Current.org | NPR Blueprint for Growth, July 2006.
"NPR launched the next phase of public radio’s New Realities process last week, releasing an ambitious plan to strengthen ties with listeners and foster better collaboration within the system.
In its 12-page Blueprint for Growth, released to general managers July 12, NPR said it will work with stations and other system partners to develop a “News Network of the Future,” a web-based music service and an infrastructure to support distribution of digital content. The network will also lead efforts to raise major gifts to support these ventures.
But the blueprint goes further by asking stakeholders in public radio to reconsider their relationships with their audiences and each other. Members of the public radio community must shift their focus from competing with each other to uniting against competition from other media, the blueprint says...."
Great stuff - finally, some real momentum at NPR. Watch my video on the "Future of Radio" here
Download their 'Blueprint for Growth' here
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