MediaFuturist: Future of Business

Entries categorized "Future of Business"

January 14, 2012

New audio / video interview on the future of branding, business and the Internet (incl. some comments on SOPA), via TribeRadio

A few days ago, I did a fairly lengthy and deep skype interview with Toronto-based Marie Germain from Branding 2.0 (see her Twitter channel here), touching on many issues including the future of commerce, selling, marketing and branding, so-called social media (I much prefer the term Social OS), current issues in technology and the Internet (such as SOPA - the deeply disturbing but nevertheless impending U.S. Stop Online Piracy Act), and media / content trends.

There are some quite juicy snippets in this interview, such as:

"In an truly digital society we probably don't need marketing as we know it"

"We are moving from a society, and an economy, based on EGOsystems to a society that is based on ECOsystems (i.e. INTERDEPENDENCE)"

"The old days of commerce were based on handcuffing consumers, now it's all about attraction, engagement and conversations (being a magnet rather than using handcuffs)"

This video uses an interesting format in that it is based on an audio track that was recorded on the phone, and superimposes some related images over it. Interesting. If you just want the audio track, here it is:

Gerd Leonhard TribeRadio Interview Jan 2012: Branding, SOPA et al

From the TribeRadio Youtube post: "World-renown futurist, Gerd Leonhard, in this interview speaks of the very serious challenges businesses and brands face; he offers solutions. On a more sombre note he exposes the ploys of controllers on internet freedom, SOPA to be clear. The Wall Street Journal acknowledges Gerd as one of the leading media futurists in the world. Powerful! Incisive! Gerd is simply delicious to the ears. Keynote Speaker, Founder of The Futures Agency, Advisor to top corporations and governments, author of five books, "The Future of Music", "Music 2.0", "The End of Control", "Friction is Fiction" and "The Future of Content". Gerd's background is in music; however, today he is a top game-changer, inspiring entrepreneurship and guiding us into a prodigious digital world. To reach the Host of Tribe Radio, Marie Germain: at her blog, http://Branding20.wordpress.com or her biz site, http://MarieGermain.com..."

Be sure to check out the other audio / video interviews on here channel as well, including Jeffrey Hayzlett ('Running the Gauntlet' book, former CMO of Kodak).

Tags:

Jan 14, 2012 5:40:34 PM | 21st Century Content Ecology, About Me, Advertising Trends, Attention Economy, Best of Gerd, Bottom Lines, Branding, Broadband Culture, CHANGE, Concerns, Consumer Insights, Content 2.0, Convergence, Creative Rights, Crossmedia, Crucial Stuff, Cultural Industries, Current Affairs, Data is the new Oil, Economic Egoism, EgoSystem EcoSystem, Fragmentation, Friction is Fiction, Future of Advertising, Future of Agencies, Future of Business, Future of Content, Future of Marketing, Future of Media, Future Watch, Innovation, Interviews, Leadership, Likemindedness, Link Economy, Must-watch, My Podcasts, Networked Society, Open Network Economy, Openness Issues, Podcasting, Podcasts, Politics of Content, Realizations, Resources, Social Media, The Futures Agency, Trends, Trust, Videos I Like

January 12, 2012

The latest updates from my Tumblr blogs

Greetings! In addition to the blog posts on this site I also post on 2 other sites, see below.

The latest updates from my Future of Business Tumblr Blog

The latest updates from my Green Futurist Tumblr Blog

Jan 12, 2012 3:13:32 PM | 21st Century Content Ecology, About Me, Attention Economy, Blogging, Broadband Culture, capitalism 2.0, CHANGE, Concerns, Consumer Insights, Content 2.0, Future of Business, Going Green, Good reads, Green Futures, Inequality, Innovation, Likemindedness, Link Economy, Must Reads, My writings, Networked Society, Open Network Economy, Politics of Content, Predictions, Privacy, Real-Time Web, Realizations, Resources, Social Media, Sustainability

January 11, 2012

Great interview with Don Tapscott, some key insights for 2012 (video)

I have always admired Don Tapscott's work and his really powerful books (Wikinomics and the latest update, Macro-Wikinomics) which are a must-read for anyone interested in the future. In this very candid interview Don shares some great insights and realizations - well worth it!

