MediaFuturist

A conversation with fellow Futurist Anton Musgrave (audio)

Anton Musgrave is a fellow futurist from South Africa and co-founder of Future World, and a great chap to talk to. This conversation is about what futurists do and what we don't do:)  Check it out.  

 

Anton Musgrave and Gerd Leonhard Futurists 

 

 

 

Facebook knows what we SAY but Google knows what we THINK - where does this leave us?

Think about it for a minute: Google knows our deepest secrets because we search with INTENTION - and in realtime, and often even in real-place (i.e. when using mobile devices) - for the things that matter to us - whether it is an upcoming trip or a disease that we are suffering from, or vexing problem we may have.  Google knows all that stuff, and keeps it in their records (unless we take steps to delete it all... allegedly).  Facebook, on the other hand, just knows what we SAY, what we share, what we purport to LIKE. That's also quite deep but... there is a big difference.  Your thoughs?  Browse my Privacy to Publicy links to read more

New Flickr slideshow on the future of media, television, broadcasting (Futurist Speaker Gerd Leonhard)

I just love those Flickr slideshows :)

Video of my talk at Repretel Costa Rica: the future of television, media, radio and broadcasting

Audio-only version is now available on my mobile app (the entire 2 hours); excerpt below. Enjoy:)))

Gerd Leonhard Talk at Repretel Costa Rica

 

Exclusive audio-version of my talk on the future of TV and Media (Repretel Costa Rica July 2012)

is now available on my mobile app (the entire 2 hours); excerpt below. Enjoy:)))

 

Gerd Leonhard Talk at Repretel Costa Rica

 

Short audio-podcast on the proposed public digital music license for Switzerland (Musik Flatrate) - in German:)

Here is a quick 6 minute audio track that summarizes the proposal (in GERMAN).  You can read more about this whole 'movement' here (if you speak German). 

Hier ein kurzes Intro zum Thema Musikflatrate Schweiz, und zum Event am 28. November in Zürich. NICHT VERSÄUMEN!!! Mehr Details hier.

 

Gerd Leonhard Intro zur MusikFlatRate Veranstaltung ZRH Nov 28

ZUM EVENT:
18.40:
Präsentation: Eine neue Internet Musiklizenz und die Musik-Flatrate: was, wie, wer und warum?
Gerd Leonhard, Autor, Musiker, Futurist und CEO TheFuturesAgency (Basel)

19.00:
Stellungsnahmen zum Thema:
Tim Renner / MotorMusic Berlin,
Poto Wegener / Swissperform.
Hartwig Thomas - Digitale Allmend
Christoph Trummer - Musikschaffender
Wolfgang Schögl – SofaSurfer
Fabian Niggemeier - SUISA
Michael Gregr - Piratenpartei
Michel Rudin - Konsumentenforum

20.00:
Öffentliche Diskussion und Debatte

Moderation:
Philipp Schnyder von Wartensee, Festivalleiter m4music beim Migros-Kulturprozent


Diskutiert wird auf dieser Facebook Page: MusikFlatRateSchweiz
Twitter Hashtag #musikzukunft
Vorschlag zum Thema Musik Flatrate, Gerd Leonhard 1. Juni 2012
Musikflatrate vorschlag für die Schweiz
Das PDF mit dem Vorschlag

 

New Flickr Slideshow: from Ego to Eco - the Future of Business and Innovation

... adapted from my recent presentation at the 5th congress of innovation in Porto Alegre, Brazil....

New Flickr slideshow on the future of digital music and the need for a public music license

... take a look and let me know how you like it:)

Microsoft's XBox Music: A new tune? Nah.

Microsoft's XBox Music: A new tune - latimes.com

http://www.latimes.com/news/opinion/editorials/la-ed-music-microsoft-xbox-spotify-20121025,0,5154220.story

