If you are in Sao Paulo Nov 5, please be sure to join me for this event. The video below outlines some of the topics I am planning to talk about. See you there!
Entries categorized "News"
October 26, 2012
October 19, 2012
To my Brazilian friends and tweeps: please join me for this great event at the Museum of Sound in Sao Paulo, November 5 2012: from Ego to Eco
BIG ANNOUNCEMENT to my Brazilian friends and tweeps: please join Gerd on November 5 2012 for this very promising event at the Museum of Sound in Sao Paulo, organized by Gilson Schwartz and Joe Tripician in Sao Paulo
Do Ego ao Eco ao Ícone. Rumo ao futuro sustentável pela economia criativa com Gerd Leonhard Dia 5 de novembro das 9h às 12 horas ao Museu da Imagem e Som, São Paulo. Participação de Davi Nakano (POLI-USP) e Gilson Schwartz (ECA-USP). Qual a relação entre economia verde, inovação tecnológica e novas mídias.
Data: Dia 5 de novembro das 9h às 12 horas
Local: Museu da Imagem e Som - Avenida Europa, 158, Jardim Europa, São Paulo - SP, Brasil
Informações: [email protected]
http://gamesforchange.org.br/gerd-leonhard-no-brasil/
Register here (150 Reals)
Find out more about Gerd's Ego to Eco meme
Also speaking with me are:
Davi Nakano: Professor Doutor da Escola Politécnica-USP
Revisor do International Journal of Production Economics
Especialista em Economia Criativa e Gestão do Conhecimento.
Gilson Schwartz: Programa de Pós-Graduação em Meios e Processos Audiovisuais (PPGMPA-USP)
Programa Interdisciplinar de Pós-Graduação Humanidades, Direitos e Outras Legitimidades (FFLCH-USP) Grupo de Pesquisa Cidade do Conhecimento.
September 25, 2012
June 19, 2012
Please check out my 3 Tumblr blogs: The Future of Business & Communications, GerdFuturist, GreenFuturist
You may have noticed that I caught the Tumblr bug about 18 months ago and that I have been busy curating my findings - as opposed to actually writing longer stories, myself, as I used to do on this blog - on 3 new blogs. Most of the posts on this blogs are a direct by-product on what I actually read and digest via the fabulous Instapaper and Read-It-Later apps, published directly to Tumblr via some nifty APIs:)
Some of these blogs are quite popular already; please take a look and follow me there as well if you like:
- The Future of Business and Communications (the name says it all - currently 7689 followers)
- Green Futurist (all my posts on Green Futures, energy, climate change, sustainability etc, currently 4685 followers)
- GerdFuturist.com: my latest addition (only approx. 150 followers so far); this site will become my new hub for pretty much everything that I want to share online, regardless of topics
Please take a look and let me know how you like them; all 3 are mobile-optimized via Tumblr, as well, btw.
May 17, 2012
My Futurist Mobile Apps have been completely updated - take a look!
I finally got around to updating my futurist app (iOS and android) as well as adding a new html5 web app (shortcut is http://www.gerdfuturist.com ) all provided by my friends over at MobileRoadie.com
To get the app just click on the link below, and please let me know how you like the new design, and spread the word if you think it's cool. I will publish some exclusive content on here, weekly so stay tuned.
Get my free iPhone & Android apps http://mobileroadie.com/apps/Futurist
December 06, 2011
How to Capitalise On 21st Century Content Economics…
Here is my short letter via the Terrapinn blog announcing my opening keynote speech at the World eReading Summit in London, May 15/16, 2012.
"I am a longtime commentator on how the digital, mobile and social-media revolution has left Publishers reeling and in a state of total change or even disruption. This is a call to action to transform your business to embrace and conquer the digital age. Failure to do so will mean inevitable friction, market confusion and possibly a dysfunctional content ecosystem, when on the other hand you could stand to profit from long term revenue generating opportunities.
It is often said that where attention flows money follows (*Kevin Kelly kk.org), but the question is how, where and when to convert them. Today, digital natives are viewers, users, followers, friends, co-creators, co-producers or crowd-sourced collaborators, all-in-one. Going forward, data is becoming the new oil, and understanding, analysing, predicting and staying ahead of your ‘connected consumers’ is quickly becoming a MUST for your business in 2012 and beyond!
So far, technological content protection measures have not been successful. Instead, future ‘protection’ will need to come from the business models and from social cohesion. Delivering tangible value and inventing new free, freemium, feels-like-free models will be crucially important. Just look at Skype, Spotify, Amazon and the undisputed master of ‘free’ – Google. You need to asses the role ‘free’ will play in your business. How will you monetize your content and which new and innovative revenue generating concepts will transform the commercial prospects of your business? Yes, methods of monetizing content are fragmented, but also much more powerful, immediate and liquid than ever. This industry, this transitional period and the World e-Reading Congress 2012 are all key opportunities to harness your digital footprint and develop strategies that will pay dividends in solid revenue. I look forward to meeting you all at the World e-Reading Congress next May.”
