This is one of my main topics, and most of the crucial stuff is covered in this 30-minute video. I hope you like it - if you do, please share it widely. Many related slideshows can be found here. Here is a low-res version of the actual slideshow: Download DES wiggin Gerd Leonhard Public low res
DVD streaming ‘rental’ service Zediva just shut down to comply with US court order; see the attached email. While it was clear from the beginning (to me) that their approach to licensing the rights wouldn’t work for very long, it is a pity to, once again, see innovative ideas fail because the rights-holders aren’t ready for it - or shall we say, aren’t ready to give these options to consumers...
via www.futureof.biz
* read Techdirt's comments on this
A few weeks ago I went into a local studio and recorded about 15 new videos on my key topics and favorite memes. In the coming few weeks, I will release them gradually, via my Youtube channel, my Blip.tv channel (which allows for downloads to iTunes), via the new FuturesAgency Youtube channel, and via Facebook; and I hope you will enjoy them.
Here is the first one, on the perennial topic of "Free and Freemium" business models.
This is an important topic, I think - let me know how you like it. Topics: why data is the new Oil, why most content will be paid for by 'attention', the radical convergence of media and what it means, the total redefinition of 'consumer', going from 'the network' to 'The Networked' etc. Download the low-res PDF: Download Data Oil Gerd Leonhard Bergen Public LOW RES
In this presentation, I am discussing the future of media, content and entertainment at Media Future Week 2011 in Almere (NL . More videos (and most of the other presentations) can be found here. Low res PDF download (edited version): Download Future of Media Gerd Public Almere LOW RES
Epoca Brazil, on Facebook (Portuguese) April 2011: Download Epoca Brazil Gerd
HSM Magazine, Brazil (Portuguese) June 2010: Download HSM gerd
eComm conference / blog interview on Telemedia (Sept 2009): EComm-Interview
DDB strategy blog guest post: Data is the new Oil (Nov 2010): The Future
Enjoy and feel free to spread or repost anywhere.
I just ran across this video of my 2010 talk at USI (Paris) and I think it's still quite relevant, so check it out, below. The topic of my talk and presentation is TeleMedia, one of my most popular memes and speaking topics - see the links below. From the USI event page:
"Fast and powerful mobile internet devices, social media, real-time search and location-based services are bringing major changes to how we communicate, connect, interact, share, consume, buy and sell, and learn. The disruption has only just started. Telecoms are poised to move up the food-chain, into content, services and experiences, while TV is quickly and totally converging with the web, and mobile devices will become the way most people will experience the Internet. Soon, data is the new oil, and 'the cloud' is the oil-well.
The traditional EGOsystems are becoming ECOsystems and the big Networks must now deal with 'The Networked'. Where is the future going, where are the biggest opportunities (and for whom, and where), and how can we start to adapt to the future, today? Futurist Gerd Leonhard will present the key trends and foresights as well as the most likely scenarios in technology, media / content, communications and advertising, for the next 3 years..." You download the PDF with my slides here, btw.
From today's event in London, my latest slideshow on the future of 'monetizing' content - hopefully we will have a video soon, as well. In the meantime, check out my list of recommended videos in my last newsletter.
Here. Poynter.org has some good comments. Futureof.biz source. Stateofthemedia.org
Advertising bounces back - but not for print - and online leads along with LocalTV (US)
Radical move of audiences to the Internet: chew on this.
This is a very nicely produced video (and the speaker isn't half bad either;). The slideshow is embedded below.
I was invited to do the opening keynote at Ericsson's 'Shaping the Networked Society' event at this year's mobile world congress (MWC) in Barcelona, on February 14, 2011, see my blog at http://gerd.fm/i9Dh9I. Some of the topics I covered include the challenges and opportunities of convergence (TV-Web, Mobile-Fixed, real money - virtual money), new currencies and paying with facebook credits, companies becoming platforms not empires, what is beyond the current social media enthusiasm, the new paradigm of 'interaction before transaction', the tough but inevitabe switch from ownership to access (both in content / media as well as in general), the rise of the 'following paradigm', how the media and content industries are changing, and much more.
Take a look and please spread the word if you like it. Thanks.
My video RSS feed via www.Gerdtube.net
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BetaTales's John Einar Sandvand did a short but concise interview with me, during my engagement at Future Media Days Norway (Oslo), November 16, 2010 (see the slides / pdf, here). A snippet:
"One of the most important trends is the transformation from a Copy Economy to Access Economy. Traditionally media business models have been based on selling copies of content: A printed newspaper, a book, a DVD, a music record, even a digital copy of a song. That model is about to disappear, claims Leonhard. He compares Internet to a giant copy machine. Selling “copies” is a model of the past. Instead the entire world shifts to a world of access. If you are in the media industry you better get used to this. It is a whole new industry...." Read more.
Absolutely brilliant and fascinating stuff by one of my favorite thinkers (and a great influence on my own work), Kevin Kelly. This is one of his most concise talks and he really covers IT ALL in here so... be sure to spend 25 minutes on this video; it's well worth it.
Some key take-aways: "We used to be people of the book, now we are people of the screen. Now we have TV we read and books we watch. We are in the cloud, indeed, but now the cloud is looking back at us, too, and social reading results in social writing. Access not ownership is where all content is going (yes, you have heard that from me before, too:). Flows not pages. New generatives are the new value..."
Great stuff indeed. To download KK's slides go here (thanks to OReilly for making it all available, too!)
This is a good one - loads of information in here, and pretty well recorded. More details and PDF with all slides, here. Enjoy and spread the word. Subscribe to my video RSS feed, here, if you want (download all videos directly to iTunes, watch on your iPod etc).
Just a quick infographic / collage on the future of media, below. For more details, check out this video, and this slideshow.. and the links below. Enjoy. PDF: Download Gerd Leonhard summary future of media
Keynote Speaker, Think-Tank Leader, Futurist, Author & Strategist, Idea Curator, some say Iconoclast | Heretic, CEO TheFuturesAgency, Visiting Prof FDC Brazil, Green Futurist
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