MediaFuturist

The Future of Media: Presentation at Estacio de Sa / Telezoom event in Rio de Janeiro

Wow - this was a marathon presentation on The Future of Media, in Rio de Janeiro, today (pictures  of me at Corcovado to follow ;); 2 hours + on pretty much any topic related to the Future of Media: access versus ownership, egosystem to ecosystem, control vs trust, content flat rates, advertising 2.0, privacy, data is the new oil... and much more. There is a lot of good stuff in here, if I may say so myself;) Hopefully you'll agree. We will probably have a video available soon, as well, so... stay tuned.  If you are interested in what else I have been doing in Brazil, more talks and videos are here (in particular the Roda Viva video). You can download the PDF via slideshare, below, or just use this low-res PDF version: Download Future of Media Estacio Rio Public LOW

The Future of Media: Lecture at Estacio de Sa in Rio de Janeiro June 26 2010

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Video review: Books 2.0 event in London (March 19, 2010)

More details are here (PDF, complete video etc)

The latest revision of my book "Friction is Fiction" is now available on Lulu and Amazon

I just did my 4th edit, and am now offering a really cool, low-cost version (b&w inside) via Lulu and Amazon. The PDF download is priced at $3.99 for a limited time. Take a look - nothing that keeps you from buying multiple copies btw;). If you want the dead-tree version Amazon.com sells it, as well (but I prefer if you bought from Lulu.com). My other Lulu books are here btw (Music 2.0 etc).

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Presentation, audio and video from the Books 2.0 event in London: the Future of Books & Publishing

Updated: this post now includes Dominic Pride's presentation, embedded below. I also just added the audio version of my presentation (sorry for the rather poor quality), as well as the front-row-shoot with a video of my presentation, below; please note that this is the 'unofficial version', quickly recorded with my Kodak Zi8 - better quality video to follow soon. Clive Rich's presentation is embedded below.

Gerd Leonhard at Future of Books event London March 19

Below is the link to the PDF with my edited presentation from today's Books 2.0 event at Olswang in London. I will add the slideshare embed code and file download options later, today (very slow connection here at the Hilton;), and we will have Clive's and Dominic's slides available as well; videos should follow within a few days, too. This was a really inspiring event, a great and very clued-in audience, beautiful location (Olswang London), and a perfect combination of different view-points by the 3 of us. More comments are available via the Twitter stream and via #books20 hashtag.

Some of the topics I covered included: the toxic assumptions of the music industry and what book publishers could learn from them, the reality of upside-down consumers (digital access first), the ecology of selling access vs selling copies, the Napster-Moment in eBooks - and what to do about (or rather, with) it, the characteristics of 'Reading 2.0', the new definition of books, media as a service and the potentials of 'content in the cloud', the future role of publishers... and much more.  32MB PDF:  files.me.com/gleonhard/824xup  (Creative Commons non-commercial, attribution licensed, as always)

Books 2.0: The Future of Books and Publishing

View more presentations from Gerd Leonhard.

Update: Here is Dominic Pride's great presentation from the same event

The Future of Books - Creating New Value from Reading

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L1031 ppt books 2 -_future_of_publishing_seminar_presentation_-_2_a

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Some previews of my Books 2.0 presentation this coming Friday (March 19, London)

Here are 4 'scenes' from my upcoming presentation at the Books 2.0 event in London, March 19. I still have a few seats reserved for my tweeps and blog-readers - ping me if you are interested (yes, it's still a free event;). I will publish my slides on this blog, via Slideshare, and via Twitter, sometime in the afternoon of that day. Stay tuned. The Twitter Hashtag is #books20 and the Twitter-Stream is here.

Join me for the Books2.0 event in London March 19!

This event will be a total blast: "The Future of Books & Publishing", March 19 (am), 2010, at Olswang London. Here is a quick intro video, below. Don't miss this event if you are in the books / writing / publishing business. There are few seats left (it's a free but invitation-only event) so... ping me soonest if you are interested. Btw: the twitter hashtag for this event is #books20

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Video: the Wired Magazine Tablet Application (Demo), my comments

Everyone in the content industry should watch this demo, below, of what the Wired guys are working on - it's fantastic food for thought; exciting stuff. And just gotta love Scott's Matrix-dude-like, gravely voice in beginning;). Well done, guys.

4 'IF' comments: 1) If the publishers can and will provide very addictive, immersive and interactive experiences at LITERALLY no-brainer prices or via bundled services (big 'if' here) 2) If the media companies and 'rights-holders' decide to get rid of all that crippling and legitimate user-insulting DRM and other technical protection models (remember, Protection is in the Business Model) 3) If the advertisers and brands are really going to fast-track their support for these kinds of new platforms 4) If everybody can finally resist the temptation to make this yet another 'walled garden' competition, albeit with prettier flowers....THEN indeed, we just may have something here. I'll be watching (+).

