At Estacio 10 am Sat June 26: PALESTRA INTERNACIONAL: O FUTURO DA MÍDIA
Objetivo: Discutir o futuro da mídia, conteúdo, tecnologia, negócios, propaganda e marketing, branding, telecomunicações, comunicação e cultura. Público-alvo: Alunos dos cursos de graduação em Comunicação Social, Cinema, Marketing e Propaganda e Marketing e de pós-graduação em Telejornalismo, Comunicação Empresarial, Mídias Digitais e Marketing.
Observações: Público Interno -> Gratuito Público Externo -> R$40,00 Este curso vale horas AAC
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I am delighted and honored to have been officially appointed as 'Visiting Professor' at the prestigious Fundacao Dom Cabral (FDC) in Brazil (based in Sao Paulo and Belo Horizonte). FDC is ranked number 6 on the list of global business schools and executive education providers (see below), and collaborates globally with Kellogs and Insead. Download the FT Rankings of global B-Schools (5 MB PDF)
I will be teaching, presenting, giving talks and delivering speeches in Brazil on a regular basis, both for FDC's many executive training programs, and events, as well as for their own staff and internal training. Some of my previous work for FDC can be found here: The Future of Business (slide-show) and Shifting to the Open Network Economy (slide-show).
Related work in Brazil includes my appearance on the RodaViva TV Show, my collaboration with the NBS agency (Future of Communications event in Feb 2010), and my work with Feira Musica Brazil (Future of Music - Music 2.0 in Brazil).
At this point I also want to thank some of the key 2 people that have egged me on to do more work on Brazil: leadership guru, innovation expert and fellow FDC professor Didier Marlier and music business entrepreneur and iMusica founder Felippe Llerena - thanks to both of you for bringing me to Brazil! Going forward, you can track my travel dates and plans (incl. most of the Brazil trips) via Dopplr, or via my Twitter stream; my next trip is June 21-26. When teaching at FDC in Sao Paulo or Belo Horizonte I may also be available for think-tanks and various speaking engagements in Brazil - just ping me if you are interested.
I am delighted to be back in Dublin for this June 11 event organized by the Contemporary Music Centre. I will be speaking about "The Future of Music: Mobile, Video, Social, and...Paid?"
"With access to music now just a click away for most of us, very few of the tried and tested ways of accessing music remain unchanged. Can we, or should we, attempt to predict the future? Have we even begun to deal with the present yet? This major conference brings together high-level international speakers to explore and debate issues around the meaning of digital culture; how it impacts on the creator and the performer; and the implications for copyright in a world which has come to expect music to be free"
Who should attend: creative artists and organizations engaged in any area of
composition, performance, publishing or distribution across all forms of
music in Ireland.
Other Speakers
• Ms Mary Hanafin, TD, Minister for Tourism, Culture and Sport
Official opening
• Prof Mícheál Ó Súilleabháin, University of Limerick, Ireland, and CMC Board
Keynote address
• Andrew Dubber, Reader in Music Industries Innovation, Birmingham City University, Great Britain
• Bill Whelan, Composer, Ireland
Ireland and the Global Culture Market: A Creator's View
Next2010 looks like a very promising event; the main topic this year is 'Game Changers' - certainly a good fit for my own work;). I will most likely do a keynote speech on "The next 3 years: major game changers for content, entertainment and media" - and if I can make the switch before that date this may be the first gig where I will be presenting in an entirely new way, possibly using a new device that Apple is launching in April....;)
Stowe Boyd will be there, too, plus Umair Haque, Steve Rubel and Brian Solis - some of my favorite colleagues and fellow game changers (or...rather... changees?). Join us.
Here are 4 'scenes' from my upcoming presentation at the Books 2.0 event in London, March 19. I still have a few seats reserved for my tweeps and blog-readers - ping me if you are interested (yes, it's still a free event;). I will publish my slides on this blog, via Slideshare, and via Twitter, sometime in the afternoon of that day. Stay tuned. The Twitter Hashtag is #books20 and the Twitter-Stream is here.
More infos & registration here. I will be talking about the Future of Mobile Content - and I have some cool new stuff for this occasion;). Will publish the PDF here, as usual, the next day.
On March 1, 2010, I am starting with what I think is becoming an increasingly viable opportunity on the Net: online seminars, conferences, workshops, meetings and training sessions. I have done a few similar things (for various clients) in the past, using all kinds of platforms, and I believe the time is right to take the next steps, on my own turf, and... yes, indeed, even charge a few $ for it. You've had the Free / Feels Like Free, you've seen the Freemiums... so: I am wondering if you are ready for this idea.
