MediaFuturist: Branding

Entries categorized "Branding"

January 14, 2012

New audio / video interview on the future of branding, business and the Internet (incl. some comments on SOPA), via TribeRadio

A few days ago, I did a fairly lengthy and deep skype interview with Toronto-based Marie Germain from Branding 2.0 (see her Twitter channel here), touching on many issues including the future of commerce, selling, marketing and branding, so-called social media (I much prefer the term Social OS), current issues in technology and the Internet (such as SOPA - the deeply disturbing but nevertheless impending U.S. Stop Online Piracy Act), and media / content trends.

There are some quite juicy snippets in this interview, such as:

"In an truly digital society we probably don't need marketing as we know it"

"We are moving from a society, and an economy, based on EGOsystems to a society that is based on ECOsystems (i.e. INTERDEPENDENCE)"

"The old days of commerce were based on handcuffing consumers, now it's all about attraction, engagement and conversations (being a magnet rather than using handcuffs)"

This video uses an interesting format in that it is based on an audio track that was recorded on the phone, and superimposes some related images over it. Interesting. If you just want the audio track, here it is:

Gerd Leonhard TribeRadio Interview Jan 2012: Branding, SOPA et al

From the TribeRadio Youtube post: "World-renown futurist, Gerd Leonhard, in this interview speaks of the very serious challenges businesses and brands face; he offers solutions. On a more sombre note he exposes the ploys of controllers on internet freedom, SOPA to be clear. The Wall Street Journal acknowledges Gerd as one of the leading media futurists in the world. Powerful! Incisive! Gerd is simply delicious to the ears. Keynote Speaker, Founder of The Futures Agency, Advisor to top corporations and governments, author of five books, "The Future of Music", "Music 2.0", "The End of Control", "Friction is Fiction" and "The Future of Content". Gerd's background is in music; however, today he is a top game-changer, inspiring entrepreneurship and guiding us into a prodigious digital world. To reach the Host of Tribe Radio, Marie Germain: at her blog, http://Branding20.wordpress.com or her biz site, http://MarieGermain.com..."

Be sure to check out the other audio / video interviews on here channel as well, including Jeffrey Hayzlett ('Running the Gauntlet' book, former CMO of Kodak).

Tags:

Jan 14, 2012 5:40:34 PM | 21st Century Content Ecology, About Me, Advertising Trends, Attention Economy, Best of Gerd, Bottom Lines, Branding, Broadband Culture, CHANGE, Concerns, Consumer Insights, Content 2.0, Convergence, Creative Rights, Crossmedia, Crucial Stuff, Cultural Industries, Current Affairs, Data is the new Oil, Economic Egoism, EgoSystem EcoSystem, Fragmentation, Friction is Fiction, Future of Advertising, Future of Agencies, Future of Business, Future of Content, Future of Marketing, Future of Media, Future Watch, Innovation, Interviews, Leadership, Likemindedness, Link Economy, Must-watch, My Podcasts, Networked Society, Open Network Economy, Openness Issues, Podcasting, Podcasts, Politics of Content, Realizations, Resources, Social Media, The Futures Agency, Trends, Trust, Videos I Like

January 03, 2012

100 things to watch in 2012 (via JWT Intelligence)

A very meaty slideshow covering a huge number of key trends (see below... yes, it's a bit of overkill) and a pretty cool video - well worth checking out!

