Entries categorized "epiphanies"

June 21, 2012

Epiphany moment: Pay-Will not Pay-Wall! The future of content

A key slide from my last presentation: what publishers need to create is not pay-walls, it's pay-wills. See Netflix, Kindle, Popular Science, TheGuardian, LinkedIn, Spotify... :) ask me if you want to know more, or go here.

Paywall paywill gerd leonhard futurist speaker

Jun 21, 2012 12:19:53 PM | Bottom Lines, Consumer Insights, Content 2.0, Control Fights, epiphanies, Future of Broadcasting, Future of Cable TV, Future of Content, Future of Media

Gerd Leonhard

Keynote Speaker, Think-Tank Leader, Futurist, Author & Strategist, Idea Curator, some say Iconoclast | Heretic, CEO TheFuturesAgency, Visiting Prof FDC Brazil, Green Futurist

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