Audio-only version is now available on my mobile app (the entire 2 hours); excerpt below. Enjoy:)))
Gerd Leonhard Talk at Repretel Costa Rica
Entries categorized "Piracy"
November 11, 2012
October 31, 2012
October 11, 2012
Join me November 28 2012 for an important public debate on the future of digital music in Switzerland, and the proposed music flat-rate (in German)
Cross-posted von Rote Fabrik Zürich
Vorstellung eines Modells einer öffentlichen digitalen Musiklizenz, Stellungsnahmen und Diskussion
Präsentiert vom Konzeptbüro Rote Fabrik gemeinsam mit Dock18 - Institut für Medienkulturen der Welt.
Unterstützt von Digitale Allmend
Der Eintritt zur Veranstaltung ist frei.
BITTE UNTER FOLGENDER ADRESSE ANMELDEN:
http://diemusikflatrate.eventbrite.com/
Die These:
Musik fliesst heute überall, jederzeit und auf allen Geräten, egal ob
wir einen Download oder einen sog. Stream wollen. Der Unterschied
zwischen Anhören und Besitzen ist bereits fast vollkommen verschwunden -
und genau das ist die Herausforderung für die gesamte Musikwirtschaft.
Wir brauchen dringend neue Geschäfts- und Kulturmodelle die diesem
unwiderlegbaren Trend Rechnung tragen.
Programm:
18.30:
Eröffnungsrede / Begrüssung
18.40:
Präsentation: Eine neue Internet Musiklizenz und die Musik-Flatrate: was, wie, wer und warum?
Gerd Leonhard, Autor, Musiker, Futurist und CEO TheFuturesAgency (Basel)
19.00:
Stellungsnahmen zum Thema:
Acht eingeladene Gäste, u.a. Tim Renner / MotorMusic Berlin, Poto Wegener / Swissperform.
Zusätzlich werden eingeladen: Vertreter der SUISA, IFPI, Musikschaffenden, Parteien, IGE.... etc.
Teilnehmer werden nach Zusage umgehend bekanntgegeben
20.00:
Öffentliche Diskussion und Debatte
Update: ein kurzes Video von Gerd
Resourcen zum Thema
Diskutiert wird auf dieser Facebook Page
Twitter Hashtag ab sofort:
#musikzukunft
Vorschlag zum Thema Musik Flatrate, Gerd Leonhard 1. Juni 2012
Das PDF mit dem Vorschlag
Replik der SUISA, IFPI, SwissPerform, Musikschaffende CH et al 'Untaugliche Schnapsdee' vom 6. Juli 2012
Gerd Leonhard's Antwort auf die Replik der SUISA IFPI et al
Tageswoche: Billag für Musik aus dem Netz
Musikmarkt Magazin Deutschland Bericht über die Schweizer Flatrate
Diskussion
September 04, 2012
PDFs and resources from today's webinar on The Future of Television (with Stowe Boyd)
In case you missed our webinar on SocialTV and the Future of Television, today (shame on you;): the video will go live in a few hours (assuming the recording actually worked) on my Youtube Webinars playlist.
And here are the slides we used (creative commons non-commercial, attribution licensed, as usual):
Gerd, Stowe as well as the reports we referenced (subject to different licenses): Ericsson: Getting Social on TV Google: The new multi-screen world, and Stowe's Social TV report.
UPDATE: Here is the video
Enjoy and share:))
September 03, 2012
For my readers in Brazil and Portugal: Conteúdo 2.0: a ‘proteção’ está no modelo de negócio
Thanks to Paula Neves and Flavio Gut
Gerd Leonhard: Conteúdo 2.0: ‘proteção’ está no modelo de negócio (Content 2.0: protection is in the business model) e não na tecnologia (pensamentos sobre o futuro da venda de conteúdo).
Abastecido pelas agitações na indústria da música e, finalmente, com a transformação muito rápida dos livros para o formato digital, há bastante debate em torno do fato das pessoas compartilharem habitualmente isto é, redistribuírem conteúdo digital sem que os usuários paguem por isso. Como se pode monetizar o conteúdo se a cópia é gratuita? Essa pergunta é uma questão chave em todos os sentidos, seja com a música, com livros digitais, noticiários, editoração, TV ou filmes.
