MediaFuturist

The Future of Media: Presentation at Estacio de Sa / Telezoom event in Rio de Janeiro

Wow - this was a marathon presentation on The Future of Media, in Rio de Janeiro, today (pictures  of me at Corcovado to follow ;); 2 hours + on pretty much any topic related to the Future of Media: access versus ownership, egosystem to ecosystem, control vs trust, content flat rates, advertising 2.0, privacy, data is the new oil... and much more. There is a lot of good stuff in here, if I may say so myself;) Hopefully you'll agree. We will probably have a video available soon, as well, so... stay tuned.  If you are interested in what else I have been doing in Brazil, more talks and videos are here (in particular the Roda Viva video). You can download the PDF via slideshare, below, or just use this low-res PDF version: Download Future of Media Estacio Rio Public LOW

The Future of Media: Lecture at Estacio de Sa in Rio de Janeiro June 26 2010

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The Future of Marketing in a Broadband Culture (presentation at FoDM London)

Here is the PDF from today's presentation at EConsultancy's Digital Marketing event in London: low resolution / quick download version (use slideshare to get the high resolution download, 25MB):   Download Future of Marketing in a Broadband Culture FoDM LowRes Gerd Leonhard

The Future of Marketing in a Broadband Culture (FoDM Conference London)

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Selling 2.0: The Future of Commerce in a Mobile World (today's presentation at Google Zuerich)

Here it is - video to follow soon.

Selling 2.0 The Future of Commerce: Gerd Leonhard at Google Zuerich

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• The Future of News, Publishing and Media: Monetizing Content (INMA Wordl Congress) (mediafuturist.com)
• Live Webcast: Gerd Leonhard at Roda Viva / TV Cultura Brazil, tonight (8pm NY) (mediafuturist.com)
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Quick podcast on The Future of Marketing

Prior to my talk at the Future of Digital Marketing conference in London, June 16, 2010 here is a quick audio preview of what I will talk about (if I can stay on-topic;). Stay tuned as I will publish the PDF after the event, here and of course on Slideshare.

Future of Marketing Gerd Leonhard Podcast

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New Video Interview from the INMA World Congress in NY: the Future of Content & News: ECOsystem not Egosystems

Just found this - some good soundbites of my favorite memes - well worth the 3 mins 50 secs;) . The slideshow from my keynote at the International News Media Marketing event, itself, is here.

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Google TV is coming (comments and video): total Web & TV convergence is imminent. TV in the Cloud?

Everyone: this is a biggie. Check out this video below and the announcement on the Google blog. Here are some quotes from the blog, and some comments from my end:

• "Google TV is a new experience for television that combines the TV that you already know with the freedom and power of the Internet. With Google Chrome built in, you can access all of your favorite  websites and easily move between television and the web. This opens up your TV from a few hundred channels to millions of channels of entertainment across TV and the web..."  My comment: this is the total web-tv convergence, at last, and this development should certainly scare the wits out of most major TV Networks. The gloves are off, guys! So far it has been quite hard to have TV-like, living-room centric experiences using the web; obviously this is just about to change. And the advertising-dollars will migrate along with our viewing (or rather, engagement -) habits! Friction will soon be Fiction, indeed. Welcome to Media as a Service (MaaS); Content in the Cloud: TeleMedia here we come.
• "Because Google TV is built on open platforms like Android and Google Chrome, these features are just a fraction of what Google TV can do. In our announcement today at Google I/O, we challenged web developers to start coming up with the next great web and Android apps designed specifically for the TV experience. Developers can start optimizing their websites for Google TV today" My comment: Google is betting on OPEN SYSTEMS to win this game, which imho is totally the right move. Yes, there is some room and argument for closed systems (Apple, PS3 etc) but almost all major successes will be fueled by open technologies, interfaces and platforms, i.e. networked and interdependent ecosystems. Going forward future, it's win-win-win-win or nothing (sound familiar?)
• "We’re working together with Sony and Logitech to put Google TV inside of televisions, Blu-ray players and companion boxes. These devices will go on sale this fall, and will be available at Best Buy stores nationwide"  My comment: very smart move by Sony - they missed the boat on digital music, and on ebooks (at least to some extent, I'd say), so this is their chance to catch up.

Mashable has a good summary of the key 'what it means' points, here.

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TeleMedia Futures: both my presentations -and video- from Management World 2010 / TM Forum in Nice

Updated: VIDEO below. here are the PDFs (creative commons non-commercial / attribution- licensed, as always) of my TM Forum  / Management World 2010 Executive Roundtable presentations, as promised at the session in Nice on May 18, 2010:   Download PDF of TM Forum Exec Roundtable Public Gerd Leonhard 15 MB

Download: May 17 TMForum Board Presentation: TeleMedia Futures Public Low Res 5 MB PDF

TeleMedia Futures: Gerd Leonhard Talk at TMForum Nice 2010

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Updated again: here is a low-tech video of the Executive Roundtable presentation (just my talk, nothing else). It's kind of home-made using a Kodak ZI8 (thanks to Jeffrey Hayzlett, Kodak's amazing CMO) but still offers good value I think.

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Friction is Fiction: the Future of Media & Business (my presentation at Next10 Berlin)

Next10 was  nice event; lot's of good conversations there. In the morning (May 11, 2010), I gave a presentation on the topic of my last book, "Friction is Fiction". You can download the book's PDF via Lulu (for $3.99) or buy the newly updated black & white dead tree version for a smashing $19.99), and if you really are adverse to spending anything you can ask me for a free, low-res version of the book (via Twitter is best). Friction is Fiction explains how before the Internet (and mobile) it was possible to generate revenues by essentially forcing the users to pay, i.e. via scarcity, distribution hurdles, dominance. This no longer works (at least, in most cases) - Liquidity is what is needed, Trust replaces Control and the winners are lubricating the digital economy.  Check out this slideshow - and please share it widely!