If you have met me in 'meatspace' or are otherwise 'connected with me', or have been a reader of this blog for a while, you'll know that I have been publishing free slideshows, blog posts (and full-length feeds), PDFs, videos and essays for over 7 years.
Now I would like to investigate if maybe the next level above and beyond all that free content (and maybe to complement my 50+ paid speaking gigs and on-location think-tanks per year) could be to charge a small amount of money to make myself and some select colleagues available to a limited number of people that won't have to travel 1000s of miles to 'be there', using a fully interactive, online platform that allows for screen-sharing, chat, video and audio. After a lot of research I decided to try the DimDim web conferencing platform because of its ease of use and great features; in addition, I was dismayed by the fact that you apparently can't even sign up for Cisco's Webex service, online if you live outside the U.S.; to top that off, so far no-one has even bothered to get back to me via their contact form. Another time, then.
For this first session (and hopefully regularly) I am delighted to be joined by Alan Moore, Author (Communities Dominate Brands, with Tomi Ahonen), Blogger and fellow Keynote Speaker, for our very first no-entirely-free online seminar on March 1, 2010, at 1pm EST (NY) / 10 am PST (California), 6pm GMT (London), 7pm CET (Berlin) etc (you can figure out the timezones from here;).
"Alan Moore is the founder of the Engagement Communication Consultancy SMLXL. He is the author of several books including, Communities Dominate
Brands: Business and Marketing Challenges for the 21st Century. He is recognized as a great distiller of complex arguments
into their most salient points, who can take concepts from many sources
and find the previously hidden relationship between them. He is currently working on his next project: No Straight Lines: An advanced living course for the networked society. As a well known writer, thinker and public speaker Alan has addressed, radio, television, and conference audiences globally. Reviews of his books and his articles have been published in many respected magazines, journals and newspapers..."
I have worked with Alan several times and he just totally rocks; it will be a real treat to have him co-present on this seminar. Alan and me will both present for about 30 minutes followed by a discussion with the participants (which, for now, are capped at 100).
We will charge $50 USD per person for this 90-minute event. If this experiment works out we will be offering more online seminars, together, individually, and with other great presenters from our various networks, as well. So go ahead... make our day!
Thriving commercially in social media and the networked society: An interactive seminar with Gerd Leonhard and Alan Moore (sign up page on Eventbrite)
The terms social media and social networking are terms we frequently fling around, and think about every single day, accompanied by the word “digital”. The digitalness of our world has been picked over in minute detail. One cannot deny that it is, networked digital communication tools that has brought significant social, cultural and commercial disruptive change to all our lives.
We are in a period of transition, our world of business, media, and communications is evolving from the straight-lines of an industrial era to the more complex and networked world that mimics nature. Any transitory process brings with it complications. In this instance, for many people and organizations they feel they are outsiders, struggling to make sense of a seemingly anarchic world. They become concussed observers to this new world that surrounds them. The problem is that this interactive networked world isn’t about vertical silos, traditional notions of product and service creation, mass-production and mass media and marketing. It is about the massive flows of people, who are connecting, collaborating, organizing and creating in a manner that has nothing to do with a linear approach too much at all.
For over 150 years our economies, culture and society have been shaped by a straight-line logic producing considerable economic success. However, in the dawn of the Networked-Society, a straight-line logic of stuff done and creating wealth becomes a barrier to progress. Why? Because, the change wrought by the networked- society is structural – challenging how markets and organizations have co-evolved over the last 150 years.
So, as we de-couple from the ‘Straight Lines’ of our industrialised world – which framed all aspects of our lives – we do need a new logic to understand this new one. It must be a logic which provides a framework for how we relate to each other, how we communicate, how we create more effective and flexible organisations and how we create wealth. Because we are still faced with the same challenges: how do we find our customers, how do we make our customers sticky, how can we increase trade with our customers and serve those customers whilst at the same time, reducing the cost to serve?
Regardless of whether you are in retailing, the automotive industry, FMCG, music etc., this seminar can help you understand how to commercially thrive in the networked society. This interactive seminar is based upon our combined and extensive experience of working with many companies in helping them make the transition from a linear mass media model to a networked one. We will provide via case histories, practical guidance of how to thrive commercially in the networked society.
I am delighted to have been invited to hold a keynote at the International Newsmedia Marketing Association (INMA) prestigious World Congress in New York City, on April 26-28, 2010.