Há o medo, claro, de que a partir do momento que um item digital foi comprado por uma pessoa, ele pode ser facilmente encaminhado para qualquer um se estiver num formato aberto, assim reduzindo significantemente a possibilidade de que outra pessoa pague dinheiro real por ele também (claro que o mesmo também é verídico para conteúdo digital supostamente trancado ou protegido – só demora um pouco mais). Não ter mais controle sobre a distribuição = não ter mais dinheiro. Certo?
Read more here
Check out my Kindle book 'The Future of Content'
August 23, 2012
Free webinar on September 4, 2012: Future of Television: Social, Mobile, Over-the-top...? (Stowe Boyd and Gerd Leonhard)
Please join me for this unique event (there is no charge except for your attention:)
The Future of
Television: Social, Mobile, Over-the-top? With Stowe Boyd and Gerd
Leonhard (The Futures Agency) on Sep 4, 2012 5:00 PM CEST
Social web strategist, speaker and blogger Stowe Boyd and
futurist, speaker & author Gerd Leonhard are delighted to present
this 60-minute, free webinar based on a white paper jointly developed by
Stowe Boyd and TheFuturesAgency entitled 'social TV and the second
screen'.
You can read more about here (and
download it via the link or directly, here )
"The overlap of social media and TV represents a huge opportunity
for those that truly understand and internalize, embrace and partake in
these changes, and that welcome this dawning networked, interdependent
and many-to-many society"
Stowe and Gerd will briefly present some select slides and updates
on the topic of the future of television (10-15 minutes each), followed
by a Q&A session with the participants.
The emphasis of this event is on allowing plenty of time for
questions and discussion; both via chat as well as via audio (upon
individual invitation only).
THIS EVENT IS LIMITED TO 100 PARTICIPANTS. Please sign up early and
be sure to show up at least 30 minute prior to the starting time to
avoid disappointment.
Stowe and Gerd are both members of The Futures Agency network and
often work together holding seminars and think-tank events for media and
technology companies, around the globe see
http://www.thefuturesagency.com/about
Find our more about Stowe Boyd
http://worktalk.ly/about_stowe/
https://twitter.com/stoweboyd/
http://www.thefuturesagency.com/stoweb
Find our more about Gerd Leonhard:
http://www.thefuturesagency.com/gerd
http://www.gerdfuturist.com
Blog: http://www.mediafuturist.com/
Mobile apps: http://road.ie/futurist
The Future of Business blog http://www.futureof.biz/
Videos: http://www.youtube.com/gleonhard
Twitter: http://www.twitter.com/gleonhard
More links: http://about.me/mediafuturist
After registering, you will receive a confirmation email containing information about joining the webinar.
See you there:)
May 17, 2012
Words of Wisdom from the World E-Reading Congress 2012 (good review of my talk and preso)
Roger Tagholm at Publishing Perspectives just published a nice review of the World eReading Congress in London, on Tuesday, where I had the pleasure of doing the opening keynote. The 6MB low-res PDF can be downloaded via this link: Download Ereading congress london gerd Leonhard (note: this is quick version, better resolution soon on Slideshare).
Here are the best snippets from Roger's review (and the rest of it is a good overview, as well!)
By Roger Tagholm
"Access not ownership, relationships not transactions and concerns over who owns the channel to market – these were some of the themes of the second World E-Reading Congress which began in London on Monday. Once again, organizers Terrapin had assembled a powerful line-up of speakers who provided a one-stop take on what is happening in the digital space. From “haptic technology” (from the Greek Haptikos, “pertaining to the sense of touch”) to “lean back” readers, this was also the place to get a jargon update and phrase fix.
The View from a Futurist
Media Futurist Gerd Leonhard kicked things off. He believes the debate will soon be about access, not ownership and said that “for those over 30 it’s very hard to understand this switch. There will be some ownership, but it won’t grow. With music, iTunes sales are flat, but streaming is growing. It will happen with books. A Spotify for books will come. If a student wants 300 books, he’ll buy a three-year subscription”. Small examples of that already exist, but Leonhard means on a mass scale, such as that being contemplated in Brazil “where the government is looking to buy 100 million devices for students so they don’t have to buy the physical books”.
He believes there is more to the future than walled gardens and that “humans need meaning, not just cool technology. In the end, meaning is money. Apple has meaning, even though it is a totally walled garden — an oligopoly, a cult.” During the next three to five years he thinks we will see telemedia convergence. “The telecoms industry will realize that it will have to make deals with ISP operators to sell content — so that if you buy this SIM card, for example, you can get ten books.
