This is the complete (and non-dubbed) video of my presentation on the Future of Mobile & Apps: Futurist Keynote Speaker Gerd Leonhard in Moscow (ENGLISH) (by gleonhard) at the NextGreatApp event in Moscow, May 24, 2012; presented by Sberbank see http://digitaloctober.com/event/next_great_app for more details. Topics include the future of apps, commerce, mobile and social. The PDF with the slides can be downloaded here: http://db.tt/a4acS8D5 please enjoy and share:)
Entries categorized "Apps"
June 15, 2012
June 01, 2012
December 23, 2011
New video: Social Local Mobile Video: the future of Apps (my BDigital Keynote)
Here is a new video with my keynote at the BDigital Apps Conference, November 16, 2011, in Barcelona (my part starts at 02:04). You can download the PDF with my slides here.
The topic: "SoLoMoVi": apps and the future of content, business and communication" Wireless broadband, mobile applications, smart mobile devices, social networks and over-the-top video are exploding and will dramatically change how we communicate, how we buy and sell, how we create and consume content, and how we do business or run our governments. Pre-mobile & social, the Internet was just in its infancy, now it's a rebellious teenager testing the limits and pushing relentlessly. Where will the mobile Internet - and apps in particular - take us, in the next 3-5 years, what opportunities will emerge, what will happen in sectors such as education, media, politics and culture, and what can we learn from how this is already unfolding in the developing countries?
http://eng.bdigitalapps.com/
October 21, 2011
New video: the Future of Content, my Keynote at Colombia 3.0 (SPANISH)
Here are both parts (90 minutes plus 35 minutes) of my keynote speech on The Future of Content at Colombia 3.0 October 7 2011 see http://www.colombiatrespuntocero.com
The panel discussion afterwards can be viewed here, as well (all in Spanish). Note: even though I am actually presenting in English the overdup is Spanish and very much in the foreground. I will try and get an English version, as well - stay tuned.
files.me.com/gleonhard/gi5dw0 has the PDF with the slides using during the talk (i.e. most of them) Thanks to MINTIC for making this video available. For more context read http://www.mintic.gov.co/index.php/mn-news/469-20111008gerd
Related: check out my new Kindle book "The Future of Content"
El suizo GerlLeonhard, líder futurólogo experto en modelos de comercio electrónico, medios de comunicación e innovación fue el encargado del cierre de la Primera Cumbre Nacional de Contenidos Digitales, Colombia 3.0, realizada por el Ministerio TIC entre el 5 y el 8 de octubre. Después de cuatro días de análisis en los que se reunieron emprendedores, inversionistas, animadores, desarrolladores de aplicación y representantes de la industria de los contenidos digitales del mundo terminó Colombia 3.0. En la cumbre participaron 30 conferencistas nacionales y 50 internacionales, quienes se reunieron en 14 eventos simultáneos.Las distintas actividades y conferencias fueron seguidas en línea en 23 ciudades del país y 15 países. De igual manera se tuvo la participación de Siggraph, una asociación mundial de animación gráfica y técnicas interactivas, espacio en que 19 expertos en animación compartieron sus experiencias exitosas en las firmas más importantes del mundo de esta industria. Bogotá 7 de octubre de 2011.En su intervención GerlLeonhard, realizó un detallado análisis de los cambios que han sufrido los medios tradicionales al migrar a los medios sociales como Facebook, Twitter y otras redes sociales. Además,Leonhard anotó que en la actualidad se vive una cultura de la banda ancha y son los “prosumidores”, consumidores activos, los que producen contenidos digitales.
Mencionó el experto suizo que el mundo digital está regido por la relevancia y no solamente por la distribución, según Leonhard, los contenidos digitales deben ser depurados antes de ser distribuidos a los distintos públicos y subrayó que la nueva economía digital que se está viviendo en la actualidad debe iniciarse desde Internet y especialmente desde los dispositivos móviles. Anotó también Leonhard, que el usuario es quien genera los contenidos digitales en la actualidad através de distintos dispositivos móviles. En su intervención, señaló además que la tendencia actual se desarrolla a través de lo móvil, lo social y lo local. Ademásindicó, en este sentido,que para el 2015se esperaque 7.1 trillones de dispositivos móviles sean usados en el mundo.
