... adapted from my recent presentation at the 5th congress of innovation in Porto Alegre, Brazil....
Entries categorized "Green Futures"
November 06, 2012
October 23, 2012
On tour in Brazil October 30 to November 12: Porto Alegre, Rio, Sao Paulo
I will be spending 2 weeks in Brazil, doing 5 speaking gigs, some workshops and many other meetings and get-togethers - really look forward to this!
Meet me in Porto Alegre BRAZIL at the Congress of Innovation Oct 30 / 31, or in Rio Nov 1-4, or Sao Paulo Nov 5-12:)) Some Context is here (Zerohora Newspaper). Don't miss this event on Nov 5 at the Museum of Sound in Sao Paulo; and if you are into advertising and marketing join me for the APG's annual convention in Sao Paulo on Nov 12 (see video below). Ping me if you want to meet up!
*** You can download some of my essays in Portuguese as well as some recent press coverage here (public dropbox folder) ****
From Zerohora: (english-kinda translation by Google here)
"Em uma sociedade cada vez mais conectada pela internet, ganham força a colaboração e a troca de ideias como motores da inovação. Soluções adotadas até recentemente já não se aplicam mais. Quem alerta para essa mudança são dois estudiosos das transformações que a tecnologia vem impondo: o norte-americano Steven Johnson, professor da Universidade de Nova York e autor do best seller De onde vêm as boas ideias — a história natural da inovação, e o alemão Gerd Leonhard, fundador do instituto Green Futurist, também autor de obras como The Future Of Content, entre outras.
A dupla de pensadores do futuro estará participando do 5º Congresso Internacional de Inovação, promovido pela Fiergs, nos próximos dias 30 e 31, em Porto Alegre (informações e inscrições no site www.fiergs.org.br/inovacao2012 ). Johnson e Leonhard anteciparam algumas das ideias que discutirão no evento em entrevistas concedidas por e-mail a Zero Hora. Confira os principais trechos.
Gerd Leonhard — Fundador do instituto Green Futurist
ZH – Como o uso cada vez maior das redes sociais está mudando a forma como as pessoas interagem entre si e se relacionam com as empresas, enquanto consumidores?
Gerd Leonhard – Estamos nos tornando uma sociedade conectada. Em alguns casos, tanto “compartilhamento” e transparência poderá acabar com nossa privacidade, mas, de uma maneira geral, esta nova era traz mais benefícios. Consequências claras disso são um aumento radical do poder dos consumidores, maior transparência política e declínio da corrupção, marketing mais honesto e publicidade mais útil. Deveríamos, aliás, descartar o termo mídias sociais porque não se trata apenas de mídia, mas de algo que chamo de Social OS (sistema operacional social). Cada empresa ou governo deverá se tornar conectado, aberto, transparente e engajado. Caso contrário, iremos ignorá-los.
ZH – Alguns críticos dizem que a internet tornou disponível um grande volume de informação, mas o uso que se faz desse conhecimento é superficial. O senhor concorda?
Leonhard – Em 1971, Marshall McLuhan disse que a aldeia global não é “quieta e harmoniosa”, mas tem dose considerável de barulho e caos. Não é questão de overdose de informação, mas de filtro. É aí que os jornalistas entram: não basta só conteúdo, é preciso contexto. Não se trata só de volume, mas de dar relevância aos fatos.
ZH – A internet já transformou a indústria musical e agora está mudando o cinema, a TV e o mercado literário. As corporações ligadas a esses ramos, porém, parecem não estar faturando como antes. As empresas terão de se habituar a ganhar menos nesta nova realidade?
Leonhard – Na era dos monopólios, as empresas estavam habituadas a margens de lucro fantásticas porque os consumidores não tinham escolha. De agora em diante, os preços por unidade de conteúdo estão caindo, em alguns casos, até 90% – veja o Netflix (serviço de vídeos online) x DVDs. As boas notícias são que mais pessoas podem ser alcançadas por meios digitais, os custos de distribuição são menores e a publicidade está se tornando digital rapidamente – nos próximos três a cinco anos, veremos 50% dos orçamentos publicitários – globalmente, uns US$ 600 bilhões – migrarem para meios digitais, móveis e sociais. Há grandes oportunidades, mas nada será como era 10 anos atrás.
ZH – Atualmente, a Apple é considerada a mais criativa e valiosa empresa do mundo. Essa posição conseguirá ser mantida?
Leonhard – Sou fã da Apple, mas essa visão de mundo extremamente centrada e controlada que a empresa tem não se sustentará. Eles terão mais uns bons cinco anos – a genialidade de Steve Jobs continuará a impulsioná-los nesse período. Startups surgem em toda parte, e a próxima Apple deverá começar a aparecer já em 2013.
ZH – Há quem aposte que o próximo grande embate no setor de tecnologia será entre Google e Facebook. Quem vencerá essa briga?