“For the consumer, access to content will become much cheaper. We cannot force the consumer to pay the same for digital as physical. Technology owners reads more, so why penalize them? We need to innovate now to keep them.”
Sharing, he maintained, should be “non-negotiable. Sharing does not create economic damage.” Publishers must engage with their customers; attitudes to piracy must be rethought (“piracy happens when motivation meets opportunity”); and publishers must build value around content “because payment works if the context is right — if there is a reason, people will pay.”
Added note: "Duncan Edwards, President and CEO of Hearst Magazines International, took an entirely different view on pricing. “We have discovered that, because of the ease of use, people are prepared to pay as much — or even more — for the digital versions of our magazines.”
Really? Not sure that maybe that have just discovered their own desire to get as much as before, and found some willing fans - rest assured, this won't last. Look at iTunes and the music industry:) People will not continue to buy songs for €1 every time they are interested. Unsustainable, imho:=)
May 04, 2012
My most popular video on Youtube: Music Like Water (Ericsson 2020 Shaping Ideas)
Check it out. Thanks to Ericsson for the nice production work.
See more videos at http://www.ericsson.com/campaign/20about2020/.
"Music used to be a product that we bought piece by piece. Now it is becoming a public utility, says media futurist Gerd Leonhard, who argues that we will soon be constantly connected to an infinite library of songs. And when music is like water or electricity, our friends become the new music critics..."
April 12, 2012
Cloud-based music streaming trends: told you so!
From a new eMarketer post (and related report), here are some interesting snippets:
"In a sign of how important online streaming and subscription music services have become to the recording industry, trade publication Billboard recently updated its weekly Hot 100 song chart to include data from Spotify, Slacker, Rhapsody, Cricket/Muve, Rdio and MOG. The revamped methodology went live in March 2012, after several months of testing that showed a rising curve for audio streams, from 320.5 million in the first week of 2012 to 494 million during the week of March 4, 2012. By comparison, digital track sales during that period decreased from 46.4 million to 27.1 million, according to Nielsen..."
This is, of course, totally obvious: as good as it is, iTunes is essentially an inadvertent punishment for being interested in more music, since every desire to listen to aka 'consume' new music results in having to spend another dollar on downloading the track. Cloud-based services don't have that problem - and clearly I won't pay $ 20.000 to fill up my iPod with Apple's music, while I have no problem saving 2000 Spotify tracks on my iPhone anytime I want to (and for $10 / month). I have been talking about this for the past 10 years, but here it is again: access is replacing ownership, like it or not (and I don't see a reason not to like it, as user or as creator). We can wish for this to be different, but it's not. End of story. Participate or become insignificant.
"Another indicator of the popularity of cloud-based streaming was a 50.5% increase in online music listening hours in 2011. According to a February 2012 report from AccuStream Research, US consumers spent 1.3 billion hours listening to music through internet radio and other streaming services in 2011, up from 865 million hours in 2010. The media spend associated with US internet radio and on-demand streaming services amounted to $293.7 million in 2011, according to AccuStream Research. This compares with $171.7 million spent on subscriptions to those services. AccuStream forecast that the total market would grow by 78% in 2012... Ad monetization is expected to grow at a healthy clip on the mobile side as well. eMarketer expects US mobile music advertising revenues to hit $591.5 million in 2015, more than doubling 2012’s total of $264.5 million. According to eMarketer estimates, the advertising component of mobile revenue is much higher with music than with gaming or video, largely because of the popularity of Pandora and Spotify on mobile devices..."
Yes, of course, streaming music currently makes much less money for the content owners and rights holders than downloading does - but the key to making this work is to get EVERYONE involved in streaming legally via one of the existing or future services and platforms, just like radio, i.e. starting with a more or less free / feels-like-free or freemium offering. The math is simple: if 200 Million people use Spotify or Simfy or Rdio - whether they pay 'with attention' aka advertising, via telco bundles, or with their own cash - then the rightsholders will see some serious money coming their way. If they can't allow this market to grow, then it won't be created (at least not in a legal way)
The bottom line is: the music industry has to monetize AROUND the music, not just WITH the music. Think advertising, bundling, added values... new generatives. There is no sense whatsoever in fighting the obvious trend of access replacing ownership.