Jan 11, 2012 11:46:43 AM | capitalism 2.0, Consumer Insights, Cool people, Current Affairs, Future of Business, Future of Media, Green Futures, Inequality, Innovation, Inspiring, Predictions, Privacy, Realizations, Smart People, Videos I Like

January 07, 2012

Seth Godin on 2012: 2 must-watch videos. The industrial age is over. Take risks.

I just found this via Marie Germain and Branding 2.0: video of interview with Seth Godin on George Stroumboulopoulos “Strombo”, Canada’s leading late-night talk show. Some really great soundbites here - Seth is one of the people who always, without fail, inspire me.

Check out this video interview with Seth on BehindthebrandTV - it's a very good fit with the topics above, as well.

Jan 7, 2012 8:08:47 PM | Consumer Insights, Cool people, EgoSystem EcoSystem, Future of Business, Networked Society, Other writers, People, Resources, Smart People, Trends, Trust, Videos I Like, Viral Stuff, Wisdoms

January 03, 2012

100 things to watch in 2012 (via JWT Intelligence)

A very meaty slideshow covering a huge number of key trends (see below... yes, it's a bit of overkill) and a pretty cool video - well worth checking out!

Access Everywhere 9. Electric Fleets 1 0. Leadership Shakeups 4 1. Rooftop Farming 6 3. Tokyo Sky Tree 8 2. Album Evolution 0. Facebook’s IPO 2 1. Lighter Cars 4 2. Roots Revival 6 4. Tom Daley 8 3. All Things Military- 1. Facial Recognition 2 2. Loosecubes 4 3. Scooter Surge 6 5. Toys for Tablets 8 Inspired Fury 3. Lytro 4 4. Screened Dining 6 6. TV Commerce 8 4. Antique Eats 2. Fat Taxes 2 4. Marques Toliver 4 5. Screened Shopping 6 7. “Ultra” 8 5. Anywhere, Any-Way 3. Flipped Classrooms 2 5. Mobile Security 4 6. Senior Cohousing 6 8. Unwrapping the 8 Shopping 4. Floating Yoga 2 Process 6. Motivational Objects 4 7. Silence 6 6. App Overload 5. For-Profit Chains, 2 9. Vdio 8 7. Mushrooms as 4 8. Silicon Valley Siblings 6 7. Apps for an Nonprofit Stores Functional Food 0. Video-grams 9 Aging World 9. Smaller SKUs 6 6. Fuel From Waste 2 8. Mushrooms Go Green 4 1. Virtual Fitting Rooms 9 8. The Attention 0. Smart Clothing 7 7. Garden Camping 2 9. Myanmar 4 2. Voice-Based 9 Economy 1. Smarter Check-ins 7 8. Gen Z 2 0. Nadine Ponce 5 Microblogging 9. Batuka 2. Social Seating 7 9. Gesture Recognition 2 1. Olympics’ New Sport 5 3. Voice Control 9 0. Benefit Corporations1 3. Solar Gets Simpler 7 0. Healthy Vending 3 2. Online Lives, in Print 5 4. Web Chat Everywhere 9 1. Book Club 2.01 Machines 4. Spiking Food Prices 7 3. P-to-P Experiences 5 5. Wii U 9 2. BYOD (Bring Your 1 1. Heirloom Everything 3 5. Split-Personality 7 Own Device) 4. The Personal Retailer 5 Smartphones 6. Women-Only Hotel 9 2. The Hobbit 3 Floors 3. Cloud Security1 5. Play as a Competitive 5 6. Stationery 7 3. Honey 3 Advantage 7. Your Public Story 9 4. Crowdsourced 1 7. Stripped-Down 7 Commutes 4. Hydration Stations 3 6. Pluerry 5 Products/Services 8. YouTube, the New 9 5. Indian E-commerce 3 Boob Tube 5. Crowdsourced 1 7. Public Bookshelves 5 8. Sundance London 7 Learning 6. Inhaling 3 9. Zimbabwe 9 8. Rainwater Harvesting 5 9. Sustainable Palm Oil 7 6. Curbing Food Waste1 7. Internet-Enabled Cars 3 1 00. Zink 9. Remaking “Made in 5 0. Tablets Replace Paper 8 7. Danger Zone Travel1 8. iTV 3 China” 1. Tap-and-Pay Incentives 8 8. Digital-Into-Physical 1 9. LCD Art 3 0. Rolling Stones’ 50th 6 Postcards 2. A Titanic Anniversary