This week Microsoft is set to release an operating system for computers, tablets and smartphones that will put a vast amount of music at users’ fingertips, free of charge — with the music industry’s blessing. XBox Music, a service integrated into Windows 8, is just the latest in a series of music-related initiatives by the software giant, and its record hasn’t been good (seen any Zune music players lately?). Nevertheless, XBox Music could be a turning point in the music industry’s fitful adaptation to the broadband era.The new, advertiser-supported service will let users play songs on demand from an online jukebox, create customized webcasts based on the music of their favorite artists and buy MP3s from an online store stocked with an enormous selection of tracks — in short, a combination of Spotify, Pandora and Apple’s iTunes. For $10 a month, users will be allowed to play an unlimited number of tracks without commercials, as well as access the service on a mobile phone running Windows Phone 8, a new operating system set for release soon. XBox Music is already available on XBox game consoles for a fee, and is expected to be available next year for computers and smartphones that don’t run Windows 8.The features aren’t novel; what’s different is the degree of integration. Analysts expect tens of millions of people to buy devices with the new version of Windows in the coming months, and every one of them will be able to stream music on demand for free shortly after they hit the power button for the first time"

Gerd comments: I don't understand why good ideas like this don't actually take that final step ie making it 'feel like free' so that it becomes such a strong added value for Microsoft that the resulting overall stickiness and brand uptick would more than pay for the basic music service. Once again, a good direction but ultimately ... They ain't got the balls. IMHO.

Videos: http://www.gerdtube.com 
More links;) http://about.me/mediafuturist 
Free iOS and android apps: http://gerd.fm/mobilegerd

JWT's Things to Watch: Music Edition (October 2011 slideshow): Must-read!

From 2011 but totally current stuff - must-read and think!!!

Things to Watch: Music Edition (October 2011) from JWTIntelligence

Airbnb, Coursera, and Uber: The Rise of the Disruption Economy - Businessweek

Airbnb, Coursera, and Uber: The Rise of the Disruption Economy - Businessweek

http://mobile.businessweek.com/articles/2012-10-25/airbnb-coursera-and-uber-the-rise-of-the-disruption-economy

Airbnb is in a similar position with the hotel industry: The application of social features—which allow owners of apartments, houses, trailers, and even treehouses to easily find and connect with potential short-term renters—has changed the balance of power to the point where someone with a spare room has the ability to create a peer-powered business with virtually no overhead. That’s clearly a threat to the hotel business, which is using whatever political and regulatory connections it can to put limits on the company, even as its grows larger: Airbnb is rumored to be talking with Facebook investor Peter Thiel about a funding round that would value it at $2 billion.Disruption everywhere ;) 

More links;) http://about.me/mediafuturist 
Free iOS and android apps: http://gerd.fm/mobilegerd

From Ego to Eco: a short video introduction to the event in Sao Paulo Nov 5 2012

If you are in Sao Paulo Nov 5, please be sure to join me for this event. The video below outlines some of the topics I am planning to talk about. See you there!

 

New video: Rebooting Media: my presentation at the Belfast Media Festival 2012

This is a very nicely recorded video (thanks to the BBC NI and their fabulous studio in Belfast) and I cover a lot of ground as far as the future of media is concerned; one of my best talks on this topic, to date, imho:)  Enjoy and share!

You can download the PDF with most of the slides here , or just browse my Slideshare channel. In this talk I cover most of the key topics such as 'the people formerly known as consumers', the shift from ownership to access, advertising becoming content, independence replaced by Interdependence, the end of attention monopolies, the social OS aka SoLoMo.   

Special thanks to the BBC NI for making a great video and sharing it with me and everyone else.  Also special thanks to Tiffany Shlain and her great work - be sure to watch 'Connected the Movie' asap!!

 

BMF2012: Rebooting Media: From Ego to Eco (Futurist Keynote Speaker Gerd Leonhard) from Gerd Leonhard

Must-read: Mobile Web Presentation by Mary Meeker (KPCB) D10 conference

Chew on this. Now.

 

Global web vs Mob Web from Sumit Roy

On tour in Brazil October 30 to November 12: Porto Alegre, Rio, Sao Paulo

I will be spending 2 weeks in Brazil, doing 5 speaking gigs, some workshops and many other meetings and get-togethers - really look forward to this!

Meet me in Porto Alegre BRAZIL at the Congress of Innovation Oct 30 / 31, or in Rio Nov 1-4, or Sao Paulo Nov 5-12:))  Some Context is here (Zerohora Newspaper).  Don't miss this event on Nov 5 at the Museum of Sound in Sao Paulo; and if you are into advertising and marketing join me for the APG's annual convention in Sao Paulo on Nov 12 (see video below). Ping me if you want to meet up!