March 31, 2012
New video interview: the future of social media, paid content, data-oil, marketing and communications
This is a new video with a short and to-the-point interview produced by marketing magazine The Drum at Digital London, see http://www.thedrum.co.uk/news/2012/03/31/video-futures-agency-ceo-gerd-leonha... about the future of social media and how it will impact us. Most important message: in a digital society, you can't FORCE people to pay, you can only ATTRACT them to pay. Original video is at http://youtu.be/2jT6NcKmoM0 - thanks to everyone at Drum Magazine for making this available.
February 24, 2012
New video: My Keynote on Broadband Futures (from the future with high-speed broadband conference in Auckland)
This nice video just went up on my Youtube channel: my entire keynote speech (67 minutes) from the Future with High Speed Broadband Conference in Auckland, New Zealand on February 23, 2012. Topics: Transformational Technologies and Creating new demand for ICT services - The Future of Broadband and ICT -, in detail: the coming telemedia convergence, the future of content in a hyper-connected society, social networks are cable TV without the cable, why open standards are crucial, why and how data is the new oil, how Control is being replaced by engagement and involvement, why sustainability becomes even more important, the shift from egosystems versus ecosystems, the new drivers of Innovation. The slides are embedded below, as well.
The Future of Broadband: Telemedia, Futurist Gerd Leonhard
View more presentations from Gerd Leonhard
February 07, 2012
Tim O'Reilly quotes Thomas Jefferson on celebrating sharing
Via Michael Pinchera on Google+ comes this quote from one of my favorite and most clued-in people in the digital content and publishing space, Tim OReilly.
"I just came across a fabulous quote from Thomas Jefferson celebrating the benefit of the spread of many copies for the preservation of history: "Time and accident are committing daily havoc on the originals of the valuable historical and State papers deposited in our public offices. The late war has done the work of centuries in this business. The last cannot be recovered but let us save what remains not by vaults and locks which fence them from the public eye and use in consigning them to the waste of time but by such a multiplication of copies as shall place them beyond the reach of accident."
Thomas Jefferson to Ebenezer Hazard, Philadelphia, February 18, 1791. In Thomas Jefferson: Writings: Autobiography, Notes on the State of Virginia, Public and Private Papers, Addresses, Letters, edited by Merrill D. Peterson. New York: Library of America This is a Jeffersonian quote with some relevance to the SOPA/PIPA discussion, though its proponents doubtless will not see it as such...."
Indeed.
February 06, 2012
Techdirt explains why Piracy Is Indispensable For The Survival Of Our Culture
Some good points are made in this piece below. If the choice is to follow the law as it is ie. the re-Internet law, or do something that is absolutely worth doing, and a benefit to society at large, then where will that leave most people in a digital society? Be 'criminal' or be blind or...deaf? This can't possibly be the intention of a meaningful copyright law.
Why Piracy Is Indispensable For The Survival Of Our Culture | Techdirt
That’s great, apart from one slight problem: under today’s copyright laws, all these wonderful backups that will probably ensure the programs’ survival while civilization itself is still around, are illegal. The choice is stark: follow copyright law, and watch decades of computer culture literally fade away on their unreadable floppies, or save them for posterity - and break the law. Nor is this is a problem that only concerns antediluvian forms of computing. Our cool, smartphone- and tablet-based approach is no better: take a look at the iTunes App Store, a 500,000 app repository of digital culture. It’s controlled by a single company, and when it closes some day (or it stops supporting older apps, like Apple already did with the classic iPod), legal access to those apps will vanish. Purchased apps locked on iDevices will meet their doom when those gadgets stop working, as they are prone to do. Even before then, older apps will fade away as developers decline to pay the $100 a year required to keep their wares listed in the store. This is a deep and fundamental problem with not just computing culture, but all artistic expression that is locked down with DRM. The only way that its glories will be preserved for future generations is if considerate “pirates” make illegal back-up copies, stripped of copy protection. For DRM is a guarantee of oblivion: the term of copyright is so disproportionately long, few will care about breaking ancient DRM to make backups of long-forgotten digital creations when it eventually becomes legally permissible to do so.
Gerd Leonhard
Keynote Speaker, Think-Tank Leader, Futurist, Author & Strategist, Idea Curator, some say Iconoclast | Heretic, CEO TheFuturesAgency, Visiting Prof FDC Brazil, Green Futurist
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