February 21, 2011
Brands are becoming publishers (Nike+ GPS app)
Impressive way to sell a show: give us reason to buy. Allow us to join the tribe. Give us EXPERIENCES.
April 16, 2010
More exclusive content for my iPhone & Android apps - get the app asap.
If you have not tried my free mobile "Media Futurist" applications yet (yes, iPhone and Android) really should give it a try. I am in the process of preparing some very unique content for my apps (videos, audio, images etc) that you will ONLY get on these apps. The new MobileRoadie app version is coming, soon, and I will have some cool stuff for you, when it does!
Nope, not to worry - I still won't make you pay. Money, that is.
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March 07, 2010
Announcing new, exclusive Content for my free iPhone & Android apps
My mobile phone apps for iPhone and Android were just released a few weeks ago and over 1000 people are already using them - very cool. And they will remain 'free' as well - the only thing you'll have to pay is... attention. As promised, and in-line with my new "Mobile First" mantra, I have been busy (re)-creating and formating exclusive content that you can only get via the iPhone or Android apps, such as various new podcasts and audio-only versions of my presentations, audio/mp3 versions of select chapters of my books, previously unpublished pictures etc. Check out the Flickr screenshots below and go get your app, now. For mobile phones users that don't have an iPhone or Android device, check out my mobile lifestream page and the mobile version of my Music 2.0 book.
February 19, 2010
New Podcast: Mobile First! Again.
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February 18, 2010
Mobile first, from now on: the Media Futurist iPhone app is now ready for 1000 free users
As Google's Eric Schmidt said at the Mobile World Congress a few days ago: from now on, it's MOBILE FIRST. Right he is! He probably didn't know this (or disguised it cleverly) but incidentally my iPhone app, powered by the very swift and happening MobileRoadie people in LA, was approved 2 days ago and is now live in the app store.
The app will provide you with a much simplified and quicker way to access pretty much everything that I publish (now that's a scary thought), including my videos, my podcasts, my blog, my tweets, my lifestream, my images and illustrations, and of course my slideshows - pretty much everything but my bank account;).
Talking about 'bank': I will be creating a lot of app-exclusive content in the next few weeks, and will really build up my mobile presence in order to be ready for the iPad and other tablet devices which I intend to use for 'futuristic' publishing purposes, i.e. for monetizing my work in new ways. Therefore - and in keeping with the Freemium theme - the first 1000 users will get this app for free, afterward my costs will go up a bit and the app will cost a whopping $1.99.
So hurry and get your free version now, while you still can (several hundred have already been downloaded in the past 24 hours). I would also be delighted if you could share this news with anyone that may be interested; it looks like lots of students and university folks are already downloading it and that sounds like a good fit, too. Please re-tweet and spread the word.
I will, of course, offer an Android app as soon as MobileRoadie comes up with the goodies, and the same goes for iPad-ready formats (I have some very special plans for that... too early to share but... it will be exciting). As to the Freemium: I will probably try to offer both a basic, free version as well as a paid version, in the future - it all depends on the demand. You tell me.
If you don't have an iPhone, don't despair: you can still use my mobile lifestream site, read my blog's mobilized version, or get the entirely mobilized Music 2.0 book for free, as well.
Lastly, if you like this app and want one, too (does anyone not?), I do have some discount codes for the MobileRoadie platform - ping me to find out more.
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February 17, 2010
Video: the Wired Magazine Tablet Application (Demo), my comments
Everyone in the content industry should watch this demo, below, of what the Wired guys are working on - it's fantastic food for thought; exciting stuff. And just gotta love Scott's Matrix-dude-like, gravely voice in beginning;). Well done, guys.
