If you are in Sao Paulo Nov 5, please be sure to join me for this event. The video below outlines some of the topics I am planning to talk about. See you there!
If you are in Sao Paulo Nov 5, please be sure to join me for this event. The video below outlines some of the topics I am planning to talk about. See you there!
I will be spending 2 weeks in Brazil, doing 5 speaking gigs, some workshops and many other meetings and get-togethers - really look forward to this!
Meet me in Porto Alegre BRAZIL at the Congress of Innovation Oct 30 / 31, or in Rio Nov 1-4, or Sao Paulo Nov 5-12:)) Some Context is here (Zerohora Newspaper). Don't miss this event on Nov 5 at the Museum of Sound in Sao Paulo; and if you are into advertising and marketing join me for the APG's annual convention in Sao Paulo on Nov 12 (see video below). Ping me if you want to meet up!
*** You can download some of my essays in Portuguese as well as some recent press coverage here (public dropbox folder) ****
From Zerohora: (english-kinda translation by Google here)
"Em uma sociedade cada vez mais conectada pela internet, ganham força a colaboração e a troca de ideias como motores da inovação. Soluções adotadas até recentemente já não se aplicam mais. Quem alerta para essa mudança são dois estudiosos das transformações que a tecnologia vem impondo: o norte-americano Steven Johnson, professor da Universidade de Nova York e autor do best seller De onde vêm as boas ideias — a história natural da inovação, e o alemão Gerd Leonhard, fundador do instituto Green Futurist, também autor de obras como The Future Of Content, entre outras.
A dupla de pensadores do futuro estará participando do 5º Congresso Internacional de Inovação, promovido pela Fiergs, nos próximos dias 30 e 31, em Porto Alegre (informações e inscrições no site www.fiergs.org.br/inovacao2012 ). Johnson e Leonhard anteciparam algumas das ideias que discutirão no evento em entrevistas concedidas por e-mail a Zero Hora. Confira os principais trechos.
Gerd Leonhard — Fundador do instituto Green Futurist
ZH – Como o uso cada vez maior das redes sociais está mudando a forma como as pessoas interagem entre si e se relacionam com as empresas, enquanto consumidores?
Gerd Leonhard – Estamos nos tornando uma sociedade conectada. Em alguns casos, tanto “compartilhamento” e transparência poderá acabar com nossa privacidade, mas, de uma maneira geral, esta nova era traz mais benefícios. Consequências claras disso são um aumento radical do poder dos consumidores, maior transparência política e declínio da corrupção, marketing mais honesto e publicidade mais útil. Deveríamos, aliás, descartar o termo mídias sociais porque não se trata apenas de mídia, mas de algo que chamo de Social OS (sistema operacional social). Cada empresa ou governo deverá se tornar conectado, aberto, transparente e engajado. Caso contrário, iremos ignorá-los.
ZH – Alguns críticos dizem que a internet tornou disponível um grande volume de informação, mas o uso que se faz desse conhecimento é superficial. O senhor concorda?
Leonhard – Em 1971, Marshall McLuhan disse que a aldeia global não é “quieta e harmoniosa”, mas tem dose considerável de barulho e caos. Não é questão de overdose de informação, mas de filtro. É aí que os jornalistas entram: não basta só conteúdo, é preciso contexto. Não se trata só de volume, mas de dar relevância aos fatos.
ZH – A internet já transformou a indústria musical e agora está mudando o cinema, a TV e o mercado literário. As corporações ligadas a esses ramos, porém, parecem não estar faturando como antes. As empresas terão de se habituar a ganhar menos nesta nova realidade?
