MediaFuturist

TV generation vs Internet generation: no more monopolies of attention, the new control is...Trust!

The Net Generation (some call them the digital natives) is indeed drastically different than the TV Generation - see my bullets below. There is no way anyone can sell or market to them in the same way that still worked (well...somewhat) only 5 years ago. There is no way anyone can still monopolize their attention in the same way that mass media (TV, Radio, Print) did until now (sorry, IFPI and MPAA;). There is no way that anyone can 'own' or 'control the customer' any longer, period. The more you try to control your users, the less you will receive from them.

It's the End of Control and the beginning of Trust. If you want to know more - well, yes, you remember, I did write half a book on this in 2008, and it's still quite accurate, so check out the End of Control chapters (free PDFs, too), here. And please 'pay' for the book by spreading the word  - use the sharing tools provided below. Thanks!

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Requirement for next-generation marketing: the willingness to relinquish control (David Cushman)

This is a very powerful presentation by David Cushman, called Adapting Brands to the Networked World. My favorite 2 images:

versus:

Adapting Brands To The Networked World

View SlideShare presentation or Upload your own. (tags: brands marketing)

Wordle Cloud of EndofControl tags

Just discovered the great Wordle tool via Ted's Bruno Giussani's blog.  This is what it did with my End of Control Introduction --- quite interesting. Easy to see what it's all about: Content Control Media ;).

Empowered Users, Unlimited Choice - Control is shared

Via Neil Perkin