MediaFuturist: Google

Entries categorized "Google"

November 23, 2012

Facebook knows what we SAY but Google knows what we THINK - where does this leave us?

Think about it for a minute: Google knows our deepest secrets because we search with INTENTION - and in realtime, and often even in real-place (i.e. when using mobile devices) - for the things that matter to us - whether it is an upcoming trip or a disease that we are suffering from, or vexing problem we may have. Google knows all that stuff, and keeps it in their records (unless we take steps to delete it all... allegedly). Facebook, on the other hand, just knows what we SAY, what we share, what we purport to LIKE. That's also quite deep but... there is a big difference. Your thoughs? Browse my Privacy to Publicy links to read more

Nov 23, 2012 12:08:49 PM | #egotoeco, Attention Economy, Bottom Lines, Broadband Culture, Consumer Insights, Crucial Stuff, Current Affairs, Data is the new Oil, Facebook, Future of Advertising, Future of Agencies, Future of Business, Future of Marketing, Future of Media, Google, human futures, Link Economy, Marketing2.0, Mobile Advertising, Mobility, Predictions, Privacy, Realizations, Social Advertising, Social Commerce, Social Media, Social Networks, Trends, Trust, Web/Tech, Wisdoms

November 15, 2012

New Flickr slideshow on the future of media, television, broadcasting (Futurist Speaker Gerd Leonhard)

I just love those Flickr slideshows :)

Nov 15, 2012 1:34:01 PM | #egotoeco, 21st Century Content Ecology, Advertising Trends, Future of Advertising, Future of Books, Future of Broadcasting, Future of Business, Future of Cable TV, Future of Content, Future of Media, Future of News, Future of PR & Communications, Future of Radio, Future of Reading, Future of Sports, Future of TV, Google, Mobile, Mobile Advertising, Monetizing Content, MY PRESENTATIONS, Networked Society, Open Network Economy, Politics of Content, Predictions, Print & Newspapers, Privacy, Slideshows, Social Commerce, Social Media, Telecom2.0, TeleMedia, Television, The Futures Agency, Trends, Trust, Web/Tech, Youtube

July 17, 2012

Excerpts: How Google is becoming an extension of your mind (CNet)

Great feature on Google and technology on CNet, here. I have summarized some of the key findings for you - I shall leave it to you to be scared out of your wits or ultra-excited.

"What Google is now becoming is an extension of your mind, an omnipresent digital assistant that figures out what you need and supplies it before you even realize you need it"

"Google, in essence, becomes a part of you. Imagine Google playing a customized audio commentary based on what you look at while on a tourist trip and then sharing photo highlights with your friends as you go. Or Google taking over your car when it concludes based on your steering response time and blink rate that you're no longer fit to drive. Or your Google glasses automatically beaming audio and video to the police when you say a phrase that indicates you're being mugged"

"For a Google-augmented life, you must grant the Googlebot unprecedented privileges to monitor your personal information and behavior"

"The bottom line: the more types of work computers do on your behalf to make your life easier, the more access you must grant them to the intimacies of your personal life. And that means it's time for Google and Google users think carefully about whether it's time to shift from ad-supported free services toward paid services"

"The tiny screen, camera, and speaker built into Project Glass' computerized, networked glasses means electronic information can be woven directly into people's interactions with the physical world. What sorts of information? Google isn't promising anything yet, but obvious possibilities include live navigation directions and coupon offers for nearby stores..."

"The way to think of hardware at Google is not as a bunch of artfully packaged electronic bits and pieces that can be sold for a profit. Instead, hardware is like Android and Chrome: a means to an end"

Read on - there's a lot more here.

Jul 17, 2012 6:33:25 PM | Bottom Lines, Google, Networked Society

April 16, 2012

The Man With the Google Glasses (via NYTimes.com), watch this video

On the one hand, the video is a testament to modern technology’s extraordinary feats — not only instant communication across blocks or continents, but also an almost god-like access to information about the world around us. The Man in the Google Glasses can find his way effortlessly through the mazes of Manhattan; he can photograph anything he sees; he can make an impulse purchase from any corner of the world.

