Blogging this aboard a train from Wales to London; on my way back from one of the most amazing events I have attended in a long time: DoLectures in Cardigan, Wales (UK); see more details at their blog, here. I was invited to speak on one of my key topics: the switch from EGOsystems to ECOsystems - here is the PDF, below. Video to follow shortly.
Very cool tool - simple and useful. Paper.li organizes links shared on Twitter into an easy to read newspaper-style format. Newspapers can be created for any Twitter user, list or #tag. A great way to stay on top of all that is shared by the people you follow - even if you are not connected 24/7 !
This is a rather lengthy (but worth it, I hope:) 90 minute+ video of my June 23, 2010 presentation on "New Insights: The
Future of Business - trends, future scenarios and key insights" at the
Fundacao Dom Cabral (FDC) in Belo Horizonte, Brazil. The PDF with the slides can be downloaded via this link (30MB PDF); as usual all material is
creative-commons-licensed (attribution required / non-commercial). Topics include: broadband culture and mobility, social media, the link
economy, the culture of participation, open economy paradigms, cloud
computing futures, the network vs the networked, selling 2.0, privacy
and much more. You can download the FDC's STC program description here.
Here is the official event description: "The pace of change is constantly accelerating, everywhere and across most industries, whether it's in technology, communications, marketing, media, manufacturing, services or consumer goods. Disruption is becoming the norm rather than the exception. B2B relationships are deeply effected, as well, with new and often challenging standards of openness, transparency, collaboration and inter-connectivity quickly emerging. The future is likely to require hyper-collaboration rather than (just) competition, non-linear thinking, crowd-sourced innovation, and circular business model innovation"
Enjoy and spread the word!
Everyone: this is a biggie. Check out this video below and the announcement on the Google blog. Here are some quotes from the blog, and some comments from my end:
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I just ran across this great video from Scholz & Friends via Twitter and Linked (hat tip to Frank Tentler): "Companies, marketers and advertising agencies are facing a dramatic shift in marketing reality - and are increasingly failing to connect with consumers. The big challenge in times of exchangeable products, the rise of social media and mature and rather brand skeptic consumers: To find new ways how to get people engaged again in products, advertising and in brands...." A lot of bottom-lines in here - check it out!
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It was a great pleasure to be invited to contribute to the Sao Paulo / Brazil-based Fundacao Dom Cabral's innovative CEO leadership program, led by my colleague and Swiss-Brazilian collaborator and leadership guru Didier Marlier, as a visiting professor. Below is a fairly large and long (95 pages - do not print!!) slideshow with most of the important stuff I presented; needless to say this was not the usual 45-60 minute session but took pretty much the entire afternoon. I was extremely impressed with the organization and their hosts (FDC / Dalton Sandenberg) as well as with the fast and agile minds of the CEOs that attended - we had some very inspiring conversations. And Caipirinias, too;). Update: Low-res download of PDF here: PDF 11.5 MB Open Network Economy Gerd Leonhard FDC SP Low-res
Enjoy. Share. Retweet. And get my free iPhone app before it turns 'freemium'.
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Here is my presentation from the ACTE09 event in Prague, today, where I also had the great pleasure of meeting a very interesting fellow speaker and like-minded 'change agent', Michael Jackson, from South Africa, who served as MC for the whole event.
The topics of my presentation: how mobile and social media trends impact business, in general, and the corporate travel industry, in particular; how the social media and mobile Internet explosion is resulting in unprecedented changes in communications and commerce. The need to reduce CONTROL to get more SHARE is evident... but how can this be done within large organizations? How can social media add value, and what are the risks?
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Another quite ingenious, somewhat obvious-yet-still-missing-until-now innovation by Google was just announced: Google Fast Flip. I totally agree with Scott Karp over at the Publishing2.0 blog who blogs: "Google knows a lot about the future of news — more than many publishers. It’s evident in Google’s new product, Fast Flip, which allows news consumers to “flip” through news stories. What’s striking about Fast Flip is that Google is innovating precisely where publishers used to lead innovation..." Totally spot-on: why did this rather obvious idea not come the publishers, themselves? Where is their in-house innovation? I guess one reason is that many publishers don't seem to want to actually collaborate with each other... or am I wrong?
I test-drove Fast Flip, myself, and it really adds good value if you are not searching for complex stuff (since many magazines aren't indexed yet, I guess?) So what about the money? eCommerceTimes reports: "For the first time, Google is sharing ad revenues from advertisements served up alongside the stories, and the company says it hopes the service will help increase traffic at those sites. Previously, Google paid only wire services for content. "We think publishers who participate in Google Fast Flip will benefit in the form of additional exposure, Web traffic and revenue," said Google spokesperson Chris Gaither. "That additional traffic offers another opportunity for a publisher to win loyal readers and show ads if they'd like. While it's too soon to tell if Fast Flip will graduate from Labs status, the company is may allow publishers to embed the Fast Flip technology on their own Web sites in the future, Gaither told the E-Commerce Times..."
2 key points: a) sharing ad revenues from ads served ALONGSIDE the stories (this is new, and crucial), and b) participating publishers benefit of additional exposure, web traffic and revenue (i.e. all three benefits are to be considered -- this is not just all about immediate cash revenue sharing. This is crucial, imho).