*** You can download some of my essays in Portuguese as well as some recent press coverage here  (public dropbox folder) ****

From Zerohora: (english-kinda translation by Google here)

"Em uma sociedade cada vez mais conectada pela internet, ganham força a colaboração e a troca de ideias como motores da inovação. Soluções adotadas até recentemente já não se aplicam mais. Quem alerta para essa mudança são dois estudiosos das transformações que a tecnologia vem impondo: o norte-americano Steven Johnson, professor da Universidade de Nova York e autor do best seller De onde vêm as boas ideias — a história natural da inovação, e o alemão Gerd Leonhard, fundador do instituto Green Futurist, também autor de obras como The Future Of Content, entre outras.

A dupla de pensadores do futuro estará participando do 5º Congresso Internacional de Inovação, promovido pela Fiergs, nos próximos dias 30 e 31, em Porto Alegre (informações e inscrições no site www.fiergs.org.br/inovacao2012 ). Johnson e Leonhard anteciparam algumas das ideias que discutirão no evento em entrevistas concedidas por e-mail a Zero Hora. Confira os principais trechos.

Gerd Leonhard — Fundador do instituto Green Futurist

ZH – Como o uso cada vez maior das redes sociais está mudando a forma como as pessoas interagem entre si e se relacionam com as empresas, enquanto consumidores?

Gerd Leonhard – Estamos nos tornando uma sociedade conectada. Em alguns casos, tanto “compartilhamento” e transparência poderá acabar com nossa privacidade, mas, de uma maneira geral, esta nova era traz mais benefícios. Consequências claras disso são um aumento radical do poder dos consumidores, maior transparência política e declínio da corrupção, marketing mais honesto e publicidade mais útil. Deveríamos, aliás, descartar o termo mídias sociais porque não se trata apenas de mídia, mas de algo que chamo de Social OS (sistema operacional social). Cada empresa ou governo deverá se tornar conectado, aberto, transparente e engajado. Caso contrário, iremos ignorá-los.

ZH – Alguns críticos dizem que a internet tornou disponível um grande volume de informação, mas o uso que se faz desse conhecimento é superficial. O senhor concorda?

Leonhard – Em 1971, Marshall McLuhan disse que a aldeia global não é “quieta e harmoniosa”, mas tem dose considerável de barulho e caos. Não é questão de overdose de informação, mas de filtro. É aí que os jornalistas entram: não basta só conteúdo, é preciso contexto. Não se trata só de volume, mas de dar relevância aos fatos.

ZH – A internet já transformou a indústria musical e agora está mudando o cinema, a TV e o mercado literário. As corporações ligadas a esses ramos, porém, parecem não estar faturando como antes. As empresas terão de se habituar a ganhar menos nesta nova realidade?

Leonhard – Na era dos monopólios, as empresas estavam habituadas a margens de lucro fantásticas porque os consumidores não tinham escolha. De agora em diante, os preços por unidade de conteúdo estão caindo, em alguns casos, até 90% – veja o Netflix (serviço de vídeos online) x DVDs. As boas notícias são que mais pessoas podem ser alcançadas por meios digitais, os custos de distribuição são menores e a publicidade está se tornando digital rapidamente – nos próximos três a cinco anos, veremos 50% dos orçamentos publicitários – globalmente, uns US$ 600 bilhões – migrarem para meios digitais, móveis e sociais. Há grandes oportunidades, mas nada será como era 10 anos atrás.

ZH – Atualmente, a Apple é considerada a mais criativa e valiosa empresa do mundo. Essa posição conseguirá ser mantida?

Leonhard – Sou fã da Apple, mas essa visão de mundo extremamente centrada e controlada que a empresa tem não se sustentará. Eles terão mais uns bons cinco anos – a genialidade de Steve Jobs continuará a impulsioná-los nesse período. Startups surgem em toda parte, e a próxima Apple deverá começar a aparecer já em 2013.

ZH – Há quem aposte que o próximo grande embate no setor de tecnologia será entre Google e Facebook. Quem vencerá essa briga?

Leonhard – Há espaço suficiente para cinco ou seis Googles e Facebooks, assim, como hoje existe espaço para DHL, Fedex e outras empresas de correspondência. À medida em que o mundo está se tornando hiperconectado, será mais importante quais problemas as grandes companhias poderão resolver do que quanto elas irão faturar no próximo trimestre.

 

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