But the video also captures the sense of isolation that coexists with our technological mastery. The Man in the Google Glasses lives alone, in a drab, impersonal apartment. He meets a friend for coffee, but the video cuts away from this live interaction, leaping ahead to the moment when he snaps a photo of some “cool” graffiti and shares it online. He has a significant other, but she’s far enough away that when sunset arrives, he climbs up on a roof and shares it with her via video, while she grins from a window at the bottom of his field of vision.

via www.nytimes.com

Good piece high-lighting the issues with Google Glasses

April 05, 2012

Useful or bizarre? Google Begins Testing Its Augmented-Reality Glasses - NYTimes.com

If you venture into a coffee shop in the coming months and see someone with a pair of futuristic glasses that look like a prop from “Star Trek,” don’t worry. It’s probably just a Google employee testing the company’s new augmented-reality glasses....

via bits.blogs.nytimes.com

Kinda cool but ... do I really want to feel, look and act like... a robot impersonator?

Apr 5, 2012 2:47:34 AM | Google

February 16, 2012

Cool IT leader board. Google is the leader:)

Via Greenpeace Blogs - note: Google is the leader:)

www.twitter.com/gleonhard

i.mediafuturist.com for mobile updates

Feb 16, 2012 4:14:54 PM | Google, Green Futures

January 15, 2012

Rupert Murdoch Calls Google a "Piracy Leader"

My comment: mind-boggling numb-skullness:)

"News Corp. CEO Rupert Murdoch has only been on Twitter for two weeks now, and I’m now dubbing him the new @ShitMyDadSays. He holds nothing back on the social site, and has already stirred up some stuff by admitting MySpace screwed the pooch.

via thenextweb.com

Jan 15, 2012 5:40:45 PM | 21st Century Content Ecology, amazing, End of Control, EoC: The Studios, Future of Media, Google, Twitter

July 05, 2011

Google + : funny video about 'circles'

Love it - nice to add some humor to this topic. Google + does seem to be taking off like a fire cracker - add me to your circles if you want :)

Jul 5, 2011 1:27:02 AM | Cool Tools, Google, Videos I Like

June 16, 2011

Very cool Google image search update: just drop an image into the search box!

... could be potentially very powerful for my research work: just drop an image into the Google Images search box and find lots of related stuff. Nice.

Jun 16, 2011 8:43:18 AM | Cool Tools, Google, Resources

March 23, 2011

A must-watch cross-cultural ping-pong: Musicians@Google: Google Goes Gaga (video)

This is a really interesting and often hilarious video of Google's Marissa Mayer interviewing Lady Gaga, found just now via FastCompany. Now, I don't care a whole lot about Lady Gaga's music (or did you really expect me to?) but this is indeed a very interesting and unique setting: über-celebrity-pop-cult meets micro-celeb-business-tech-super-girl. Note the slightly different outfits, to start with :). Nice, Google.

Mar 23, 2011 4:50:49 PM | Funny stuff, Google, Must-watch, Videos I Like

September 12, 2010

A lesson via Google: always add value at a very low cost (gMail priority inbox)

Google is the master of keeping us happy by constantly rolling out new features that add serious incremental value to our experience - but probably don't cost them very much: see the latest innovation in gMail, the priority inbox. I will add this to my future presentations on The Future of Business.

Sep 12, 2010 1:45:11 PM | Bottom Lines, FDC Brazil, Future of Business, Google, Made me think, Realizations

June 16, 2010

The Future of Marketing in a Broadband Culture (presentation at FoDM London)

Here is the PDF from today's presentation at EConsultancy's Digital Marketing event in London: low resolution / quick download version (use slideshare to get the high resolution download, 25MB): Download Future of Marketing in a Broadband Culture FoDM LowRes Gerd Leonhard

The Future of Marketing in a Broadband Culture (FoDM Conference London)

View more presentations from Gerd Leonhard.

Jun 16, 2010 1:26:45 PM | Advertising Trends, Attention Economy, Branding, Broadband Culture, Conferences, Consumer Insights, Content 2.0, Data is the new Oil, Decentralization, Disruption, End of Control, Friction is Fiction, Future of Advertising, Future of Agencies, Future of Business, Future of Marketing, Future of PR & Communications, Future of Selling, Google, Leadership, Link Economy, Marketing2.0, Mobile Advertising, MY PRESENTATIONS, Open Is King, Open Network Economy, Privacy, Real-Time Web, Sharism, Social Advertising, Social Media, The Cloud, Trends, Trust, Twitter

June 10, 2010

Selling 2.0: The Future of Commerce in a Mobile World (today's presentation at Google Zuerich)

Here it is - video to follow soon.

Selling 2.0 The Future of Commerce: Gerd Leonhard at Google Zuerich

View more presentations from Gerd Leonhard.