Scott Karp has another nugget in that really drills down to the bottom line: "In digital media, on the web, the news package is now a function of software — which is why Google is innovating precisely where publishers are not. Fast Flip is, more accurately, an attempt to create a new UI for news — a better way to consume publishers’ content than publishers provide on their own sites"
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I'll make this brief since I am at the NRT lounge going back to ZRH in an hour. Here are some of the key trends for the immediate Future of the Content Industries that I wanted to share with you.
Pre-Web Content Economics: Consumers. Scarcity. Centralized. Computer = Internet Access. Professionals only. Everyone watching the same thing. Friction generates a nice flow of $. Total Control is crucial. EGOsystems. Content is King. Exclusive Copyright. Content Monopolies, Rights Cartels and Oligopolies. Enforcement. Push. The large Networks rule. Walled Gardens bear fruit. Near-time Web & Database Search. Marketing = Monologs: Listen to Me. Consumers trusting Companies. Advertising = Interruption. Privacy = 'On' by Default. Mass-Media Rules. Broadcasting. All stuff is on my Machine. Pay Cash or Leave. Free = Bad. Distribution = Power. Power = Money.
Web-Native Content Economics: Users & Followers. Abundance creates new Scarcities... of Attention. Everything is decentralized. Mobile = default Internet Access. Professionals, prosumers, usators, users... all at the same time. Utter Fragmentation. Friction is Fiction. Trust is crucial (i.e. Money). ECOsystems & Interdependence. ConTEXT is King. New Usage Rights & Ubiquitous Licensing. Open Content Platforms. Engagement. Pull & Attraction Economy. Networked not Networks. Walled gardens wither. Real-time Web & Social Search. Marketing = Conversations: Listen to each other, then talk. Trusting People Like Me. Advertising= Engagement. Privacy = 'On' is an action I must take. Mass-Niches Rule. Narrowcasting. All my stuff is in the Cloud. Pay with Attention (and Cash). Freemium=Good. Influence = Power. Power = Money - and many other kinds of rewards.
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Some of you may know that I went to Berklee College of Music ('86/'87) and studied Jazz guitar. I have kept in-touch with Berklee throughout the years and they just published an interview with me, in the Alumni Magazine"Berklee Today". Here are some of the high-lights:
"Leonhard has long advocated a shift from tight control of products and copyrights. In what he refers to as the "link economy," the new commodity is the public's attention. In this climate, he predicts superstar status will be much harder to attain-and sustain-as the marketplace experiences further fragmentation and mainstream artists compete for attention with lesser-known artists in specific musical niches..."
"In the link economy, the product is the marketing," says Leonhard. "If you want to promote yourself as a musician, you publish and make everything available on the Web so that people can pick it up and go elsewhere with it. If they like you, they do the marketing for you by telling others and sending links around. In the old days, if you were a star, MTV or the Letterman Show would recognize that by putting you on. Today, your fans recognize your value and send your links to friends, who send them to more people. This is what makes someone a celebrity on the Web. And you can't buy that; you have to earn it."
Too many musicians believe that playing gigs and selling CDs or digital copies of their music are the primary ways to make money. "We have to do away with that mentality, because there are 50 other ways a musician can get paid," says Leonhard. "In the new music economy, you need to build an audience and energize them to act on your behalf and forward your music virally. Later, they can become paying customers. Don't ask them for their money first. Once fans are sold on you, you'll be able to 'upsell' them special shows, backstage passes, webcasts, a live concert download, a multimedia product, your iPhone application, a premium package for $75.
"When musicians start thinking of themselves as brands, like Nike, they will see that they have more assets than just the zeroes and ones that people can download. Other assets are their creativity, the way they express what they experience, their performance, and their presentation. As a musician and composer, you stand for something. The Web allows you to publish things that showcase who you are and what you do. In 10 minutes of clicking around on your site, people will be able to understand who you are if you've put enough out there. Even in a time when many have predicted doom and gloom in the music business, Leonhard is optimistic. "Current developments are good news for the artist-provided he or she is good. You have to be different, unique, and honest; have a powerful persona; and know your brand. If what you are doing is real and you are forthright, people will pay you. It's all about the creator and the person who wants the music. Musicians of the future will do well if they can view themselves as more than someone who wants to be a star and sell a lot of records."
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This is the Drop.io streaming version of my talk at Google San Francisco "The End of Control and the Future of Content", see my previous blog post for more details and the PDF. Bottom Lines: The fight for Control was
a fight for Distribution. The flight for Attention is a fight for
Trust. The beneficiaries of Control were Monopolies. The beneficiaries
of Trust are those that Collaborate. Advertising 2.0:
Information becomes Conversation. Interruption becomes Engagement.
Annoyance becomes Entertainment. 'This is an Ad' becomes 'This is
Content'....
The Youtube Video is here (unfortunately not in very good quality). Download the MP3
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Guy Kawasaki's Alltop is a great way to tap into the flow of the best blogs and their RSS feeds from all over the web, without having to use a feed-reader. As an example, check out my Alltop recommendations; these are constantly updated via RSS and work great on the iPhone as well. Just click on a topic or header to bring up the new page with the content. Louis Gray provides more good tips on the iPhone mobile AllTop experience, here, but this is what I do:
Enjoy!
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Keynote Speaker, Think-Tank Leader, Futurist, Author & Strategist, Idea Curator, some say Iconoclast | Heretic, CEO TheFuturesAgency, Visiting Prof FDC Brazil, Green Futurist
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