4 'IF' comments: 1) If the publishers can and will provide very addictive, immersive and interactive experiences at LITERALLY no-brainer prices or via bundled services (big 'if' here) 2) If the media companies and 'rights-holders' decide to get rid of all that crippling and legitimate user-insulting DRM and other technical protection models (remember, Protection is in the Business Model) 3) If the advertisers and brands are really going to fast-track their support for these kinds of new platforms 4) If everybody can finally resist the temptation to make this yet another 'walled garden' competition, albeit with prettier flowers....THEN indeed, we just may have something here. I'll be watching (+).
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January 06, 2010
Some invitations left: Future of Telecom, Media & Technology (TMT) at BLP Law in London, January 13, 2010
If you are interested in attending please contact me (eMail, Twitter); they have very few places left. It's a free event but reserved for senior executives in the TMT sectors.
The New Year Revolution - Event January 2010We would like to invite you to The New Year Revolution: an insight into what's on the horizon in the technology, media and telecoms sector in 2010 (and beyond!)
We are delighted to welcome Gerd Leonhard, TMT futurist as our keynote speaker.
Gerd is renowned for his presentations and think-tank appearances, which are hard-hitting and provocative yet inspiring and motivational. His clients include Nokia, Google, Sony-BMG, Siemens, ITV, the BBC, The Financial Times and many others.
Following Gerd's keynote there will be a session bringing you up to date on important law changes for 2010.
Date: Wednesday 13 January 2010
Time: Registration, breakfast and networking at 8.30am. Seminar 9.00am to 11.00am, including time for questions. There will be more time to network when the seminar has concluded.
Venue: Berwin Leighton Paisner Adelaide House, London Bridge, London EC4R 9HA.
via www.blplaw.com
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December 31, 2009
Happy New Year: cool video: cell phones upcycled to form an interactive art installation (via Neil Perkin), 2010: all about Mobile!
Fellow Futurefeed Twitterer and London-based social media expert Neil Perkin is always good for an artful reminder; I found the video below on his most recent post. Nice one, Neil - thanks for sharing!
This egged me to predict (or rather... post-dict;) that 2010 will be all about Mobile:
- Mobile Broadband Take-Off
- Mobile Devices 2.0 (readers, tablets etc)
- Mobile Communications X.0 (Google Wave, Twitter, apps etc)
- Mobile Reading (what... news to you? Start with my free Music 2.0 book, here;)
- Mobile Content ?.0 (drastically new, cross-media models... such as the tablet will offer)
- Mobile Applications, round 2 (and ...html5!)
- Mobile Advertising (i.e. not at all like on PC but mobile ads as targeted content) *Data is the New Oil!
- Mobile Location-Based Services
- Mobile Augmented Reality (Layar et al)
- Mobile Money (Africa, Asia)
- Mobile Me (as in...'Me' in the Cloud)
- Mobile Social Networking
- Mobile Disruption (Google Nexus is just the start)
- Mobile Music (Spotify, Pandora, RDio)
- Mobile Convergence and the coming TeleMedia Economy
As to the video: says its creator James Theophane: "Each phone is individually addressed by a computer to cofunction and create a choral arrangement. Assigning each phone a tone, the mass is transformed into an aural form that appears to come alive, shimmering and flirting for onlookers."
Experience Mobile Mobile from James Théophane Jnr on Vimeo.
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November 18, 2009
Indicatr hunch: Instapaper iPhone (read webpages on your iPhone, offline)
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November 16, 2009
Making Money from Mobile (Video via TelecomTV)
Nice video with some good examples of how new revenues can be generated via mobile applications; incl. Shazam, CoPilot Live, m.FT.com, AQA63336 (CEO: "in mobile, you can actually charge money")
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Gerd Leonhard
Keynote Speaker, Think-Tank Leader, Futurist, Author & Strategist, Idea Curator, some say Iconoclast | Heretic, CEO TheFuturesAgency, Visiting Prof FDC Brazil, Green Futurist
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