I had the great pleasure to speak at the Future As Music (FAM) conference in Madrid / Spain, today. This event was organized by AIE (the Artists and Performers Society of Spain) and I was delighted to present alongside one of my favorite colleagues, famed mobilist and mobile content guru Tomi Ahonen.
My talk and presentation was on the juicy topic of "The Future of Music & Digital Content: Mobile, Connected, Social, Open... and Paid?" and included comments on: 1) why it makes no sense to disconnect fans from the Internet and expect them to then buy more 'legal' music 2) why the music industry must adapt to the new behaviors of 'the people formerly known as consumers' asap 3) why we have a 'digital toll-booth challenge' (see my column on Spotify) and how we need to structure 'music sales' going forward 4) why music is first an experience and a service, and only then a product (and how the industry can monetize this shift) 5) where the New Generatives will come from 6) why a collective digital music license makes sense - and much more. Here is the slideshow, below (you can download the PDF via slideshare, as well). Enjoy and spread the word!
Download LOW RES 5MB PDF Future Music Media Open and Paid Public
Today, Jeff Pulver's 140 Character conference in London presented a whole new challenge to me: make a presentation on "The Future of Content" with less than 140 characters i.e. in true twitter style (at least as far as the headlines and bullets are concerned), and deliver it in 10 minutes. At least, that is the challenge I prescribed to myself - and those are usually the hardest. Talk about a tall mission: here are those 140 characters - see if you can make any sense of it. My own, personal favorite: the music is 404 (page not found). And GWHTLC (glad we had this little chat;)
Google is the master of creative disruption: if you are an Android-OS powered mobile user, great maps and the best navigation tools have just become a available to you, for free. Tough to beat that one, Tom-Tom, Garmin etc - or what? Says Google's blog: "Today we're excited to announce the next step for Google Maps for mobile: Google Maps Navigation (Beta) for Android 2.0 devices. This
new feature comes with everything you'd expect to find in a GPS
navigation system, like 3D views, turn-by-turn voice guidance and
automatic rerouting. But unlike most navigation systems, Google Maps
Navigation was built from the ground up to take advantage of your
phone's Internet connection...."
Keynote Speaker, Think-Tank Leader, Futurist, Author & Strategist, Idea Curator, some say Iconoclast | Heretic, CEO TheFuturesAgency, Visiting Prof FDC Brazil, Green Futurist
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