Access Everywhere 9. Electric Fleets 1 0. Leadership Shakeups 4 1. Rooftop Farming 6 3. Tokyo Sky Tree 8 2. Album Evolution 0. Facebook’s IPO 2 1. Lighter Cars 4 2. Roots Revival 6 4. Tom Daley 8 3. All Things Military- 1. Facial Recognition 2 2. Loosecubes 4 3. Scooter Surge 6 5. Toys for Tablets 8 Inspired Fury 3. Lytro 4 4. Screened Dining 6 6. TV Commerce 8 4. Antique Eats 2. Fat Taxes 2 4. Marques Toliver 4 5. Screened Shopping 6 7. “Ultra” 8 5. Anywhere, Any-Way 3. Flipped Classrooms 2 5. Mobile Security 4 6. Senior Cohousing 6 8. Unwrapping the 8 Shopping 4. Floating Yoga 2 Process 6. Motivational Objects 4 7. Silence 6 6. App Overload 5. For-Profit Chains, 2 9. Vdio 8 7. Mushrooms as 4 8. Silicon Valley Siblings 6 7. Apps for an Nonprofit Stores Functional Food 0. Video-grams 9 Aging World 9. Smaller SKUs 6 6. Fuel From Waste 2 8. Mushrooms Go Green 4 1. Virtual Fitting Rooms 9 8. The Attention 0. Smart Clothing 7 7. Garden Camping 2 9. Myanmar 4 2. Voice-Based 9 Economy 1. Smarter Check-ins 7 8. Gen Z 2 0. Nadine Ponce 5 Microblogging 9. Batuka 2. Social Seating 7 9. Gesture Recognition 2 1. Olympics’ New Sport 5 3. Voice Control 9 0. Benefit Corporations1 3. Solar Gets Simpler 7 0. Healthy Vending 3 2. Online Lives, in Print 5 4. Web Chat Everywhere 9 1. Book Club 2.01 Machines 4. Spiking Food Prices 7 3. P-to-P Experiences 5 5. Wii U 9 2. BYOD (Bring Your 1 1. Heirloom Everything 3 5. Split-Personality 7 Own Device) 4. The Personal Retailer 5 Smartphones 6. Women-Only Hotel 9 2. The Hobbit 3 Floors 3. Cloud Security1 5. Play as a Competitive 5 6. Stationery 7 3. Honey 3 Advantage 7. Your Public Story 9 4. Crowdsourced 1 7. Stripped-Down 7 Commutes 4. Hydration Stations 3 6. Pluerry 5 Products/Services 8. YouTube, the New 9 5. Indian E-commerce 3 Boob Tube 5. Crowdsourced 1 7. Public Bookshelves 5 8. Sundance London 7 Learning 6. Inhaling 3 9. Zimbabwe 9 8. Rainwater Harvesting 5 9. Sustainable Palm Oil 7 6. Curbing Food Waste1 7. Internet-Enabled Cars 3 1 00. Zink 9. Remaking “Made in 5 0. Tablets Replace Paper 8 7. Danger Zone Travel1 8. iTV 3 China” 1. Tap-and-Pay Incentives 8 8. Digital-Into-Physical 1 9. LCD Art 3 0. Rolling Stones’ 50th 6 Postcards 2. A Titanic Anniversary

JWT: 100 Things to Watch in 2012

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Jan 3, 2012 9:22:45 PM | 21st Century Content Ecology, Advertising Trends, Attention Economy, Bottom Lines, Branding, Broadband Culture, CHANGE, Consumer Insights, Convergence, Crossmedia, Emerging Markets, Future of Advertising, Future of Agencies, Future of Business, Future of Reading, Good reads, Predictions, Resources

October 24, 2011

Announcing my new Kindle book "The Future of Content"

Today is a very big day for me. My new Kindle book "The Future of Content" just went online at Amazon, and is already gaining a lot of traction. You can view a very short video greeting about the book on my GerdTube channel (Youtube:)

Of course I would be very happy if you would consider buying the book for yourself (only $3.90, Kindle-only) but beyond that it would be really great if you could help me spread the word via rating and / or 'liking' the book on the Amazon.com page, tweeting about it or just forwarding this mail to some friends that may be interested.

As you probably know, I have published my last 3 books as free pdfs (which are quite popular) but really wanted to try something new with this book; after all reading on the Kindle is a much better experience than reading a PDF, and thus is, to quote Kevin Kelly, one of those "New Generatives" :)

"The future of content" will also be available in dead-tree-versions aka print, via my Lulu store, soon - please stay tuned. Happy reading!

Gerd Leonhard
(Media Futurist and CEO of The Futures Agency),
Basel / Switzerland
http://twitter.com/#!/gleonhard
My public Amazon / Kindle profile
(sharing all my book highlights there)

Update October 25 2011: this nice review may be helpful:

Increases brain power for content creators, October 25, 2011

Suzanna Stinnett

This review is from: The Future of Content (Kindle Edition)

"I challenge you to expand your brain and read this book. What Gerd Leonhard is always doing is informing the global brain (or the collective brain) in ways that help us all get where we're trying to go. He builds the buildings in front of us.

This collection points toward several compelling answers for content creators. As a writer who is already swimming in the changing currents of "content," I found it intensely informative. Leonhard shores up my courage to continue embracing a digital world without DRM, and ebook prices "for the masses." He makes the all-important concept of curation crystal clear. If you are providing any kind of content in print or on the web, it's relevant. If you want to stay on the front edge of content creation and publishing, it's basic. I'm making this book mandatory reading for my epublishing circles"

Amazon Kindle German Store
Amazon Kindle French Store
Amazon Kindle UK Store

ABOUT "THE FUTURE OF CONTENT"
Futurist Gerd Leonhard has been writing about the future of content i.e. music, film, TV, books, newspapers, games etc, since 1998. He has published 4 books on this topic, 2 of them on music (The Future of Music, with David Kusek, and Music 2.0). For the past 10 years Leonhard has been deeply involved with many clients in various sectors of the content industry, in something like 17 countries, and it’s been a great experience, he says. “I have learned a lot, I have listened a lot, I have talked even more (most likely:) and I think I have grown to really understand the issues that face the content industries - and the creators, themselves - in the switch from physical to digital media.”