JWT: 100 Things to Watch in 2012

View more presentations from JWTIntelligence

Jan 3, 2012 9:22:45 PM | 21st Century Content Ecology, Advertising Trends, Attention Economy, Bottom Lines, Branding, Broadband Culture, CHANGE, Consumer Insights, Convergence, Crossmedia, Emerging Markets, Future of Advertising, Future of Agencies, Future of Business, Future of Reading, Good reads, Predictions, Resources

January 01, 2012

Jeffrey Sachs "The Price of Civilization" - great video to kick off 2012

In this very insightful Authors-at-Google-video Jeffrey Sachs, Director of The Earth Institute at Columbia University, aptly summarizes several key topics such as the reasons for the economic crisis, the increasing inequality in America, and the consequences of globalization.

Watch the whole thing and you'll understand what the world - and in particular, America - is up against in 2012. And check out his book "The price of Civilization" - I just got it for my Kindle and will share my public bookmarks soon, here.

If you own a Kindle you can follow my Kindle note-sharing here.

From Youtube: "As he has done in dozens of countries around the world in the midst of economic crises, Sachs turns his unique diagnostic skills to what ails the American economy. He finds that both political parties—and many leading economists—have missed the big picture, offering shortsighted solutions such as stimulus spending or tax cuts to address complex economic problems that require deeper solutions. Sachs argues that we have profoundly underestimated globalization's long-term effects on our country, which create deep and largely unmet challenges with regard to jobs, incomes, poverty, and the environment. America's single biggest economic failure, Sachs argues, is its inability to come to grips with the new global economic realities.

Yet Sachs goes deeper than an economic diagnosis. By taking a broad, holistic approach—looking at domestic politics, geopolitics, social psychology, and the natural environment as well—Sachs reveals the larger fissures underlying our country's current crisis. He shows how Washington has consistently failed to address America's economic needs. He describes a political system that has lost its ethical moorings, in which ever-rising campaign contributions and lobbying outlays overpower the voice of the citizenry. He also looks at the crisis in our culture, in which an overstimulated and consumption-driven populace in a ferocious quest for wealth now suffers shortfalls of social trust, honesty, and compassion. Finally, Sachs offers a plan to turn the crisis around. He argues persuasively that the problem is not America's abiding values, which remain generous and pragmatic, but the ease with which political spin and consumerism run circles around those values. He bids the reader to reclaim the virtues of good citizenship and mindfulness toward the economy and one another. Most important, he bids each of us to accept the price of civilization, so that together we can restore America to its great promise...."

Jan 1, 2012 3:24:42 PM | Asia, Attention Economy, CHANGE, Concerns, Control Fights, Current Affairs, Economic Egoism, EgoSystem EcoSystem, Emerging Markets, Future of Business, Inspiring, Interesting, Leadership, Market failures, Must-watch, Networked Society, Open Network Economy, Openness Issues, People, Politics of Content, Trends, Trust, Videos I Like

October 24, 2011

Announcing my new Kindle book "The Future of Content"

Today is a very big day for me. My new Kindle book "The Future of Content" just went online at Amazon, and is already gaining a lot of traction. You can view a very short video greeting about the book on my GerdTube channel (Youtube:)

Of course I would be very happy if you would consider buying the book for yourself (only $3.90, Kindle-only) but beyond that it would be really great if you could help me spread the word via rating and / or 'liking' the book on the Amazon.com page, tweeting about it or just forwarding this mail to some friends that may be interested.

