This is the complete recording of my intervention (another fancy term for... presentation) at the 7th SYSTEMATIC PARIS-REGION conference in Paris on June 20, 2012, on the topic of The Future of Technology in a Digital Society. You can download the PDF with the slides, here. Topics include the future of media, OTT, advertising, business models, search vs social, the coming telemedia era and much more. Thanks to Systematic for making this available!
... a lot of pretty amazing scenes in here, blurring the bounder between science fiction and reality. Sorta like a Cory Doctorow novel, one can't help wondering whether this is the future of already reality.
"We now live in a digital society, networked, mobile, social and always-on. In this super-noisy, decentralised world of constant self-broadcasting, liking, sharing and networking, how will an artist, a manager, a label or publisher, or any other business get attention, and reach their audiences? If interaction comes before transaction, what does marketing look like in the next few years? How does one build a strong brand in this world..."
This is a good one - loads of information in here, and pretty well recorded. More details and PDF with all slides, here. Enjoy and spread the word. Subscribe to my video RSS feed, here, if you want (download all videos directly to iTunes, watch on your iPod etc).
Digital city. Composite image of a city skyline
superimposed with alphanumeric digits. Photograph: Christian
Darkin/Science Photo Library
From transport to entertainment, work to education, our lives are
already being transformed by high-speed internet that will help create
the fully wired city. Within 10 years, faster, comprehensive, wired and
wireless networks will not only become the norm, they will become free,
says Gerd Leonhard, chief executive of the business thinktank The
Futures Agency. The reason? The enormous benefits to government and
education.
Many of us are familiar with the internet telephony
tool Skype. But an even more advanced, 3D and interactive virtual
version of the technology could revolutionise education and business
(among other areas), putting anyone, anywhere in the world, in visual
touch with anyone else.
"The telepresence business is going to
become huge and it will be standard for people in workplaces to connect
over screens," says Leonhard. "There will be virtual schools for
education and training you can access anywhere, especially in
developing countries." He predicts business travel will be
substantially reduced, saving money and the environment.
Retail
will be revolutionised by 3D printing, technology that is already making
it possible to "print" clothes. And while the debate about appropriate
use of our personal data will continue, consensual services could be to
our benefit.
"You'll walk past a department store and the window
will show a personalised display with your size and preferences," says
Leonhard. "We'll also be able to download and make things at home,
including electronic devices – it will just be a question of downloading
the blueprint."
For travel, our behavioural patterns will be
studied and utilised by tools which then advise us of delays in realtime
and suggest alternative routes. While some mobile phone applications
already do this, the system will become more comprehensive, connecting
trains with buses, planes and road information according to our
schedules.
By 2020, 26m UK homes will be fitted with a smart meter
that monitors energy use and encourages homeowners to be more
efficient. At IBM, Andy Stanford-Clark, the company's chief technology
officer for smart energy, has been exploring how wiring our homes to the
web could make them more efficient.
"The autonomous homes of the
future can monitor everything on our behalf," he says. "The dishwasher,
tumble dryer and washing machine will talk to the electricity grid so
they could turn on in half an hour at a cheaper rate."
One of my favorite musicians (and fellow Berklee guitarist) John Mayer has recently launched a new site that makes very interesting use of augmented reality concepts. All you need to do is allow the flash player access to your web-cam, print out a single page with the control icon, and follow the instructions. I liked it so much I made a short video about the experience - this kind of thing will be big, no doubt; in fact, I think it will be one of those key 'new generatives' that could well be offered in premium packages going forward... stay tuned!
Wired has a related video that shows how John made the material used for this
Keynote Speaker, Think-Tank Leader, Futurist, Author & Strategist, Idea Curator, some say Iconoclast | Heretic, CEO TheFuturesAgency, Visiting Prof FDC Brazil, Green Futurist
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