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My MidemNet 2010 presentation on Content 2.0: New Ways to Monetize (video)

At MIDEM 2010, one of the leading music industry events held in Cannes, annually, I gave a talk about how other content industries (apart from music) are using the Internet to monetize. The video is about 14 minutes long, and goes with the slide-show, below, and addresses these examples:

• What will magazine publishers do with the new iPad and other tablet devices (examples from Bonnier, Wired and Sports Illustrated)
• How Salesforce.com is making 1.29 Billion USD by selling access to the cloud
• How OReilly's Safari Books is selling access to 15.000 technical books for $42 / month
• How Zynga's Farmville social game (on Facebook) is selling 800.000 tractors as virtual items, per day
• How iStockphoto is selling what can be found in many places for free
• How the Techdirt blog connects with fans and gives 'reason to buy' (CwF / RtB)
• Conclusion: People pay when they see real value and when the price is right!
• Related: my Midemnet blog posts
• The same video on Youtube

Content 2.0: finding new ways to generate revenues

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From Hardbacks to Hot Bytes: the Future of Books & Publishing (March 19 event in London)

Today, I am delighted to announce a very special event on "The Future of Books & Publishing in a connected World", on March 19th, in London. I have teamed up with Clive Rich (Rich Futures / Olswang) and Dominic Pride (the SoundHorizon) to jointly present a powerful, conclusive and inspiring program (8.30 am to 12 noon), geared towards Senior Executives, strategists and decision makers from all sectors of the book publishing industry, including the creatives, i.e. the authors / writers and their agents and representatives.

The Future of Books will present C-Level publishing executives with the real (and so far unspoken) learnings  from the music industry, a business which has been in transition since the days of Napster 1.0 and the first MP3 players. The speakers will present their views on what book publishers need to understand, believe and do, to take advantage of this dramatic shift from selling copies of printed books to selling access to a digital book (or both). Clive, Dominic and me will be making one presentation each, centering around several key questions: 1) what can and should really be learned from the music industry as far as adopting web-native business models is concerned? What really happened during the last decade in digital music, and why, and how could book publishers avoid a very similar situation? Is protection in technology or is it in the business model? 2) What are those 'immediate-future' business models for what we like to call Books 2.0, what exactly are the most likely new revenue streams and how can those real "New Generatives" be nurtured? 3) What needs to change so that a win-win-win future for publishers, authors and consumers can be constructed and realized?

In addition, we will try and address questions such as:

• How can publishers respond to these rapidly emerging scenarios? Will books become "free" and ubiquitous on all digital networks? If customers continue to pay, will authors and their publishers get digital pennies instead of pounds?
• As reading becomes another part of new retail environments and other services, how will it be taken to market? And what are the additional services and usages which will form part of the new value proposition, and ultimately new revenue streams?
• Publishers need to act now to ensure that they continue to play a valuable role in fostering talent, nurturing careers and in providing great content to readers

About the Speakers (apart from myself):

Dominic Pride: Founder and Principal Consultant, The Sound Horizon. Dominic founded The Sound Horizon in 2009 to serve the growing number of companies wishing to create and maintain digital strategies, successfully manage innovation and create new service concepts. Key clients for The Sound Horizon include Nokia Media & Games and City Showcase. Prior to The Sound Horizon, Dominic was Product Marketing Director for Shazam, where he spearheaded the company’s expansion into branded, application-based services on iPhone, Android, Blackberry, Windows and Nokia platforms, and helped to position the company as one of the planet’s prime music discovery brands. At Orange / France Telecom Group, he drove the international market development of mobile and convergent music services and played a key role in DRM-free music.
» www.thesoundhorizon.com
» www.twitter.com/thesoundhorizon

Clive Rich: Principal, Rich Futures and Consultant to Olswang. At Olswang, Clive works closely with the Firm's music and new media practices. Clive has a 25 year history of excellence in the Music business as a lawyer, Board Director and Strategic Director. At Sony BMG Music UK Clive created and ran the “Futures Division”, responsible for all Sony BMG’s new and developing business - including its digital music business, TV programming and brand partnerships. This included developing the business interests of Syco, SonyBMG's TV joint venture with Simon Cowell. Prior to that he held senior business affairs positions with BMG, and chaired PPL and the BPI Rights Committee. Through Rich Futures he has since provided business affairs services to, among others, the Royal Opera House, MySpace, SanDisk and the UK Government’s Technology Strategy Board. He also assists in the business development of a number of emerging digital media companies in which he is a shareholder.
» www.richfutures.co.uk

Olswang London is generously hosting this event; registration is free-of-charge but invitation-only, and limited to senior execs from the book publishing business. If you are interested in participating please contact me directly (and soon - space is limited). 

Prior to the event, check out the Books2.0 Twitterfall, and peruse the related #books20 hashtag tweets. Download the event flyer.

When: Friday 19 March 8.30am - 12.00pm

Where: Olswang LLP, 90 High Holborn, London, WC1V 6XX (click here for a map)

Below is our 'official' video trailer for this event, with all 3 speakers commenting on what we will talk about. A conversation with Dominic Pride and myself can be viewed below, as well. More videos are available on our Youtube channel.

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