This Kindle book is a highly curated collection of the most important essays and blog posts Leonhard has written on this topic, and even though some of it was written as far back as 2007 - “I believe it still holds water years later. I have tried to only include the pieces that have real teeth. Please note that the original date of each piece is shown here in order to allow for contextual orientation.” Leonhard’s intent to publish this via the amazing Amazon Kindle platform, exclusively, and at a very low price, is to make these ideas and concepts as widely available as possible while still trying to be an example of what digital, paperless distribution can look like, going forward.

Oct 24, 2011 11:46:22 AM | Branding, Broadband Culture, CHANGE, Consumer Insights, Copyright, Creative Rights, Creativity, Crossmedia, Crowdsourcing, Data is the new Oil, Decentralization, Disruption, EgoSystem EcoSystem, Emerging Markets, End of Control, Future of Advertising, Future of Books, Future of Broadcasting, Future of Business, Future of Film, Future of Journalism, Future of Media, Future of PR & Communications, Future of Reading, Future of Sports, Innovation, Interviews, IPR, Link Economy, Mobility, Music Flat Rate, Music Like Water, Must Reads, Must-haves, My writings, Open Network Economy, Open Source, Politics of Content, Predictions, Reading 2.0, Resources, Search, Sharism, Social Commerce, Social Media, Social Networks, Storytelling Trends, Telecom2.0, The Futures Agency, UGC

October 19, 2011

Mobile advertising must be content-based (review of my talk at MMA Forum in Sao Paulo

RCR Wireless has collected some good snippets from my talk at the Mobile Marketing Association Forum in Sao Paulo, yesterday (download the 15MB high.res pdf here):

"Futurist and author Gerd Leonhard explained during a keynote address today at the Mobile Marketing Association Forum in São Paulo that customer trust was vital. “If we don’t trust Google, Twitter, Facebook, we leave them and they will die,” Leonard said. However, the key pillar to a solid strategy of mobile marketing is a focus on content. “Advertising is becoming content, marketing is curation, mobile is empowerment, brands are publishers, marketers become storytellers and consumers are participants,” explained Leonhard.

The future passes through the end of “mass-anything” and marketing has been dramatically impacted by the increased role of technology. “There is no difference between online and offline. Disconnected screens will be the exception, they will disappear,” said Leonhard. With all devices connected, network traffic will explode. All of this will culminate in changing how companies approach their mobile strategy. The point is how they will interact with customers. “If you want to succeed you have to give them control, as much as you can. Customers will love you,” Leonhard said, adding that empowerment, participation and engagement are the key points..."

See the Twitter buzz from the event, during my talk

Oct 19, 2011 3:08:36 PM | Advertising Trends, Best of Gerd, Bottom Lines, Branding, Broadband Culture, Conferences, Consumer Insights, Data is the new Oil, EgoSystem EcoSystem, Friction is Fiction, Future of Advertising, Future of Agencies, Future of Marketing, Future of PR & Communications, Good reads, Marketing2.0, Mobile Advertising, My speaking engagements, Networked Society

September 02, 2011

Personal branding in the digital age: new video

This video is part of a new series of 5-7 minute videos I recorded here in Basel, Switzerland in July. This episode shows about how I use social networks and mobile-optimized platforms / apps to spread the word about what I do. I also provide a few examples of the most efficient and viral online branding concepts that I have tried during the past decade. You can download this video if you go to my GerdTube.net video channel (on Blip.tv) or just subscribe to my video podcasts in iTunes.

Sep 2, 2011 12:08:44 PM | Branding, Cool Tools, eCommerce, Future of Advertising, Future of Business, Future of Marketing, Future of PR & Communications, Leadership, Lifestreaming, Link Economy, Trust, Twitter, VIDEO BLOG, Viral Stuff

August 21, 2011

Short video: I program my media - it does not program me (switching from Push to Pull)

Broadcasting (TV, Radio) is switching from Push to Pull. And so is advertising! Let me know what you think:)

Aug 21, 2011 12:30:50 PM | 21st Century Content Ecology, Advertising Trends, Attention Economy, Bottom Lines, Branding, Broadband Culture, Broadcasting, Consumer Insights, Content 2.0, Future of Agencies, Future of Broadcasting, Future of Cable TV, Future of Content, Future of Marketing, Future of Selling, Link Economy, Monetizing Content, My Books, MY PRESENTATIONS, My speaking engagements, My videos, Networked Society, Social Advertising, Social Commerce, TV 2.0, VIDEO BLOG, Videos I Like

July 29, 2011

Video conversation with fellow futurist Ross Dawson: what is the role of a futurist?