Gerd Leonhard, CEO, The Futures Agency – Opening Keynote Speaker 2012.
November 04, 2011
The Futures Agency is hiring: Content Curator wanted (freelance)
UPDATE: the role has been filled - tba shortly!
My company, The Futures Agency, is hiring a talented and creative Content Curator. This position is virtual i.e. not in our office, so you can be based anywhere. Start date is January 10, 2012.
The Futures Agency and its 25 partners helps companies, organizations and individuals to better understand - and then, act upon - the challenges and opportunities facing us in the next 2-5 years. We aim to develop and make tangible the most important foresights, and work with our clients to imagine and create their preferred futures. We are structured as a virtual organization with global reach, and offer a variety of unique and customized services to our clients, worldwide, such as think-tanks and seminars, keynote speeches and provocations.
To enhance our online presence and to better contribute to the conversations via our many social media platforms we are looking for a part-time, freelance digital media expert to serve as content curator for our various online channels such as our blog, our various Twitter channels, Youtube, Tumblr, Facebook and Slideshare.
Your role:
- Research, identify and evaluate suitable sources (including those run by TFA's partners)
- Publish the best and most relevant content (i.e. realizations, stories, bottom-lines and other valuable nuggets) via our various online / social media channels, as well as on our mobile apps
- Occasionally write summaries of posts and essays submitted by our team members
- Develop and implements strategies to build TFA's relationships and visibility online
- Follow new media developments and introduce new tools to enhance TFA's global reach
Your skills
- Deep interest and some experience in discovering future trends and delivering foresights, specifically in digital media, content and communications as well as in the topics listed below
- Excellent understanding of social media and online publishing platforms
- Ability to work fast and curate a large number of incoming content on many different topics (including video)
- Excellent command of the English language (you don't have to be a native speaker but flawless English is required)
- You must be able to work independently i.e. remotely with our CEO (Gerd Leonhard) and the team in Switzerland as well as with our partners, globally, and in various time-zones
Some of our topics
- The Future of Business
- Media / Content
- Social Media, Social Networking & Social Commerce
- eCommerce and Retailing
- Telecoms & Wireless
- Advertising, Marketing & Branding
- Public Relations & Communications
- Copyright and IPR
- Recorded Music & Music Publishing
- Radio, TV & Broadcasting
- Online Gaming & Virtual Worlds
- Film / TV / Video
- Print / News / Journalism
- Education & Training
- Cultural Policy
- Travel & Tourism, Future of Conferences & Conventions
- Banking and Financial Services
We offer an exiting, open and highly interesting work environment with a high potential for learning, self-realization and growth and are open to candidates from any and all global regions. This position is being offered on a flexible free-lance basis at an estimated 10-12 hours per week. You will be working from your own (home) office and bill us by the end of the month.
Please send your Resumé/CV and a brief summary of our qualifications for this position to [email protected]
October 24, 2011
Announcing my new Kindle book "The Future of Content"
Today is a very big day for me. My new Kindle book "The Future of Content" just went online at Amazon, and is already gaining a lot of traction. You can view a very short video greeting about the book on my GerdTube channel (Youtube:)
Of course I would be very happy if you would consider buying the book for yourself (only $3.90, Kindle-only) but beyond that it would be really great if you could help me spread the word via rating and / or 'liking' the book on the Amazon.com page, tweeting about it or just forwarding this mail to some friends that may be interested.
As you probably know, I have published my last 3 books as free pdfs (which are quite popular) but really wanted to try something new with this book; after all reading on the Kindle is a much better experience than reading a PDF, and thus is, to quote Kevin Kelly, one of those "New Generatives" :)
"The future of content" will also be available in dead-tree-versions aka print, via my Lulu store, soon - please stay tuned. Happy reading!
Gerd Leonhard
(Media Futurist and CEO of The Futures Agency),
Basel / Switzerland
http://twitter.com/#!/gleonhard
My public Amazon / Kindle profile
(sharing all my book highlights there)
Update October 25 2011: this nice review may be helpful:
Increases brain power for content creators, October 25, 2011This review is from: The Future of Content (Kindle Edition)
"I challenge you to expand your brain and read this book. What Gerd Leonhard is always doing is informing the global brain (or the collective brain) in ways that help us all get where we're trying to go. He builds the buildings in front of us.
