MediaFuturist

Interview & Podcast on Telcos/ISPs and Content 2.0 (prior to speaking at the Emerging Communications Conference next week)

Media Futurist on Telcos/ISPs and Content 2.0 - Emerging Communications Blog.

A week last Monday Lee Dryburgh, Founder of the eComm Conference interviewed me via Skype. You can download it as a 96kbps MP3 via the event's blog, above (24.1 meg, 37 minutes). Additionally the full transcript is there as well. I am speaking at this conf on WED March 3, 4.30 pm, and will be posting my presentation shortly afterwards -stay tuned.

The Future of Content & Telecoms: Flat Rate Content Bundles and Social Media - the Next Big Thing?

Gerd Leonhard, Media Futurist, MediaFuturist.com

Date: Wednesday, March 4  Time: 4:30 - 4:50 PM Location: Salon E

Imagine a world where unfiltered and limitless access to content is bundled directly into your access to the networks. A world where 'your cloud' holds all kinds of content, your social network connections, your community, and your context (i.e. meta-content), your meta-data and your interaction-trails, and where access to all of this is feels-like-free, legal, always-on and fully mobile, on any and all platforms. This is the future we are heading into, and telecoms, content-owners and brands / advertisers must forge entirely new partnerships.  We are starting to see content creators and rights-owners aborting their long-standing quests for total control, and instead looking to build their audiences and share revenues. So where is this trend going to take us, what do we need to do in order to turn content (music, video, TV, news, games, books...) into a new and truly growing business that is really web-native, where are the big opportunities for telecoms, operators, social networks and rights-holders, and what will the new business models look like? In this context, Gerd will also address topics such as the flat rate for digital music, ISP/Operator + Content bundling examples in Europe and Asia, copyright 2.0 and the future of content commerce, the shift from control-economy to attention &  trust economy, the latest developments in next generation advertising, and the growing economic power of those 'new generatives' (> Kevin Kelly).

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• Compensation Not Control Music 2.0 Gerd Leonhard Midem Net 2009.Key (slideshare.net)
• Should software face the flat-rate music future? (Gerd quoted in CNET News) (mediafuturist.com)
• ISPs, Licesing and Compensation (coolfer.com)
• Some of the media coverage from MIDEM 2009 (the ongoing music & ISPs, filesharing & flat rate debate) (mediafuturist.com)

Compensation not Control - The Future of Music: video & audio versions of my presentation at MidemNet 2009 (*one of my best ;)

Finally, here is the video and audio version of my presentation at MidemNet 2009, in Cannes France. I put a ton of work into this presentation and, well, honestly... I think it's one of the best I have ever done on this topic.  Hope you enjoy it - and please comment, below, and / or spread the word!  Thanks to the Midem organization for providing the DVD with this video.

The topics: why the music industry needs to license the Internet just like it has licensed Radio (i.e. with a collective license), why criminalizing the users & fans will not work - and why those efforts should be re-directed to the creation of a new 'Music 2.0' ecosystem that actually produces growing revenues, where those new revenues will come from, and how the music flat rate - aka music like water - would work. See my previous blog post for more details and the PDF of this presentation. The MidemNet blog is here. My free book, Music 2.0, is here, btw;)

Youtube versions here.  MP3 file download: Compensation not Control Futurist Gerd Leonhard MP3

Audio via Soundcloud, below  

Compensation not Control Futurist Gerd Leonhard at MidemNet 2009 by gleonhard

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• Compensation not Control: Music 2.0 (my presentation at the MidemNet event in Cannes) (mediafuturist.com)
• Time for action: the music industry needs the same CHANGE that Obama brings to America (MIDEM 09 thoughts from 'the Utopian') (mediafuturist.com)

Audio Podcast version of my TIME talk in Instanbul now available (Future of Media)

My future of Media & Content presentation from the TIME 2008 event in Istanbul is now available (see the updated original blog post, here); streaming or MP3 downloads. Enjoy!