Here is what I will talk about (Tues, April 27, 9am): The Future of News, Publishing, and Media: How to Monetize Content In the Next 3 Years. "The challenge of how to monetize content in a digitally networked and always-on world is growing more severe by the minute, driven by constant advances in technology, smarter devices and faster connectivity, as well as by drastic changes in consumer behavior, worldwide. Can those analog dollars be converted to a much larger number of digital quarters and dimes? Where will those next-generation revenue streams come from, and how can you fast-track them? Can and should copies be controlled, online, and if not, how do you “compete with free”? How can “selling access to copies” be turned into real money, not just page-views and social media buzz? What is the role of advertising, mobile device makers, the ISPs, telecoms and mobile network operators, and how will publishers position themselves in this new “telemedia” ecosystem?" Hope to see you there!
Today, I am delighted to announce a very special event on "The Future of Books & Publishing in a connected World", on March 19th, in London. I have teamed up with Clive Rich (Rich Futures / Olswang) and Dominic Pride (the SoundHorizon) to jointly present a powerful, conclusive and inspiring program (8.30 am to 12 noon), geared towards Senior Executives, strategists and decision makers from all sectors of the book publishing industry, including the creatives, i.e. the authors / writers and their agents and representatives.
The Future of Books will present C-Level publishing executives with the real (and so far unspoken) learnings from the music industry, a business which has been in transition since the days of Napster 1.0 and the first MP3 players. The speakers will present their views on what book publishers need to understand, believe and do, to take advantage of this dramatic shift from selling copies of printed books to selling access to a digital book (or both). Clive, Dominic and me will be making one presentation each, centering around several key questions: 1) what can and should really be learned from the music industry as far as adopting web-native business models is concerned? What really happened during the last decade in digital music, and why, and how could book publishers avoid a very similar situation? Is protection in technology or is it in the business model? 2) What are those 'immediate-future' business models for what we like to call Books 2.0, what exactly are the most likely new revenue streams and how can those real "New Generatives" be nurtured? 3) What needs to change so that a win-win-win future for publishers, authors and consumers can be constructed and realized?
In addition, we will try and address questions such as:
Dominic Pride: Founder and Principal Consultant, The Sound Horizon. Dominic founded The Sound
Horizon in 2009 to serve the growing number of companies wishing to create and maintain digital
strategies, successfully manage innovation and create new service concepts. Key clients for The Sound
Horizon include Nokia Media & Games and City Showcase. Prior to The Sound Horizon, Dominic was
Product Marketing Director for Shazam, where he spearheaded the company’s expansion into branded,
application-based services on iPhone, Android, Blackberry, Windows and Nokia platforms, and helped to
position the company as one of the planet’s prime music discovery brands. At Orange / France Telecom
Group, he drove the international market development of mobile and convergent music services and
played a key role in DRM-free music.
» www.thesoundhorizon.com
» www.twitter.com/thesoundhorizon
Clive Rich: Principal, Rich Futures and Consultant to Olswang. At Olswang, Clive works closely with
the Firm's music and new media practices. Clive has a 25 year history of excellence in the Music
business as a lawyer, Board Director and Strategic Director. At Sony BMG Music UK Clive created and
ran the “Futures Division”, responsible for all Sony BMG’s new and developing business - including its
digital music business, TV programming and brand partnerships. This included developing the business
interests of Syco, SonyBMG's TV joint venture with Simon Cowell. Prior to that he held senior business
affairs positions with BMG, and chaired PPL and the BPI Rights Committee. Through Rich Futures he has
since provided business affairs services to, among others, the Royal Opera House, MySpace, SanDisk and
the UK Government’s Technology Strategy Board. He also assists in the business development of a
number of emerging digital media companies in which he is a shareholder.
» www.richfutures.co.uk
Olswang London is generously hosting this event; registration is free-of-charge but invitation-only, and limited to senior execs from the book publishing business. If you are interested in participating please contact me directly (and soon - space is limited).
Prior to the event, check out the Books2.0 Twitterfall, and peruse the related #books20 hashtag tweets. Download the event flyer.
When: Friday 19 March 8.30am - 12.00pm
Where: Olswang LLP, 90 High Holborn, London, WC1V 6XX (click here for a map)
Below is our 'official' video trailer for this event, with all 3 speakers commenting on what we will talk about. A conversation with Dominic Pride and myself can be viewed below, as well. More videos are available on our Youtube channel.
I am delighted to have been asked to contribute to this year's Guardian Changing Media Summit in London, on March 18, 2010. I will be chiming in twice: a) a panel discussion on "What does the future sound like? Understanding and reacting to the creative and commercial transformation of the music industry" (12.10 pm) and b) the closing keynote roundtable on The Future of Media. This should be fun;) Download the program: PDF Programme CMS 2010-january
"From the most dynamic and prescient futurologists and the hardest of hard-nosed commercial suits, to the creative's creatives and the world's leading media strategists, the CMS programme has been meticulously designed to ensure you get a uniquely broad and invaluable insight into the business critical issues that define the digital age."