As you probably know, I have published my last 3 books as free pdfs (which are quite popular) but really wanted to try something new with this book; after all reading on the Kindle is a much better experience than reading a PDF, and thus is, to quote Kevin Kelly, one of those "New Generatives" :)

"The future of content" will also be available in dead-tree-versions aka print, via my Lulu store, soon - please stay tuned. Happy reading!

Gerd Leonhard
(Media Futurist and CEO of The Futures Agency),
Basel / Switzerland
http://twitter.com/#!/gleonhard
My public Amazon / Kindle profile
(sharing all my book highlights there)

Update October 25 2011: this nice review may be helpful:

Increases brain power for content creators, October 25, 2011

Suzanna Stinnett

This review is from: The Future of Content (Kindle Edition)

"I challenge you to expand your brain and read this book. What Gerd Leonhard is always doing is informing the global brain (or the collective brain) in ways that help us all get where we're trying to go. He builds the buildings in front of us.

This collection points toward several compelling answers for content creators. As a writer who is already swimming in the changing currents of "content," I found it intensely informative. Leonhard shores up my courage to continue embracing a digital world without DRM, and ebook prices "for the masses." He makes the all-important concept of curation crystal clear. If you are providing any kind of content in print or on the web, it's relevant. If you want to stay on the front edge of content creation and publishing, it's basic. I'm making this book mandatory reading for my epublishing circles"

Amazon Kindle German Store
Amazon Kindle French Store
Amazon Kindle UK Store

ABOUT "THE FUTURE OF CONTENT"
Futurist Gerd Leonhard has been writing about the future of content i.e. music, film, TV, books, newspapers, games etc, since 1998. He has published 4 books on this topic, 2 of them on music (The Future of Music, with David Kusek, and Music 2.0). For the past 10 years Leonhard has been deeply involved with many clients in various sectors of the content industry, in something like 17 countries, and it’s been a great experience, he says. “I have learned a lot, I have listened a lot, I have talked even more (most likely:) and I think I have grown to really understand the issues that face the content industries - and the creators, themselves - in the switch from physical to digital media.”

This Kindle book is a highly curated collection of the most important essays and blog posts Leonhard has written on this topic, and even though some of it was written as far back as 2007 - “I believe it still holds water years later. I have tried to only include the pieces that have real teeth. Please note that the original date of each piece is shown here in order to allow for contextual orientation.” Leonhard’s intent to publish this via the amazing Amazon Kindle platform, exclusively, and at a very low price, is to make these ideas and concepts as widely available as possible while still trying to be an example of what digital, paperless distribution can look like, going forward.

Oct 24, 2011 11:46:22 AM | Branding, Broadband Culture, CHANGE, Consumer Insights, Copyright, Creative Rights, Creativity, Crossmedia, Crowdsourcing, Data is the new Oil, Decentralization, Disruption, EgoSystem EcoSystem, Emerging Markets, End of Control, Future of Advertising, Future of Books, Future of Broadcasting, Future of Business, Future of Film, Future of Journalism, Future of Media, Future of PR & Communications, Future of Reading, Future of Sports, Innovation, Interviews, IPR, Link Economy, Mobility, Music Flat Rate, Music Like Water, Must Reads, Must-haves, My writings, Open Network Economy, Open Source, Politics of Content, Predictions, Reading 2.0, Resources, Search, Sharism, Social Commerce, Social Media, Social Networks, Storytelling Trends, Telecom2.0, The Futures Agency, UGC

October 23, 2011

5* video: Kevin Kelly on the future of the Internet: screening, interacting, sharing, flowing, generating

Kevin Kelly is a major influence on my work, and this video from Wired's Network conference is one of his best. Dive in and you'll see why. All of his books are worth reading, as well.