Jun 10, 2010 6:31:47 PM | Advertising Trends, Branding, Broadband Culture, Conferences, Consumer Insights, Data is the new Oil, Facebook, Friction is Fiction, Future of Advertising, Future of Business, Future of Marketing, Future of PR & Communications, Future of Selling, Google, Link Economy, Marketing2.0, mCommerce, Mobile, Mobile Advertising, MY PRESENTATIONS

May 21, 2010

Google TV is coming (comments and video): total Web & TV convergence is imminent. TV in the Cloud?

Everyone: this is a biggie. Check out this video below and the announcement on the Google blog. Here are some quotes from the blog, and some comments from my end:

"Google TV is a new experience for television that combines the TV that you already know with the freedom and power of the Internet. With Google Chrome built in, you can access all of your favorite websites and easily move between television and the web. This opens up your TV from a few hundred channels to millions of channels of entertainment across TV and the web..." My comment: this is the total web-tv convergence, at last, and this development should certainly scare the wits out of most major TV Networks. The gloves are off, guys! So far it has been quite hard to have TV-like, living-room centric experiences using the web; obviously this is just about to change. And the advertising-dollars will migrate along with our viewing (or rather, engagement -) habits! Friction will soon be Fiction, indeed. Welcome to Media as a Service (MaaS); Content in the Cloud: TeleMedia here we come.
"Because Google TV is built on open platforms like Android and Google Chrome, these features are just a fraction of what Google TV can do. In our announcement today at Google I/O, we challenged web developers to start coming up with the next great web and Android apps designed specifically for the TV experience. Developers can start optimizing their websites for Google TV today" My comment: Google is betting on OPEN SYSTEMS to win this game, which imho is totally the right move. Yes, there is some room and argument for closed systems (Apple, PS3 etc) but almost all major successes will be fueled by open technologies, interfaces and platforms, i.e. networked and interdependent ecosystems. Going forward future, it's win-win-win-win or nothing (sound familiar?)
"We’re working together with Sony and Logitech to put Google TV inside of televisions, Blu-ray players and companion boxes. These devices will go on sale this fall, and will be available at Best Buy stores nationwide" My comment: very smart move by Sony - they missed the boat on digital music, and on ebooks (at least to some extent, I'd say), so this is their chance to catch up.

Mashable has a good summary of the key 'what it means' points, here.

May 21, 2010 1:21:23 PM | 21st Century Content Ecology, Apple, Broadband Culture, Broadcasting, Current Affairs, Data is the new Oil, Decentralization, EoC: The Studios, Friction is Fiction, Future of Advertising, Future of Content, Future of Media, Future of TV, Google, Monetizing Content, Must-watch, Open Is King, Telecom2.0, TeleMedia, Television, The Cloud, Trends, TV, Video, Videos I Like

February 12, 2010

Google kills some music blog sites - another story from within the dysfunctional music industry

Good coverage of this latest twist in 'change to digital' confusion, via Paid Content, below: Google has killed several blogs - hosted by the Google-owned Blogger platform - that were allegedly infringing on copyright by posting MP3 files. A long-standing tradition of music journalism online is severely endangered. To me, this is yet another example of why we urgently need new legislation in digital music, i.e. the creation of realistic, web-native standards and reliable permissions. Because this is the problem: while the marketing people at the labels love these blogs because they clearly spread the word very efficiently and reach the perfect target groups, the legal people at the labels file DMCA claims and want the sites to remove all MP3 files.

But to me, it also looks like Google is now, increasingly being forced to police blogger-powered sites for unlicensed music postings because executives across many sectors of the traditional media industry are now pointing their fingers at Google for the use of content that is not based on a clear-cut license, i.e. exists in what I call a gray zone - some use of content that is legally uncertain (yes, based on pre-Internet laws, mostly) but has become accepted social-cultural practice. Check out the debate via the Twitter Hashtag. Image: Gorilla vs Bear music blog.

"In what critics are calling “musicblogocide 2010,” Google (NSDQ: GOOG) has deleted at least six popular music blogs that it claims violated copyright law. These sites, hosted by Google’s Blogger and Blogspot services, received notices only after their sites – and years of archives – were wiped from the internet..."

via paidcontent.org

Feb 12, 2010 9:56:09 AM | Blogging, Control Fights, Current Affairs, Digital Music, Eoc: Music Industry, Future of Media, Google, Politics of Content

MediaFuturist

Futurist Gerd Leonhard on the Future of Media, Business, Culture, Content Communications, Technology, Advertising and Entertainment