CEO and plan to grow this company into one of the most amazing agencies on the planet, employing these 5 key principles:
Knowledge grows when shared (therefore we share everything)
Proudly find elsewhere (PFE)
Do what you do best and link to the rest (Jeff Jarvis)
Spend less time being important and more time being relevant
The leaders of the future are connectors - not just directors
(If you need more of my favorite memes please go here)
I am extremely pleased to have been able to gather some of the sharpest minds and greatest people, anywhere, including:
Mikael Jensen (Digital Media Strategist, formerly at TDC Play, Copenhagen, Denmark)
This amazing team of powerful individuals and collaborators is supported by Project Manager Gabi Ruttloff, in Zürich, and (Multimedia) Journalist, (Social) Scientist, Researcher & Creative Dr. Martin Strickman, in Cologne, Germany.
The purpose of TFA is to provide our clients with a lot more firepower and emotional intelligence when answering this key question: What does the future bring, and how do we prepare for it...?
Or, to put it more proactively (for those inclined to that sort of thing;): Which future do we really want to create?
TFA offers seminars, workshops, think-tanks and advisory sessions ranging from 3-5 hours to 3 days, with anywhere from 2 to 10 people, worldwide. Some of our thinktanks may use a format called the Disruption Experience which I have been finetuning together with my good friend and world-renowned leadership expert Didier Marlier, who lives in Switzerland as well. Other thinktanks may use our "FuturesExperience" format, and additional formats will be announced soon. As an example, a few weeks ago TFA undertook a really amazing mission for a one of the largest mobile operators and telcos in Africa; 3 days of serious future-thinking and plotting with the executive team. Hopefully I can share some of those stories with you in the future.
Objetivo: Discutir
o futuro da mídia, conteúdo, tecnologia, negócios, propaganda e
marketing, branding, telecomunicações, comunicação e cultura. Público-alvo: Alunos
dos cursos de graduação em Comunicação Social, Cinema, Marketing e
Propaganda e Marketing e de pós-graduação em Telejornalismo, Comunicação
Empresarial, Mídias Digitais e Marketing.
I am delighted and honored to have been officially appointed as 'Visiting Professor' at the prestigious Fundacao Dom Cabral (FDC) in Brazil (based in Sao Paulo and Belo Horizonte). FDC is ranked number 6 on the list of global business schools and executive education providers (see below), and collaborates globally with Kellogs and Insead. Download
the FT Rankings of global B-Schools (5 MB PDF)
I will be teaching, presenting, giving talks and delivering speeches in Brazil on a regular basis, both for FDC's many executive training programs, and events, as well as for their own staff and internal training. Some of my previous work for FDC can be found here: The Future of Business (slide-show) and Shifting to the Open Network Economy (slide-show).
Related work in Brazil includes my appearance on the RodaViva TV Show, my collaboration with the NBS agency (Future of Communications event in Feb 2010), and my work with Feira Musica Brazil (Future of Music - Music 2.0 in Brazil).
At this point I also want to thank some of the key 2 people that have egged me on to do more work on Brazil: leadership guru, innovation expert and fellow FDC professor Didier Marlier and music business entrepreneur and iMusica founder Felippe Llerena - thanks to both of you for bringing me to Brazil! Going forward, you can track my travel dates and plans (incl. most of the Brazil trips) via Dopplr, or via my Twitter stream; my next trip is June 21-26. When teaching at FDC in Sao Paulo or Belo Horizonte I may also be available for think-tanks and various speaking engagements in Brazil - just ping me if you are interested.
I just did this presentation at the Fundacao Dom Cabral's CEO training series - take a look. I will have another post on this later but the big news is that I have just been appointed Visiting Professor at FDC, yesterday (FDC is the 6th highest rated business school in the world). Cool!
Here is a real must-watch: a 90 minutes tour-de-force on pretty much anything you'd ever want to know on the Future of Communications, Marketing, Advertising, and (Social) Media. This presentation (and the event that was put on by the NBS agency who have also graciously provided this video recording) got a lot of attention in Sao Paulo and in the Brazilian media, so give it a whirl.
"With access to music now just a click
away for most of us, very few of the tried and tested ways of accessing
music remain unchanged. Can we, or should we, attempt to predict the
future? Have we even begun to deal with the present yet? This major conference brings together high-level international
speakers to explore and debate issues around the meaning of digital
culture; how it impacts on the creator and the performer; and the
implications for copyright in a world which has come to expect music to
be free"
Who should attend: creative artists and organizations engaged in any area of
composition, performance, publishing or distribution across all forms of
music in Ireland.
Other Speakers • Ms Mary Hanafin, TD, Minister for Tourism, Culture and Sport Official opening • Prof Mícheál Ó Súilleabháin, University of Limerick, Ireland, and CMC Board Keynote address • Andrew Dubber, Reader in Music Industries Innovation, Birmingham City University, Great Britain • Bill Whelan, Composer, Ireland Ireland and the Global Culture Market: A Creator's View
If you have not tried my free mobile "Media Futurist" applications yet (yes, iPhone and Android) really should give it a try. I am in the process of preparing some very unique content for my apps (videos, audio, images etc) that you will ONLY get on these apps. The new MobileRoadie app version is coming, soon, and I will have some cool stuff for you, when it does!
Next2010 looks like a very promising event; the main topic this year is 'Game Changers' - certainly a good fit for my own work;). I will most likely do a keynote speech on "The next 3 years: major game changers for content, entertainment and
media" - and if I can make the switch before that date this may be the first gig where I will be presenting in an entirely new way, possibly using a new device that Apple is launching in April....;)
This event will be a total blast: "The Future of Books & Publishing", March 19 (am), 2010, at Olswang London. Here is a quick intro video, below. Don't miss this event if you are in the books / writing / publishing business. There are few seats left (it's a free but invitation-only event) so... ping me soonest if you are interested.
Btw: the twitter hashtag for this event is #books20
Keynote Speaker, Think-Tank Leader, Futurist, Author & Strategist, Idea Curator, some say Iconoclast | Heretic, CEO TheFuturesAgency, Visiting Prof FDC Brazil, Green Futurist
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