Leonhard – Há espaço suficiente para cinco ou seis Googles e Facebooks, assim, como hoje existe espaço para DHL, Fedex e outras empresas de correspondência. À medida em que o mundo está se tornando hiperconectado, será mais importante quais problemas as grandes companhias poderão resolver do que quanto elas irão faturar no próximo trimestre.
October 19, 2012
To my Brazilian friends and tweeps: please join me for this great event at the Museum of Sound in Sao Paulo, November 5 2012: from Ego to Eco
BIG ANNOUNCEMENT to my Brazilian friends and tweeps: please join Gerd on November 5 2012 for this very promising event at the Museum of Sound in Sao Paulo, organized by Gilson Schwartz and Joe Tripician in Sao Paulo
Do Ego ao Eco ao Ícone. Rumo ao futuro sustentável pela economia criativa com Gerd Leonhard Dia 5 de novembro das 9h às 12 horas ao Museu da Imagem e Som, São Paulo. Participação de Davi Nakano (POLI-USP) e Gilson Schwartz (ECA-USP). Qual a relação entre economia verde, inovação tecnológica e novas mídias.
Data: Dia 5 de novembro das 9h às 12 horas
Local: Museu da Imagem e Som - Avenida Europa, 158, Jardim Europa, São Paulo - SP, Brasil
Informações: [email protected]
http://gamesforchange.org.br/gerd-leonhard-no-brasil/
Register here (150 Reals)
Find out more about Gerd's Ego to Eco meme
Also speaking with me are:
Davi Nakano: Professor Doutor da Escola Politécnica-USP
Revisor do International Journal of Production Economics
Especialista em Economia Criativa e Gestão do Conhecimento.
Gilson Schwartz: Programa de Pós-Graduação em Meios e Processos Audiovisuais (PPGMPA-USP)
Programa Interdisciplinar de Pós-Graduação Humanidades, Direitos e Outras Legitimidades (FFLCH-USP) Grupo de Pesquisa Cidade do Conhecimento.
July 06, 2012
The Anthropocene: A man-made world via The Economist (nice video, too)
Now there is a movement afoot to change humanity’s co-ordinates. In 2000 Paul Crutzen, an eminent atmospheric chemist, realised he no longer believed he was living in the Holocene. He was living in some other age, one shaped primarily by people. From their trawlers scraping the floors of the seas to their dams impounding sediment by the gigatonne, from their stripping of forests to their irrigation of farms, from their mile-deep mines to their melting of glaciers, humans were bringing about an age of planetary change. With a colleague, Eugene Stoermer, Dr Crutzen suggested this age be called the Anthropocene—“the recent age of man”.
Be sure to watch the video !
April 05, 2012
New video of my keynote at EcoSummit 2012: from Ego to Eco
Here is the complete video from my March 24 keynote at EcoSummit 2012 in Berlin (http://ecosummit.net/) speaking on “the journey from Ego to Eco”, see the slideshow here (slideshare); also embedded below. More on the Ego To Eco topic can be found here.
It would be great to get your feedback on my key messages on this fairly new topic, and also on the new slide design I am now using. Thanks!!
From Ego to Eco: the future of energy and business (EcoSummit 2012 Berlin)
View more presentations from Gerd Leonhard
March 22, 2012
From Ego to Eco: the Future of Energy and Business. My presentation at EcoSummit 2012 in Berlin
The EcoSummit 2012 in Berlin was my first speaking gig with an entirely new slide design and branding, created by AlpernCreative in Switzerland. Please let me know how you like it (and yes, the content, too:). Hopefully we will have a video soon, as well. See some related resources, here. Cross-posted at GreenFuturist.
From Ego to Eco: the future of energy (EcoSummit 2012 Berlin)
View more presentations from Gerd Leonhard
Related video from Dolectures 2011
February 27, 2012
The industrial age has finally run out of gas (Don Tapscott)
So true - Don hits the nail on the head: read this interview at Forbes.com. I blogged this before but it's crucial.
“Throughout the 20th century, we created wealth through vertically integrated corporations. Now, we create wealth through networks. We are at a turning point in human history, where the industrial age has finally run out of gas.” – Don Tapscott, Author of Macro-Wikinomics
February 16, 2012
Cool IT leader board. Google is the leader:)
February 01, 2012
Patagonia's BUY LESS campaign - very interesting stuff
I really like what the Patagonia people are doing with their ‘buy less’ campaign - and this video really hits home on a lot of issues. Well done - hopefully they will keep it up for 2012, as well.
January 23, 2012
Good resource: An Illustrated Guide to the State of Sustainability (US numbers)
Some key snippets (quoted):
- Commercial and industrial efficiency is something that companies are taking more seriously. But the fact is, we waste around 85% of the energy produced in the U.S. And we’re not getting much better.