... Looking beyond the obvious:) From Ross' blog-post on this:

Here are a few of the topics we discuss:

* A key role of futurists is to develop and share foresights
* Someone who helps people think about the future to make better decisions today
* To examine and distinguish between trends and uncertainties in order to work out the best path forward
* Clients are interested in having help thinking about things they don’t have time to think about
* It is not a luxury but a necessity to think about the future, but it is useful to get help doing that from people who spend all their time doing that
* Going beyond the obvious is a special skill, but it is also about drawing out the implications of the obvious
* Stepping outside of beliefs and orthodoxies can be more easily done from outside organizations
* While some companies have resident futurists it is highly valuable to bring in people who can be disrespectful and challenge internal thinking
* Being a ‘provocateur’ means provoking not just thoughts but sometimes emotions

Watch the rest of the videos on Ross' Youtube channel or on GerdTube.

Follow Ross on Twitter, or Gerd. Visit The Futures Agency's website.

Jul 29, 2011 9:05:34 AM | Bottom Lines, Branding, Futerati, Future of Business, Future Watch, Futurism, Futurists, The Futures Agency, VIDEO BLOG, Videos I Like

July 06, 2011

The video of my presentation at the Google Think-Travel event in Sydney: the consumer of tomorrow

This is a brand-new and very nicely produced video - a big thank-you to Google Australia for making it available so quickly. If you are in the travel business, do make sure to watch this video, and check out the other speakers and their presentations, as well. Enjoy, RT, Google + this :)))

Jul 6, 2011 4:53:15 PM | 21st Century Content Ecology, Advertising Trends, Attention Economy, Branding, BRIC, Broadband Culture, CHANGE, China, Conferences, Consumer Insights, Content 2.0, Data is the new Oil, Decentralization, Disruption, Fragmentation, Free!, Friction is Fiction, Future of Advertising, Future of Business, Future of Cities, Future of Selling, Future of TV, Inspiring, Mobility, Monetizing Content, Must-watch, MY PRESENTATIONS, My speaking engagements, My videos, Networked Society, Realizations, Social Commerce, Social Media, Telepresence, The Cloud, Travel, Travel industry, Trends

March 03, 2011

New presentation: the future of business in a connected world (FPA Boston)

This is an edited version of my presentation given at the Financial Planning Association's Business Solutions Conference in Boston (twitter stream here). In my 45-minute talk (the audio version will be available, soon, I hope) I talked about how business is changing from being 'egosystems' i.e. centralized, empire-dominated, in-silos, in-broadcast-mode and top-down, to networked, mobile, social, decentralized and inter-connected.

I am showing some examples of successful networked businesses and what makes them tick, plus I comment on so-called Social Media and why it goes much beyond having a facebook page or a blog. I discuss how to deal with disruption, fragmented market places and ultra-empowered 'consumers', and point towards curation, filtering and added values as the strategy for success.

A truly networked business is the only way to prosper, going forward. Enjoy. Share.

The Future of Business in a connected world (FPA Boston Presentation)

View more presentations from Gerd Leonhard

Mar 3, 2011 7:25:15 PM | Attention Economy, Branding, Future of Business, Future of Marketing, Future of Selling, Leadership, Marketing2.0, MY PRESENTATIONS, Networked Society, Open Network Economy, Social Commerce, Social Media, Trends, Trust

February 09, 2011

New video: my talk at MidemNet Academy 2011 on Innovation: music industry learnings from other industries

This is a good one - loads of information in here, and pretty well recorded. More details and PDF with all slides, here. Enjoy and spread the word. Subscribe to my video RSS feed, here, if you want (download all videos directly to iTunes, watch on your iPod etc).