Oct 23, 2011 6:57:28 PM | 21st Century Content Ecology, amazing, Attention Economy, Bottom Lines, Broadband Culture, CHANGE, Conferences, Consumer Insights, Creative Rights, Crucial Stuff, Cultural Industries, Data is the new Oil, EgoSystem EcoSystem, Free!, Friction is Fiction, Future of Broadcasting, Future of Business, great ideas, Innovation, Inspiring, Internet of Things, Lifestreaming, Made me think, Monetizing Content, Must-watch, Networked Society, Open Network Economy, Privacy, Realizations, Resources, Sharism, Smart People, Social Networks, Stuff I Love, TeleMedia, The Cloud, Trends, Web/Tech

October 11, 2011

Our changing world and the future of business (new video)

Just published this new video - let me know how you like it.

Oct 11, 2011 1:37:04 PM | Future of Business, My videos

September 19, 2011

MUST WATCH: PressPausePlay Movie, related 9-minute excerpt of interview with me (future of music ++)!

I am delighted to be involved with PressPausePlay, a movie about digital creativity, funded and promoted by Ericsson, featuring people such as Hank Shocklee, Seth Godin, ZeFrank, Sean Parker, Larry Lessig and Mike Mesnick. And it's finally out and available! Here is what it's all about:

"The digital revolution of the last decade has unleashed creativity and talent in an unprecedented way, with unlimited opportunities. But does democratized culture mean better art or is true talent instead drowned out? This is the question addressed by PressPausePlay, a documentary film containing interviews with some of the world's most influential creators of the digital era"

You can dow nload it via bit-torrent (free but painful) or iTunes US (paid but much swifter:)

From the blog: "we have had so many people ask "Where can we see your film?" and this week we are very happy to say our digital distribution has begun! PressPausePlay is now available online in many countries around the world, with more coming soon. You can now find PressPausePlay on iTunes US, iTunes Canada and iTunes UK. You can also purchase PressPausePlay on Amazon.com, Walmart.com, Vudu.com, CinemaNow.com, Xbox, and Playstation. Or put us on your Netflix cue where we will be coming soon..."

Please RT and spread the word!!

Sep 19, 2011 11:26:20 PM | 21st Century Content Ecology, amazing, Blogging, Bottom Lines, Broadband Culture, CHANGE, Content 2.0, Convergence, Cool people, Creative Commons, Creative Rights, Cultural Industries, Digital Music, Disruption, End of Control, Eoc: Music Industry, EoC: The Studios, For Musicians, Fragmentation, Friction is Fiction, Future of Broadcasting, Future of Business, Future of Content, Future of Music, Innovation, Inspiring, Interviews, IPR, Link Economy, Made me think, Monetizing Content, Music, Music 2.0, Music Flat Rate, Music Like Water, Musician 2.0, Must-watch, Networked Society, Open Is King, Politics of Content, Realizations, Sharism, Smart People, Social Media, TeleMedia, Trends, Trust, Videos I Like, Wisdoms

September 08, 2011

Video of Sept. 8 vPanel: Mobile Commerce: The Decade Ahead (IBM Global Business Services)

I really enjoyed being a speaker on this IBM panel discussion and webcast, today. More details. Twitter Buzz here

The other panelists were:

Alon Kronenberg, Practice Lead, Mobile Applications Practice, IBM Global Business Services (Host)

James Wester, Editor of Mobile Payments Today (@jameswester)

Molly Garris - Director, Digital Strategy at Arc Worldwide (@girliefromthed)