This collection points toward several compelling answers for content creators. As a writer who is already swimming in the changing currents of "content," I found it intensely informative. Leonhard shores up my courage to continue embracing a digital world without DRM, and ebook prices "for the masses." He makes the all-important concept of curation crystal clear. If you are providing any kind of content in print or on the web, it's relevant. If you want to stay on the front edge of content creation and publishing, it's basic. I'm making this book mandatory reading for my epublishing circles"
Amazon Kindle German Store
Amazon Kindle French Store
Amazon Kindle UK Store
ABOUT "THE FUTURE OF CONTENT"
Futurist Gerd Leonhard has been writing about the future of content i.e. music, film, TV, books, newspapers, games etc, since 1998. He has published 4 books on this topic, 2 of them on music (The Future of Music, with David Kusek, and Music 2.0). For the past 10 years Leonhard has been deeply involved with many clients in various sectors of the content industry, in something like 17 countries, and it’s been a great experience, he says. “I have learned a lot, I have listened a lot, I have talked even more (most likely:) and I think I have grown to really understand the issues that face the content industries - and the creators, themselves - in the switch from physical to digital media.”
This Kindle book is a highly curated collection of the most important essays and blog posts Leonhard has written on this topic, and even though some of it was written as far back as 2007 - “I believe it still holds water years later. I have tried to only include the pieces that have real teeth. Please note that the original date of each piece is shown here in order to allow for contextual orientation.” Leonhard’s intent to publish this via the amazing Amazon Kindle platform, exclusively, and at a very low price, is to make these ideas and concepts as widely available as possible while still trying to be an example of what digital, paperless distribution can look like, going forward.
August 20, 2011
July 28, 2011
Check out my Future of Business blog on Tumblr
I started using Tumblr a year ago, and because of its easy use of viral tools and instant-post options via Instapaper etc I have build a pretty good following there, already. I usually post interesting snippets I find via Twitter, Flipboard or my 1000+ RSS feeds (no, I don't actually read all of them), and only the most crucial ones are presented. In other words, this is not a river but a drip-feed:) Check it out at Futureof.biz , on any mobile devices try the new Conduit-powered mobile app.
March 15, 2011
New PEW report: the state of media. Read this. Now.
Here. Poynter.org has some good comments. Futureof.biz source. Stateofthemedia.org
Advertising bounces back - but not for print - and online leads along with LocalTV (US)
Radical move of audiences to the Internet: chew on this.
November 29, 2010
Cool video trailer announcing my speaking gig in Doha / Qatar, December 6, 2010
Nice to see this kind of creativity from an event organizer. Way to go, ICTQatar! Meet me there if you're close-by or spread the word. Thanks.
"The Future of the Content and Media Industries: New Business Models and Opportunities. ICTQATAR's Connected Speaker Series continues on Monday, December 6, with renowned Media Futurist Gerd Leonhard. Every content and media industry - film, TV, radio, gaming, software, music, publishing and news- has been severely impacted by the explosive growth of the Internet and the empowerment of the hyper-connected consumer. Facebook is now the biggest broadcaster in the world, the full convergence of TV and Internet is here, telecoms are entering into the media fray, advertisers are switching their budgets to digital media in hordes and "free" or "freemium" content seems to be irreversible. What is the future for the content and media industries? Where will new revenues come from and who will pay for what? Who will be the winners and the losers in the new digital realm? Gerd Leonhard, described by the Wall Street Journal as "one of the leading media futurists in the world," will take on these questions and more as part of ictQATAR's Connected Speakers Series on Monday December 6, 2010 at Ritz Carlton Hotel, Doha, Qatar from 6 -8 p.m."
Register today at: http://connectedspeakers.eventbrite.com !
October 20, 2010
Announcing my new company: The Futures Agency (TFA)
Today I am delighted to officially announce my new company, The Futures Agency (TFA). TFA is based in Basel, Switzerland and is currently comprised of 15 amazing people i.e. Associates that are working with me on an independent basis; additional team members will be announced shortly. Think of us as a 'band' of futurists and foresight-experts, visionaries, advsiors and idea-curators ...and you'll get the idea.