Visit the Guardian CMS Twitter Feed
I am collaborating with the nice people from the NBS agency on February 24th, in Sao Paulo / Brazil, see the details below. If you want to attend please contact me for more details - but hurry;)
**update: you can also meet me at the Mobile Monday Sao Paulo event on February 22nd.
If you are interested in attending please contact me (eMail, Twitter); they have very few places left. It's a free event but reserved for senior executives in the TMT sectors.
The New Year Revolution - Event January 2010We would like to invite you to The New Year Revolution: an insight into what's on the horizon in the technology, media and telecoms sector in 2010 (and beyond!)
We are delighted to welcome Gerd Leonhard, TMT futurist as our keynote speaker.
Gerd is renowned for his presentations and think-tank appearances, which are hard-hitting and provocative yet inspiring and motivational. His clients include Nokia, Google, Sony-BMG, Siemens, ITV, the BBC, The Financial Times and many others.
Following Gerd's keynote there will be a session bringing you up to date on important law changes for 2010.
Date: Wednesday 13 January 2010
Time: Registration, breakfast and networking at 8.30am. Seminar 9.00am to 11.00am, including time for questions. There will be more time to network when the seminar has concluded.
Venue: Berwin Leighton Paisner Adelaide House, London Bridge, London EC4R 9HA.
via www.blplaw.com
Organized by Canvas8 "The Changing Face of Media will be on Wednesday September 9 at Host Gallery, Shoreditch, alongside Tim Hetherington's remarkable photography exhibition Liberia Retold. Guest speakers will discuss their experiences with emerging technology and will look at how brands can best use technology and not be used by it. Format: Really straightforward - 3 x 20 minute talks with 15-minute refreshment breaks in between. Doors open at 6.30pm, with speakers to start at 7.00pm sharp. The venue is quite intimate and the tickets are strictly limited so if you can't make it please let us know by email or twitter @canvas8
Confirmed speakers
Gerd Leonhard - With
over 25 years in the media, technology and communications
industries as an author, writer, entrepreneur, strategic advisor,
keynote speaker and presenter, Canvas8 Thought Leader, Gerd has a
unique perspective. He was described by The Wall Street Journal as 'one
of the leading Media
Futurists in the world'. An authority on topics ranging from user generation of content, the
attention economy, the 'wisdom of the masses', content syndication,
business and revenue models for content producers, copyright issues in
the internet economy and what mass media becoming personal media
actually means for all concerned. Gerd is the co-author of the oft-quoted must-read for music industry professionals bestseller The Future of Music published in 2005, as well as the author of Music 2.0 published
in January 2008. Canvas8
recently spoke to Media Thought Leader Gerd Leonhard about the music
bookmark where access replaces ownership, industry-regulated music
streaming licences, the long-term viability of Spotify and a recent
report suggesting a decline in teens’ illegal filesharing. Click here to read the full interview.
David Bausola - As one of the leading specialists in collaborative social media David is deeply passionate about audience engagement. A
veteran of first-to-market communication inventions he is the
co-founder of Ag8 - an independent studio developing currency for
content makers, media platforms and brands.
Ag8’s main product is Purefold - an open media franchise designed for RSA Films, the commercial arm of film directors Ridley and Tony Scott. David is no stranger to digital communications. He was the pitch strategist for Riot and an integral part of the team that won the global digital account for Adidas. Whilst at Imagination he was the creator of the social media sitcom, ‘Where are the Joneses?’ for Ford Motor Company. And prior to that David managed and delivered the multi-award winning, online user-generated, video documentary website ‘four docs’ for Channel4.
About Long Story Bit by Bit - Liberia Retold by Tim Hetherington
Tim Hetherington’s exploration of Liberia between 2003 and 2007 brings an extraordinary range of characters to life: warlords and presidents, environmental activists and traditional hunters, political hustlers and democratic visionaries. During the time he spent in the country, Hetherington became fascinated with the dynamics of power, from the raw power wielded by the young men of rebel groups, to the corrupt power of the transitional government, to the possibilities of a democratically elected president.
Free sign-up here
Keynote Speaker, Think-Tank Leader, Futurist, Author & Strategist, Idea Curator, some say Iconoclast | Heretic, CEO TheFuturesAgency, Visiting Prof FDC Brazil, Green Futurist
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