Leonhard – Na era dos monopólios, as empresas estavam habituadas a margens de lucro fantásticas porque os consumidores não tinham escolha. De agora em diante, os preços por unidade de conteúdo estão caindo, em alguns casos, até 90% – veja o Netflix (serviço de vídeos online) x DVDs. As boas notícias são que mais pessoas podem ser alcançadas por meios digitais, os custos de distribuição são menores e a publicidade está se tornando digital rapidamente – nos próximos três a cinco anos, veremos 50% dos orçamentos publicitários – globalmente, uns US$ 600 bilhões – migrarem para meios digitais, móveis e sociais. Há grandes oportunidades, mas nada será como era 10 anos atrás.
ZH – Atualmente, a Apple é considerada a mais criativa e valiosa empresa do mundo. Essa posição conseguirá ser mantida?
Leonhard – Sou fã da Apple, mas essa visão de mundo extremamente centrada e controlada que a empresa tem não se sustentará. Eles terão mais uns bons cinco anos – a genialidade de Steve Jobs continuará a impulsioná-los nesse período. Startups surgem em toda parte, e a próxima Apple deverá começar a aparecer já em 2013.
ZH – Há quem aposte que o próximo grande embate no setor de tecnologia será entre Google e Facebook. Quem vencerá essa briga?
Leonhard – Há espaço suficiente para cinco ou seis Googles e Facebooks, assim, como hoje existe espaço para DHL, Fedex e outras empresas de correspondência. À medida em que o mundo está se tornando hiperconectado, será mais importante quais problemas as grandes companhias poderão resolver do que quanto elas irão faturar no próximo trimestre.
A poll contradicts what we thought we knew about income and happiness
- a poll via the Economist
"Two conclusions emerge. Large, fast-growing emerging markets do not share rich industrialised countries’ pessimism. The already large “very happy” cohort rose 16 points in Turkey, ten points in Mexico and five points in India. Even rich-country pessimism is uneven. The share of “very happy” people rose six points in—of all places—Japan, defying tsunami and nuclear accidents. But growth amid global misery does not explain everything: the biggest falls in happiness also occurred in large emerging markets, in Indonesia, Brazil and—a perennial miseryguts—Russia.The second conclusion challenges the received notions of mankind’s moods. A tenet of political science is that happiness levels rise with wealth and then plateau, usually when a country’s national income per head reaches around $25,000 a year. “The richer a country gets,” argued Richard Wilkinson and Kate Pickett in “The Spirit Level”, an influential book of 2009, “the less getting still richer adds to the population’s happiness.” Many on the left have concluded that pursuing further economic growth is pointless. Even right-wing politicians such as Britain’s prime minister, David Cameron, and the French president, Nicolas Sarkozy, have set up projects to study “gross national happiness”..."
I have been busy reading Jeremy Rifkin's amazing book The Third Industrial Revolution as well as his other writings (check out his Huffington Post pieces), and wanted to share some of his key videos and resources with you.
His current, and maybe most important topic is the coming convergence of Internet technology and digital communications with energy and environmental issues - the idea of an Internet of Energy. Because of my recent expansion into what I call GreenFutures this concept has really struck a chord with me.
Jeremy Rifkin is president of the Foundation on Economic Trends and the author of seventeen bestselling books on the impact of scientific and technological changes on the economy, the workforce, society, and the environment. One of the most popular social thinkers of our time, Rifkin is the bestselling author of The European Dream, The Hydrogen Economy, The Age of Access, The Biotech Century, and The End of Work.
Here is a video of his recent appearance on the Charlie Rose show:
Jeremy Rifkin, 'The Third Industrial Revolution' "How lateral power is transforming energy, the economy, and the world." Charlie Rose 06.01.12 [1080p] http://www.charlierose.com/guest/view/7302
At a recent RSA event in London:
Join Jeremy Rifkin as he describes how the five-pillars of the Third Industrial Revolution will create thousands of businesses and millions of jobs, and usher in a fundamental reordering of human relationships, from hierarchical to lateral power, that will impact the way we conduct business, govern society, educate our children, and engage in civic life.
RSA Animate video
I had the great pleasure of being a guest at the RodaViva TV-show in Brazil in 2o10, and they just published a nice summary of it, a few weeks ago. The full 77 minutes can be watched here.