- Vehicle emissions are growing slightly. Last year, the Obama Administration brokered aggressive fuel standards for trucks and cars that will increase the average efficiency of the nation’s vehicle fleet to 54.5 mpg by 2025. But even with more consumers thinking about fuel efficient transportation, automobile emissions rose in 2011.
- U.S. renewable electricity is increasing steadily. Renewables like wind, solar, geothermal and biomass still make up only a small part of our electrical mix. But they’ve been growing at steady rate. Assuming consistent tax incentives are in place, that growth looks like it will continue.
January 12, 2012
The latest updates from my Tumblr blogs
Greetings! In addition to the blog posts on this site I also post on 2 other sites, see below.
The latest updates from my Future of Business Tumblr Blog
The latest updates from my Green Futurist Tumblr Blog
January 11, 2012
Great interview with Don Tapscott, some key insights for 2012 (video)
I have always admired Don Tapscott's work and his really powerful books (Wikinomics and the latest update, Macro-Wikinomics) which are a must-read for anyone interested in the future. In this very candid interview Don shares some great insights and realizations - well worth it!
January 06, 2012
Mission 2012: Green Futures. Plus, my first public talk on Green Business: EcoSummit Berlin March 22nd
This year I am embarking on a new, additional mission. You may have already noticed in my Twitter feed and via my Facebook updates that I am expanding my work into various 'green' topics such as sustainability (in particular what has been termed 'sustainable capitalism), climate change and global warming, and renewable energy. While investigating these new topics I am also hard at work on my new book "From Ego to Eco" which will cover some of these issues (in addition to media, culture, politics and what I call 'the networked society) as well.
My new site / blog at GreenFuturist.com was launched a few months ago and is shaping up pretty well, already; I am using it primarily to share updates and interesting snippets culled from my research and 100s of RSS feeds that I scan for the latest developments. Please take a look, read the announcement (also below), comment, follow me on Tumblr, or subscribe to the GreenFuturist RSS feed. You may also want to visit (and like?) my new Facebook 'Green Futurist' page, or check out my new @AGreenFuturist Twitter channel.
I also recommend you follow my new public Kindle notes on Amazon - this is starting to be a good resource and I am sharing notes on 30+ books there.
My work in media, content, communications and the Future of Business will continue, of course; both with my esteemed colleagues at The Futures Agency as well as by myself. Stay tuned via TFA's Facebook page.
I have just confirmed my first public appearance as 'Green Futurist' at the EcoSummit 2012 in Berlin, on March 22nd (first thing in the morning), and look forward to maybe seeing you there (on-location or virtually) if at all possible.
See you soon! Gerd Leonhard
PS: be sure to follow and use this new Twitter hashtags #greenfutures and #mission12
Here is the official announcement of my new Mission 2012.
ANNOUNCING GREEN FUTURIST
I have worked in digital music, media and in the Internet business since 1995. Since 2001 I have worked as an independent Futurist with a focus on media, content, entertainment and publishing, technology, telecom as well as in marketing, branding and communications.
In 2012, I will expand my activities into a new direction which I like to call ”Green Futures”, encompassing issues such as sustainability, climate changeand carbon reduction, alternative and renewable energies, the future of transportation, a new type of capitalism that is not (just) based on profit and growth (as I call it, shifting from EGO to ECO), environmental action, eco-tourism and the future of the tourism, the ‘greening’ of business; and in general, the radical changes that a post-growth society will certainly demand of us, very soon.
Venture capitalist John Doerr said in his seminal and deeply moving 2007 Ted talk on green technologies, quoting KPCP Founder Eugene Kleiner: “there are times when the appropriate response is panic”. Without wanting to push the panic button even more frequently, or harder, than other futurists before me, I must admit that I also feel that we urgently must consider sweeping changes in how we live, work and do business.
I therefore want to use my somewhat tried-and-tested speaking and presentation skills to address perhaps the most important issue there is: how we can we change the way we live, how we operate our businesses, define our policies and direct our governments; and how we will use and replenish our planet’s resources, going forward.
I believe that if we don’t stop borrowi ng from our own future, and if we don’t start paying the real price for what our ever-increasing consumption actually costs (or maybe even curtail our consumption??), we have a very good chance at losing everything we value, today, in the next 20-50 years. We may lose our oceans, our forests, our glaciers, our rivers, our wildlife, our breathable air and our clean water - and this is not a world that I want my children, or grand-children, to live in.
Maybe we can no longer be content with ‘tinkering around the edges’, making only minor dents into this rapidly widening path to destruction. Maybe we need large, sweeping actions that will require significant sacrifices from us. It is these conversations and actions I want to further with my work as Green Futurist.
Gerd Leonhard, January 2012
January 03, 2012
Gerd Leonhard
Keynote Speaker, Think-Tank Leader, Futurist, Author & Strategist, Idea Curator, some say Iconoclast | Heretic, CEO TheFuturesAgency, Visiting Prof FDC Brazil, Green Futurist
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