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• The Future Of Media And Content Gerd Leonhard at TIME 08 Istanbul
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• Social Media Futures: Engage or be Tivo'ed (Future of Advertising & Marketing)

Cool tool that turns blog posts into podcasts (Blogbard)

Just found this below - the robotic voice is a bit weird but hey... it's a fit ;)

I think you can even use this link to download my blog posts to iTunes

Marketing Pop Culture: PODCAST: Gerd Leonhard on why attention--not content--is king

A 2006 podcast interview with me: Marketing Pop Culture: PODCAST: Gerd Leonhard on why attention--not content--is king.

"With all of the ongoing news about it, it’s clear that the music business will require a fundamental paradigm shift in order to better sync with the realities of the digital age. “The Future of Music,” written in 2005, suggests a possible path to take and, we now see, one that the industry and intellectual property laws have started to explore. Listen as Gerd talks about why he believes that the path to profitability for the industry lies in thinking of music as a service, rather than individual pieces of content.

Other key points raised during our discussion:
* Content isn’t king
* Real currency is your ability to get attention
* His advice to artists and brand managers alike on how to effectively leverage music under this new paradigm.

Gerd Leonhard Podcast on Music2.0 ... Web2.0... Media2.0

What in the world IS Music2.0 - I may have some answers for you :)

Download gerd_leonhard_podcast_on_music_2.0.mp3

Podcast Search: Gerd Leonhard

A good way of finding my podcasts
Podcast Search.

The latest Gerd Leonhard Podcast: THE END OF DRM is near

Approx. 20 MB, 22 Mins, enjoy.  Subscribe and get the archives here.
                             Download gerd_leonhard_podcast__the_end_of_drm_2006128.mp3

And search Yahoo Podcasts for more episodes... Enjoy!

            

             

               

Thursday, December 7, 2006

             

            

         

GerdRadio.com: my latest podcast is now live: Copyright versus Usage Right

            

             

               

Copyright versus Usage Right

             

            

         

         

 

                                    

               

In this podcast - my return after a few quiet months (very sorry about that!!) - I am addressing the debate over the usefulness of copyright, and talk about why copyright is becoming a de facto USAGE RIGHT. My bottom line: we’d be much better off collecting a percentage of all revenues that stem from our music being used, wherever and whenever that will be, than crying about people that don’t pay for ‘their copies’!
Subscribe with RSS and Itunes

             

Podcast Download: Canadian Music Week 2006 Panel: BREAKING THE NEXT BIG THING: REACHING CONSUMERS IN NEW WAYS

Please note: access to my presentations remains free but in return please  sign up for my newsletter. (I will email you once every 4-6 weeks with relevant news, and your email address will stay strictly confidential, of course). Also: visit out my new MediaFuturist site.

Download canadian_music_week_3_4_06_1_45_pm.mp3

This panel was recorded by Jeff Price  of spinART Records / TuneCore .  Thanks for sharing this with us, Jeff!    Note:  This file is approx 28 MB (MP3)

BREAKING THE NEXT BIG THING: REACHING CONSUMERS IN NEW WAYS
That digital will be the music distribution channel of choice in the future is virtually guaranteed, but exactly what are the business models for all involved? What are the fresh new innovative ways for breaking artists in cyberspace? With the primary marketing channel being the Internet how will labels utilize the latest digital products, formats, online and mobile technologies and legal peer-to-peer networks to implement marketing programs for their artists. Is traditional offline marketing, and lifestyle marketing, touring and radio promotion still as important in this new environment?

Featured Speaker: Gerd Leonhard, Author, The Future Of Music, Zurich, Switzerland

A native of Bonn, Germany, and now residing in Switzerland, Gerd has spent over twenty years in new technology and entertainment, both in the US as well as Europe. Gerd pioneered the .com boom years as founder of LicenseMusic.com revolutionizing the process of music licensing and introducing E-commerce into B2B processes for labels and publishers. In 2005 Gerd authored the critically acclaimed book "The Future Of Music" and now lectures at leading events worldwide.

Moderator: Jason Fiber, President, WMG eLabels, Cordless Recordings, New York, NY

Panelists:
Brad Barrish, Director, Music Programming, Network Live, Beverly Hills, CA
Dave Jaworski, CEO. PassAlong Networks, Franklin, TN
Mark Findlay, Head of Music, GCAP Media Group, London
Greg Jarvis, Spectralite Music, London
Jeff Price, General Manager, SpinART Records/TuneCore, Staten Island, NY