This clip is only about 2 minutes long so if you speak Portuguese give it a go for a quick fix on what I do. Obrigado!
Photo by Duda Groisman.
A lot of really great insights here on what is going wrong in America, from technology to education to innovation. I don't agree with all of it but his talk (and the book "That used to be us") is brilliant, no doubt.
Some very helpful stats here
Here are both parts (90 minutes plus 35 minutes) of my keynote speech on The Future of Content at Colombia 3.0 October 7 2011 see http://www.colombiatrespuntocero.com
The panel discussion afterwards can be viewed here, as well (all in Spanish). Note: even though I am actually presenting in English the overdup is Spanish and very much in the foreground. I will try and get an English version, as well - stay tuned.
files.me.com/gleonhard/gi5dw0 has the PDF with the slides using during the talk (i.e. most of them) Thanks to MINTIC for making this video available. For more context read http://www.mintic.gov.co/index.php/mn-news/469-20111008gerd
Related: check out my new Kindle book "The Future of Content"
El suizo GerlLeonhard, líder futurólogo experto en modelos de comercio electrónico, medios de comunicación e innovación fue el encargado del cierre de la Primera Cumbre Nacional de Contenidos Digitales, Colombia 3.0, realizada por el Ministerio TIC entre el 5 y el 8 de octubre. Después de cuatro días de análisis en los que se reunieron emprendedores, inversionistas, animadores, desarrolladores de aplicación y representantes de la industria de los contenidos digitales del mundo terminó Colombia 3.0. En la cumbre participaron 30 conferencistas nacionales y 50 internacionales, quienes se reunieron en 14 eventos simultáneos.Las distintas actividades y conferencias fueron seguidas en línea en 23 ciudades del país y 15 países. De igual manera se tuvo la participación de Siggraph, una asociación mundial de animación gráfica y técnicas interactivas, espacio en que 19 expertos en animación compartieron sus experiencias exitosas en las firmas más importantes del mundo de esta industria. Bogotá 7 de octubre de 2011.En su intervención GerlLeonhard, realizó un detallado análisis de los cambios que han sufrido los medios tradicionales al migrar a los medios sociales como Facebook, Twitter y otras redes sociales. Además,Leonhard anotó que en la actualidad se vive una cultura de la banda ancha y son los “prosumidores”, consumidores activos, los que producen contenidos digitales.
Mencionó el experto suizo que el mundo digital está regido por la relevancia y no solamente por la distribución, según Leonhard, los contenidos digitales deben ser depurados antes de ser distribuidos a los distintos públicos y subrayó que la nueva economía digital que se está viviendo en la actualidad debe iniciarse desde Internet y especialmente desde los dispositivos móviles. Anotó también Leonhard, que el usuario es quien genera los contenidos digitales en la actualidad através de distintos dispositivos móviles. En su intervención, señaló además que la tendencia actual se desarrolla a través de lo móvil, lo social y lo local. Ademásindicó, en este sentido,que para el 2015se esperaque 7.1 trillones de dispositivos móviles sean usados en el mundo.
This is a brand-new and very nicely produced video - a big thank-you to Google Australia for making it available so quickly. If you are in the travel business, do make sure to watch this video, and check out the other speakers and their presentations, as well. Enjoy, RT, Google + this :)))
Seriously good stuff in here, via Futures Agency partner Rudy De Waele
This is a rather lengthy (but worth it, I hope:) 90 minute+ video of my June 23, 2010 presentation on "New Insights: The Future of Business - trends, future scenarios and key insights" at the Fundacao Dom Cabral (FDC) in Belo Horizonte, Brazil. The PDF with the slides can be downloaded via this link (30MB PDF); as usual all material is creative-commons-licensed (attribution required / non-commercial). Topics include: broadband culture and mobility, social media, the link economy, the culture of participation, open economy paradigms, cloud computing futures, the network vs the networked, selling 2.0, privacy and much more. You can download the FDC's STC program description here.