Feb 9, 2011 11:45:01 AM | 21st Century Content Ecology, Advertising Trends, Attention Economy, Augmented Reality, Best of Gerd, Branding, Broadband Culture, Convergence, Cool Tools, Crossmedia, Crowdsourcing, Data is the new Oil, Decentralization, Devices, Digital Music, Events, Future of Advertising, Future of Agencies, Future of Books, Future of Broadcasting, Future of Media, Future of Money, Future of PR & Communications, Future of Selling, Future of TV, Futurism, Gadgets, Innovation, Inspiring, Interesting, Lifestreaming, Link Economy, Mobile Advertising, Music Like Water, MY PRESENTATIONS, My videos, Networked Society, Open Network Economy, Open Source, Openness Issues, Privacy, Sharism, Shopping2.0, Social Commerce, Social Networks, Telepresence, Trust, TV, VIDEO BLOG, Videos I Like

November 24, 2010

New video: Heartbeats in Conversation with me (future of branding, advertising & media)

Here is a video interview with me, recorded at one of the nicest hotels I have ever been at, the fabulous Lydmar in Stockholm (in September 2010). Sounds Like Branding presents Heartbeats In Conversation With, a series of short conversations on relevant topics for marketing and communication; first out is a conversation between Heartbeats’ CEO Jakob Lusensky and me. The video is subtitled (in English) because the background noise is fairly loud (sorry about that). Jakob and me covered quite a few topics here, from the rise of the connected, digital, mobile economy, the future of advertising and the current status of the advertising industry, to the shift from buying copies of content to just having access to media as a service, and the future of TV.

Nov 24, 2010 7:48:42 AM | Branding, Broadband Culture, Consumer Insights, Data is the new Oil, Future of Advertising, Future of Agencies, Future of Business, Future of Media, Future of PR & Communications, Gerd in the media, Likemindedness, Marketing2.0, Networked Society, The Cloud, The Futures Agency, Trends, VIDEO BLOG

November 12, 2010

Social Media (R)Evolution: the new look of business (video, Schwab Impact 2010)

I just received the video of my talk on Social Media and The Future of Business at the Schwab Impact 2010 conference in Boston, and it came out quick well, 14 minutes or so, well worth it I think --- but you tell me! The Youtube version is here. PDF is on Slideshare.

Nov 12, 2010 11:27:20 AM | Advertising Trends, Attention Economy, Best of Gerd, Branding, Broadband Culture, Conferences, Consumer Insights, eCommerce, Financial Services, Future of Advertising, Future of Content, Future of Media, Future of PR & Communications, Innovation, Inspiring, Link Economy, Marketing2.0, mCommerce, Must-watch, MY PRESENTATIONS, My speaking engagements, My videos, Realizations, Recession survival, Social Advertising, Social Media, Social Networks, The Futures Agency, Trends, Trust, TV

October 28, 2010

My presentation at Schwab Impact 2010: Be Bold - The Social Media (R)Evolution

Update: here is a video of my speech.

Here is a first, quick PDF of my presentation at the Schwab Impact event in Boston, 3 hours ago: files.me.com/gleonhard/qfjsq8 Updated: here is a slighty changed, higher-resolution version via Slideshare

Social Media (R)Evolution (Schwab Impact 2010)

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Oct 28, 2010 5:44:32 PM | Attention Economy, Best of Gerd, Branding, Broadband Culture, CHANGE, Conferences, Consumer Insights, Disruption, eCommerce, Financial Services, Future of Advertising, Future of Business, Future of Marketing, Link Economy, MY PRESENTATIONS, My speaking engagements, Social Media, Social Networks

October 17, 2010

Great video on the power of sound (via Julian Treasure)

The garbage bin makes a sound when you throw something in, and the amount of garbage collected doubles - make something fun and it will work better is the lesson. Powerful thought. Thanks to Julian Treasure at TheSoundAgency for posting this video.

Oct 17, 2010 10:53:38 AM | Branding, Companies to watch, Consumer Insights, Content 2.0, Cool Tools, great ideas, Inspiring, Market failures, Other writers, Realizations

October 12, 2010

New videos: the Future of Digital Marketing (TradeDoubler Cologne Summit, in German language)

This is a video (in 2 parts, due to Youtube requirements) of my presentation at the Tradedoubler 2010 Summit in Cologne, Germany, on the topic of "The Future of Digital Marketing" Please visit this link for related footage, and download the PDF with my slides (they are hard to see in this video): files.me.com/gleonhard/vreivx

Please note: this video is in GERMAN LANGUAGE (English version, from the same Tradedoubler event, in London, to follow soon)

Part 1:

Part 2

Oct 12, 2010 6:36:54 PM | Advertising Trends, Bottom Lines, Branding, Data is the new Oil, Future of Advertising, Future of Marketing, Future of PR & Communications, In German Language, Inspiring, MY PRESENTATIONS, My speaking engagements, My videos, Social Advertising, Trends, VIDEO BLOG, Youtube

MediaFuturist

Futurist Gerd Leonhard on the Future of Media, Business, Culture, Content Communications, Technology, Advertising and Entertainment