I will serve as CEO and plan to grow this company into one of the most amazing agencies on the planet, employing these 5 key principles:
- Knowledge grows when shared (therefore we share everything)
- Proudly find elsewhere (PFE)
- Do what you do best and link to the rest (Jeff Jarvis)
- Spend less time being important and more time being relevant
- The leaders of the future are connectors - not just directors
(If you need more of my favorite memes please go here)
I am extremely pleased to have been able to gather some of the sharpest minds and greatest people, anywhere, including:
- Glen Hiemstra (Futurist.com) Seattle, USA
- Neil Perkin (Digital Strategist and Social Technologist), London
- Jonathan MacDonald (Marketing / Social Media Strategist and Consultant), London
- Alan Moore (Community, Branding & Marketing Strategist), London
- Mike Masnick (Techdirt Founder and Content Strategist), San Francisco
- Jack Myers (Media Economist and Futurist), New York
- Rudy de Waele (Mobile Guru and Strategist), Barcelona
- Clive Rich (Digital Media Law Expert, Strategist), London
- Didier Marlier (Leadership and Change Expert, Coach, Professor at FDC Brazil), Geneva, Switzerland
- Lars Cosh-Ishii (Japan Expert, Mobile Guru), Tokyo, Japan
- Kei Shimada (Mobile Expert, Founder & CEO Infinita, Japan)
- Ross Dawson (Futurist), Sydney, Australia
- Brian Newman (Film Futurist), New York
- David Smith (Futurist at TheGFF, London)
- Mikael Jensen (Digital Media Strategist, formerly at TDC Play, Copenhagen, Denmark)
This amazing team of powerful individuals and collaborators is supported by Project Manager Gabi Ruttloff, in Zürich, and (Multimedia) Journalist, (Social) Scientist, Researcher & Creative Dr. Martin Strickman, in Cologne, Germany.
The purpose of TFA is to provide our clients with a lot more firepower and emotional intelligence when answering this key question: What does the future bring, and how do we prepare for it...?
Or, to put it more proactively (for those inclined to that sort of thing;): Which future do we really want to create?
TFA offers seminars, workshops, think-tanks and advisory sessions ranging from 3-5 hours to 3 days, with anywhere from 2 to 10 people, worldwide. Some of our thinktanks may use a format called the Disruption Experience which I have been finetuning together with my good friend and world-renowned leadership expert Didier Marlier, who lives in Switzerland as well. Other thinktanks may use our "FuturesExperience" format, and additional formats will be announced soon. As an example, a few weeks ago TFA undertook a really amazing mission for a one of the largest mobile operators and telcos in Africa; 3 days of serious future-thinking and plotting with the executive team. Hopefully I can share some of those stories with you in the future.
Some of us were already tweeting together at Futurefeed, but in addition we will now bundle all efforts as follows: Twitter (@futuresagency), the blog (RSS feed), Youtube and Slideshare.
May 31, 2010
Announcing my appointment as Visiting Professor at the Fundaco Dom Cabral (Brazil), one of the world's leading business schools
I am delighted and honored to have been officially appointed as 'Visiting Professor' at the prestigious Fundacao Dom Cabral (FDC) in Brazil (based in Sao Paulo and Belo Horizonte). FDC is ranked number 6 on the list of global business schools and executive education providers (see below), and collaborates globally with Kellogs and Insead. Download
the FT Rankings of global B-Schools (5 MB PDF)
I will be teaching, presenting, giving talks and delivering speeches in Brazil on a regular basis, both for FDC's many executive training programs, and events, as well as for their own staff and internal training. Some of my previous work for FDC can be found here: The Future of Business (slide-show) and Shifting to the Open Network Economy (slide-show).
Related work in Brazil includes my appearance on the RodaViva TV Show, my collaboration with the NBS agency (Future of Communications event in Feb 2010), and my work with Feira Musica Brazil (Future of Music - Music 2.0 in Brazil).
At this point I also want to thank some of the key 2 people that have egged me on to do more work on Brazil: leadership guru, innovation expert and fellow FDC professor Didier Marlier and music business entrepreneur and iMusica founder Felippe Llerena - thanks to both of you for bringing me to Brazil! Going forward, you can track my travel dates and plans (incl. most of the Brazil trips) via Dopplr, or via my Twitter stream; my next trip is June 21-26. When teaching at FDC in Sao Paulo or Belo Horizonte I may also be available for think-tanks and various speaking engagements in Brazil - just ping me if you are interested.
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=f5b4f361-7d15-4c94-a06c-3bb23b06bad4)
April 16, 2010
More exclusive content for my iPhone & Android apps - get the app asap.
If you have not tried my free mobile "Media Futurist" applications yet (yes, iPhone and Android) really should give it a try. I am in the process of preparing some very unique content for my apps (videos, audio, images etc) that you will ONLY get on these apps. The new MobileRoadie app version is coming, soon, and I will have some cool stuff for you, when it does!
Nope, not to worry - I still won't make you pay. Money, that is.
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=2b12dd63-19dd-4ca3-8483-4f139e1f4151)
Gerd Leonhard
Keynote Speaker, Think-Tank Leader, Futurist, Author & Strategist, Idea Curator, some say Iconoclast | Heretic, CEO TheFuturesAgency, Visiting Prof FDC Brazil, Green Futurist
Recent Comments