I spoke at Internet Hungary in Tihany today (here is the event page), as promised here is a low-res version of the PDF, the high-res slideshare version is below (you can download the pdf via Slideshare). Topics: defining 'broadband culture', why and how exactly attention is the new
currency, content 2.0 and the new pricing logic, the shift from mass
media to niche media (masses of niches), why conversation
beats monolog and why social media is - really - CRM, the shift from push to pull,
'free gets you to the place where you can ask to get paid' (Fred Wilson), how sharing
generates income, the future of content, education trends, the end of
control... and much more.
One of the most important realizations that has recently transpired via my Twitter pipeline is how much I am gaining from the ever increasing Sharism i.e. by what others are sharing with me. I am indeed very, very lucky to be connected to so many brilliant and like-minded people that are publishing their thoughts freely and openly, using platforms such as Twitter, Friendfeed, Facebook, Slideshare and of course, their blogs. All of you deserve a big THANK YOU.
So I figured it's time to give some more explicit credit to all those great people that have influenced me, and I maybe a good way to do that is to list them on a special, Twitter-API-based site such as Futerati; and maybe send some attention their way, in return. Futerati went online a few days ago, and much like Electric Artists' cool TrackingTwitter site (but a lot more personal) Futerati is presenting 6 constantly updated categories (Futurists, Thought Leaders Authors, Activists, StartUps and Others) with people that I follow, their latest tweets, the current number of followers, and with some brief comments on why I like them. With each featured twitter user, you can click straight through to their tweets or their profiles and easily connect with them, as well.
Please note that Futerati is a constant work in progress and therefore not complete at this time; I will be adding a lot more people as I dig through my 7400 network connections, during the next 4-6 weeks. So, if I should have listed you but have not done so yet please post something on Twitter (use @gleonhard) or use the hashtag #futerati or DM me via Twitter, or email, or comment on this blog. If we haven't 'met' yet but if you still want to be listed please ping me with your details so that I can take a look at you; in any case please note that every single connection I list on Futerati is personally selected by me. Enjoy - and RT!
Thinking about the current Netbook craze I have a strong hunch that Apple may well jump in and roll out a new iPhone-inspired Netbook - let's call it the Apple iNet - that could be roughly 2-2.5 as large as an iPhone. A TOUCH-SCREEN device like this could easily become a major challenge to digital reading devices such as the Kindle (which I can't try here in Europe) and the Sony Reader (which I have but don't like a lot). I have found myself wanting an iPhone / iPod like device like this 100s of times already, especially while traveling.
If Apple does this - and I would certainly like that , let's just imagine:
We could finally, really read offline web-pages, PDFs, slideshows, white-papers, non-fiction books etc on a nice, full-color touch screen, using next-gen versions of existing apps such as Instapaper ****, Soonr, Stanza, Bookshelf, EReader (in fact, this may be why the new Kindle app for the iPhone is crucial for Amazon!)
We could review our RSS feeds much easier, including images and videos, using apps like Byline (my favorite) and Newsstand, or the Google Reader offline app (once they offer it)
We could cache i.e. record video and audio streams and play them on our 'Apple iNet' device - and actually have a really nice viewing experience
We could use the iNet device to do some simple image and video editing - but most likely this would be done 'in the cloud' not using local software
A smart, Apple-style device like this (which may have similar elements to OLPC's XO2 but would not compete in the low price markets, naturally) would give a huge boost to the mobile content ecosystem - and it would also usher in an era of rampant and wide-spread electronic book sharing that would make music file sharing look like child's play.
Publishers: you may want to get ready for this sometime soon. My 2 cents: radically lower the prices for ebooks, start looking at bundles, subscriptions and flat rates, figure out how to monetize sharing with new advertising-supported models, gear up to provide added values all the time (value is around the content!!), start planning for those New Generatives - you've got another 12 months if you're lucky. Go!!
For the past decade I have been looking hard for a new solution that spares me from having to print 100+ pages from various websites and blogs every single day, only to subsequently stuff 1500+ pages in my computer bag and end up making a huge mess in airport lounges around the world as well as on the plane, reading and desperately bookmarking (high-lighting) the best stuff. A huge waste all-around and impossible to really retrieve anything.
Apart from reading even more PDFs like this one on my computer (which is far from convenient or easy-to-do), I have now discovered that some of my many mobile devices are actually starting to be very suitable alternatives for reading printed paper. Leading the pack here is of course the iPhone and the iPod Touch' and some select Nokia devices which I will cover in a separate post - I currently use both but the iPhone's app-store does make it a lot easier to give this a try.
Not only can I now read webpages that I have converted and stored for offline use via the cool instapaper app but now I can also read real books (well... not fiction, really - that would be a stretch) using the eReader app for the iPhone. The selection at eReader is not very large, yet, and the prices are quite high (surely that isn't their fault I would reckon), and of course there's DRM galore but it's still something worth looking at - convenience trumps those hurdles only for early adopters like me, though, that's for sure.
I do wish that the publishers would wake up and see this as a much, much bigger opportunity than they seem to do, at this time: there is simply no reason whatsoever for a book to cost $15 via the eReader - give me a break please - there are no shipping and no printing costs. Darn - you could make this a real, liquid, low-cost, ubiquitous global business.
In any case, what I do now is to save the longer web-pages on my instapaper page (on the computer), sync with iPhone or one of my iPod Touch devices (it would be great to have that on the Nokia phones, too!), and then read it when in the taxi, on the train, or in the plane. For annotating stuff, I simply carry a small paper (!) notepad and pen so that I can quickly jot down the most important realizations from what I read - I have found that actually writing stuff down really makes a difference when trying to retain information, anyway, so that works fine for me.
Using Instapaper, the webpages are converted and very easy to read, btw, and scrolling is easy with the pro version. Next, if I want to read a book, I think I'll start using eReader for that (I am trying it with the free books right now) - but here again, if I could have a flat rate now that would be good; don't punish me for my interest, punish me for buying the dead tree version.
And if you live in the U.S. - which I don't - there is Amazon's Kindle which seems to be making some serious headway and the OLPC XO2 (see pics on Flickr) which allows book-like reading and looks great - hope they don't really get stuck with the MSFT OS, though.
The bottom line is this, and I think it's really exciting: easy and comfortable electronic reading is just now becoming a real possibility using mobile devices, and this will have serious impact on the entire publishing industry, from newspapers to magazines to books. As usual, if content owners and their representatives can ease up on the Control a bit I think we're looking at another huge opportunity for those that actually create the content to begin with. The business models? Stay tuned - I am working on it;)
Via http://www.ted.com Brewster Kahle is building a truly huge digital library -- every book ever published, every movie ever released, all the strata of web history ... It's all free to the public
"Universal access to all knowledge is within our reach"
Keynote Speaker, Think-Tank Leader, Futurist, Author & Strategist, Idea Curator, some say Iconoclast | Heretic, CEO TheFuturesAgency, Visiting Prof FDC Brazil, Green Futurist
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