Here is the official event description: "The pace of change is constantly accelerating, everywhere and across most industries, whether it's in technology, communications, marketing, media, manufacturing, services or consumer goods. Disruption is becoming the norm rather than the exception. B2B relationships are deeply effected, as well, with new and often challenging standards of openness, transparency, collaboration and inter-connectivity quickly emerging. The future is likely to require hyper-collaboration rather than (just) competition, non-linear thinking, crowd-sourced innovation, and circular business model innovation"
Enjoy and spread the word!
I am delighted and honored to have been officially appointed as 'Visiting Professor' at the prestigious Fundacao Dom Cabral (FDC) in Brazil (based in Sao Paulo and Belo Horizonte). FDC is ranked number 6 on the list of global business schools and executive education providers (see below), and collaborates globally with Kellogs and Insead. Download the FT Rankings of global B-Schools (5 MB PDF)
I will be teaching, presenting, giving talks and delivering speeches in Brazil on a regular basis, both for FDC's many executive training programs, and events, as well as for their own staff and internal training. Some of my previous work for FDC can be found here: The Future of Business (slide-show) and Shifting to the Open Network Economy (slide-show).
Related work in Brazil includes my appearance on the RodaViva TV Show, my collaboration with the NBS agency (Future of Communications event in Feb 2010), and my work with Feira Musica Brazil (Future of Music - Music 2.0 in Brazil).
At this point I also want to thank some of the key 2 people that have egged me on to do more work on Brazil: leadership guru, innovation expert and fellow FDC professor Didier Marlier and music business entrepreneur and iMusica founder Felippe Llerena - thanks to both of you for bringing me to Brazil! Going forward, you can track my travel dates and plans (incl. most of the Brazil trips) via Dopplr, or via my Twitter stream; my next trip is June 21-26. When teaching at FDC in Sao Paulo or Belo Horizonte I may also be available for think-tanks and various speaking engagements in Brazil - just ping me if you are interested.
This is the complete, 75-minute video of my appearance on Brazil's most popular talk show on Public TV, called Roda Viva (on the TV Cultura channel). I was delighted to be invited to the show, and really enjoyed being 'grilled' by the super-smart journalists and Brazilian media experts in the studio. We could have talked forever! The show was originally broadcast on April 26 (on Brazilian TV as well as online, see the Twitter buzz here) but unfortunately the webcast did not work very well so this is the first time I have seen the video, myself, and thanks to Roda Viva / TV Cultura I am delighted to be able to share this recording with you, as well.
More information about the show is here. Duda Groisman made some great photos during the recording of this show, embedded below. Related activities on this trip include: my presentation for NBS Brazil "The Future of Communications and Business", and my presentation at Fundacao Dom Cabral (one of Brazil's best business schools) on "The Open Network Economy". Please note: the video is half Portuguese (the questions) and half English (my replies)
Updated: VIDEO below. here are the PDFs (creative commons non-commercial / attribution- licensed, as always) of my TM Forum / Management World 2010 Executive Roundtable presentations, as promised at the session in Nice on May 18, 2010:
Download PDF of TM Forum Exec Roundtable Public Gerd Leonhard 15 MB
Download: May 17 TMForum Board Presentation: TeleMedia Futures Public Low Res 5 MB PDF
TeleMedia Futures: Gerd Leonhard Talk at TMForum Nice 2010
View more presentations from Gerd Leonhard.
Updated again: here is a low-tech video of the Executive Roundtable presentation (just my talk, nothing else). It's kind of home-made using a Kodak ZI8 (thanks to Jeffrey Hayzlett, Kodak's amazing CMO) but still offers good value I think.
Keynote Speaker, Think-Tank Leader, Futurist, Author & Strategist, Idea Curator, some say Iconoclast | Heretic, CEO TheFuturesAgency, Visiting Prof FDC Brazil, Green Futurist
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