Watch live streaming video from newintelligence at livestream.com

Sep 8, 2011 10:30:45 PM | eCommerce, Future of Business, Future of Selling, Gerd in the media, Gerd on TV, Interesting, Made me think, mCommerce, Mobile, Mobile Advertising, Mobility, Must-watch, Online Seminars, Predictions, Real-Time Web, Video, VIDEO BLOG, Webinars

September 04, 2011

Join me for this IBM-presented webinar on mobile commerce futures Sept 8 12.30 pm EST

Join me for this event next week - should be fun (and it’s free :)smarterplanet:

Join our next live, interactive virtual panel discussion on the IBM Global Business Services Video Channel on Livestream. SIGN UP HERE

Date: Thursday, September 8, 1230pm ESTTopic: Mobile commerce is poised to take a great leap forward over the next ten years. How will it change the digital landscape in the process?Panelists:Alon Kronenberg, Practice Lead, Mobile Applications Practice, IBM Global Business Services (Host)James Wester, Editor of Mobile Payments Today (@jameswester)Molly Garris - Director, Digital Strategy at Arc Worldwide (@girliefromthed)Gerd Leonhard - CEO and Founder, The Futures Agency (@gleonhard)Set a reminder to join IBM and our virtual panel of thought leaders to examine how mCommerce may reshape our lives over the next ten years.See all our past vPanel webcasts (as a bit.ly bundle), and subscribe to the vPanel Series.

via www.futureof.biz

Sep 4, 2011 2:13:15 PM | Announcements, Consumer Insights, Future of Business, Interesting, Lifestreaming, Mobile, Mobile Advertising, Mobility, Must-watch, The Futures Agency, Trends, Webinars

September 02, 2011

Personal branding in the digital age: new video

This video is part of a new series of 5-7 minute videos I recorded here in Basel, Switzerland in July. This episode shows about how I use social networks and mobile-optimized platforms / apps to spread the word about what I do. I also provide a few examples of the most efficient and viral online branding concepts that I have tried during the past decade. You can download this video if you go to my GerdTube.net video channel (on Blip.tv) or just subscribe to my video podcasts in iTunes.

Sep 2, 2011 12:08:44 PM | Branding, Cool Tools, eCommerce, Future of Advertising, Future of Business, Future of Marketing, Future of PR & Communications, Leadership, Lifestreaming, Link Economy, Trust, Twitter, VIDEO BLOG, Viral Stuff

August 20, 2011

My latest posts via The Future of Business Tumblr blog

via Futureof.biz

rss feed widget

Aug 20, 2011 4:29:09 PM | Blogging, Future of Business, Networked Society, News

August 02, 2011

New video: "Friction is Fiction" explained

This video summarizes the key messages of my 2009 book "Friction is fiction" (free PDF). The bottom line is that in a networked and digital society we can no longer merely rely on FRICTION i.e. planned hurdles and carefully placed obstactles to enforce payments or otherwise get paid for something. Most traditional friction points - whether in media / content, communications / marketing or business and commerce - can now be easily bypassed (see free music streaming vs itunes, Youtube / Netflix vs cable-tv, whatsapp vs sms etc), and this trend will only accelerate. IMHO I think it will suit us better to get used to it now, i.e. we may want to lessen our dependence on friction and increase our efforts to monetize based on radical user empowerment. Think Zappos not Barnes & Noble. Be sure to watch this related video recorded at TedXWarwick on the same topic.

Aug 2, 2011 7:34:49 PM | Free!, Friction is Fiction, Future of Broadcasting, Future of Business, Future of Content, Future of Journalism, Future of Marketing, Future of PR & Communications, Future of TV, Monetizing Content, Music 2.0, Must-watch, My videos, Networked Society, Open Is King, Open Network Economy, Politics of Content, Realizations, Social Networks, Spotify, The Cloud, The Futures Agency, Trends, Video, VIDEO BLOG, Wisdoms

MediaFuturist

Futurist Gerd Leonhard on the Future of Media, Business, Culture, Content Communications, Technology, Advertising and Entertainment