Friction is Fiction: The Future of Business & Media (Next10)

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The latest revision of my book "Friction is Fiction" is now available on Lulu and Amazon

I just did my 4th edit, and am now offering a really cool, low-cost version (b&w inside) via Lulu and Amazon. The PDF download is priced at $3.99 for a limited time. Take a look - nothing that keeps you from buying multiple copies btw;). If you want the dead-tree version Amazon.com sells it, as well (but I prefer if you bought from Lulu.com). My other Lulu books are here btw (Music 2.0 etc).

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A must watch: full-length video of my talk on the Future of Communications and Social Media at NBS Brazil

Here is a real must-watch: a 90 minutes tour-de-force on pretty much anything you'd ever want to know on the Future of Communications, Marketing, Advertising, and (Social) Media. This presentation (and the event that was put on by the NBS agency who have also graciously provided this video recording) got a lot of attention in Sao Paulo and in the Brazilian media, so give it a whirl.

Future of Communication and Social Media: Gerd Leonhard at NBS Sao Paulo

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Video of my MIPTV presentation "Social Media and building an Entertainment Brand Online"

The engagement at MIPTV (see yesterday's post) was an all-around good event and everything flowed very smoothly (including, I think, my brain;). Really lovely auditorium and first-rate tech services - wish I could say that every time;). 

UPDATE: I had to remove the actual video from this page as it turns out to be auto-play-ONLY which is not good and creates havoc when surfing in multiple browser windows.  For now, please kindly go to the Brightcove page to watch the video; right now there is no better way to do this. Sorry!

For more videos, please go directly to MIPTV.com; for some blog coverage on my talk, please go here. If you want to click along with the video, here are the slides (well, most of them;).

Social Media: From Push to Pull, Building an Entertainment Brand Online (MIPTV 2010)

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Some previews of my Books 2.0 presentation this coming Friday (March 19, London)

Here are 4 'scenes' from my upcoming presentation at the Books 2.0 event in London, March 19. I still have a few seats reserved for my tweeps and blog-readers - ping me if you are interested (yes, it's still a free event;). I will publish my slides on this blog, via Slideshare, and via Twitter, sometime in the afternoon of that day. Stay tuned. The Twitter Hashtag is #books20 and the Twitter-Stream is here.

TelecomTV: the Foolishness of Hadopi 2, the French Internet Law

Martyn Warwick from TelecomTV news has some very nice and succinct comments, as well as some recent stats, on the bizarreness of the French HADOPI law. The juiciest stuff is excerpted and commented below. Enjoy.

• A new study carried out by the University of Rennes and focused on the illegal downloading of online music and video in France reveals that it grew by three per cent between September and December 2009 - despite the noisy and bad-tempered passing of a contentious law designed to outlaw the practice.
• The report shows that 30.3 per cent of all Web users in France illegally downloaded content over the quarter. Over the period 1 July to 30 September it was 29.5 per cent.
• What the Rennes University work throws into stark relief is the feebleness and structural shortcomings of an ill-conceived piece of legislation that was foisted on the government by intense lobbying by vested interests within the content industry. It was conceived in a panic and rushed through without any real analysis or understanding on the part of the legislators of the way the Internet actually works. That's because Hadopi 2 only targets P2P file sharing networks and completely ignores streaming sites. (My comment on access versus copy is here)
• However, the numbers of people who watch and/or download video, film and music via streaming is growing rapidly, while the numbers who do so via P2P networks is in equally rapid decline.
• The Rennes Report shows that the percentage of French Internet users who favor streaming sites rose from 12.4 to 15.8 between September and December last year. At the same time the percentage of those using P2P networks declined from 17.1 to 14.6 over the same period.
• Even more interestingly, the study also shows that those who routinely and frequently buy and download content legally also use illegal platforms. It also comes to the conclusion that the suspension or permanent removal of an individual's Internet connection will be  counterproductive as many who do pirate content also pay for stuff as well. Thus legal video and music sales would fall.  My comment: I think this is the most important point: disconnecting those that are looking for content, those that are fans and interested in music, is a ludicrous idea if you actually want to sell to them! Protection is in the business model not in technology or the law. Regulatory capitalism will fail (quoting James Boyle here).

Get my new iPhone & Android mobile apps, here.

via www.telecomtv.com

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Presentation: The Future of Communications and Social Media (NBS Sao Paulo)

Very excited to be here in Brazil - this is where the Future is happening - now. Here is my presentation from the NBS "Future of Communications & Social Media" Event in Sao Paulo, and a related video interview with Alexandre Matias. Update: quicker, lower-resolution PDF download (4.5MB): NBS Brazil Future of Communication LowRes

Future of Communication and Social Media: Gerd Leonhard at NBS Sao Paulo

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My presentation on "Content 2.0 - Monetization Examples" at MidemNet 2010

 Below is the PDF from the presentation I just did at Midem 2010 in Cannes / France (Sunday January 24, 2010, 5.30 pm). My MidemNet blog posts are here, and my presentation "Compensation not Control" from MIDEM 2009 is here. Please click through to the Slideshare site to download the PDF if desired. The video is now available, here, as well. Download: Content 2.0 Gerd Leonhard at MidemNet 2010 Public PDF 15MB

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Content 2.0: finding new ways to generate revenues

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