Entries categorized "Social Advertising"

December 05, 2012

New video: the future of the Internet, Data, Privacy and Information (Online Information Conference 2012 Keynote by Futurist Gerd Leonhard)

Just got this new video - it was a good talk, imho, even if the camera angle is kind of odd... so check it out. Thanks to Incisive Media for making this available; more details on the conference are available here

My topic: "Everybody is talking about 'data is the new oil' aka big-data. SoLoMo (social local mobile) is the battle cry of the day. Human-machine interfaces are rapidly evolving and may quickly become commonplace (think Google Glasses, MSFT Kinect), artificial intelligence is the geek-phrase-of-the-day, and Kurzweil says the singularity is near/here. So how will our world really change in the next 5 years, i.e. the way we communicate, get information, create, buy and sell, travel, live and learn? What are the biggest threats and the hottest opportunities - not just in financial terms, but also in societal and human terms...?" Here is the PDF with my slides.

Dec 5, 2012 12:16:34 PM | #egotoeco, 21st Century Content Ecology, Advertising Trends, Branding, Broadband Culture, capitalism 2.0, Consumer Insights, Content 2.0, Convergence, Creative Rights, Data is the new Oil, Decentralization, Likemindedness, Link Economy, Must-watch, MY PRESENTATIONS, My speaking engagements, My videos, Networked Society, Open Network Economy, Social Advertising, Social Commerce, Social Media, Social Networks, Sustainability, TeleMedia, The Cloud, Trends, Trust, Twitter

November 23, 2012

Facebook knows what we SAY but Google knows what we THINK - where does this leave us?

Think about it for a minute: Google knows our deepest secrets because we search with INTENTION - and in realtime, and often even in real-place (i.e. when using mobile devices) - for the things that matter to us - whether it is an upcoming trip or a disease that we are suffering from, or vexing problem we may have. Google knows all that stuff, and keeps it in their records (unless we take steps to delete it all... allegedly). Facebook, on the other hand, just knows what we SAY, what we share, what we purport to LIKE. That's also quite deep but... there is a big difference. Your thoughs? Browse my Privacy to Publicy links to read more

Nov 23, 2012 12:08:49 PM | #egotoeco, Attention Economy, Bottom Lines, Broadband Culture, Consumer Insights, Crucial Stuff, Current Affairs, Data is the new Oil, Facebook, Future of Advertising, Future of Agencies, Future of Business, Future of Marketing, Future of Media, Google, human futures, Link Economy, Marketing2.0, Mobile Advertising, Mobility, Predictions, Privacy, Realizations, Social Advertising, Social Commerce, Social Media, Social Networks, Trends, Trust, Web/Tech, Wisdoms

October 05, 2012

Gerd Leonhard interviewed by Joris van Heukelom (Future of Advertising: SoLoMo:)

I was interviewed before my presentation at IAB NL's Mobile Inspiration Congress (see the PDF here), by Joris Heukelom (chairman of IAN Netherlands and Owner of MakerStreet). A good summary on many of the key issues that will impact the future of advertising, mobile and social.

Oct 5, 2012 6:03:06 PM | Future of Advertising, Future of Agencies, Future of Broadcasting, Future of Business, Future of Marketing, Future of Media, Mobile, Mobile Advertising, Mobility, Must-watch, My speaking engagements, Networked Society, Open Network Economy, PR 2.0, Print & Newspapers, Social Advertising, Social Commerce, Social Media, Social Networks, TV, TV 2.0, Twitter, VIDEO BLOG, Videos I Like

Webinar invitation: Privacy versus Publicy - the next 3 years. Public debate between Author Andrew Keen and Futurist Gerd Leonhard (October 26 2012)

Please join me for this debate - should be great fun. Andrew Keen - often called the Anti-Christ of Silicon Valley - is a long-time colleague of mine and even though we don't agree on a lot of things he puts forth about in his 2 most recent books (The Cult of the Amateur, and the newest Digital Vertigo) I respect his work a lot - don't miss this; sparks are sure to fly.

Attendance is limited to 100 people so sign up early (and be sure to log-in at least 20 mins before showtime:)

Privacy versus Publicy: the next 3 years. A public debate with Author Andrew Keen and Futurist Gerd Leonhard

Fri, Oct 26, 2012 6:00 PM - 7:00 PM CEST i.e. 12 noon EST, 9am PST, 11 pm Sinagpore etc

Gerd Leonhard aka MediaFuturist is a futurist, keynote speaker, author and CEO of TheFuturesAgency, based in Switzerland. He is (mostly) a proponent of what he calls 'The Networked Society', the SoLoMo internet (social, local, mobile) and freemium business models; and foresees great opportunities in the global empowerment of creators and consumers powered by digital technology. His latest book is 'the future of content and can be found on Amazon see http://www.gerd.fm/focbook

Andrew and Gerd will present some of their key insights for approx. 10-15 minutes each, and will then debate the most crucial issues such as what privacy means in a connected world, whether 'the crowds' are actually being empowered or not, what the future role of social media will be, what the true meaning of a networked society is, and what the media landscape will look like, in the future.

Get ready for some serious sparring - which will also involve the participants, both via messages and chat as well as via audio intervention (upon invitation only).

This seminar will be recorded - please be aware of this fact if you are invited to speak during the session. You can view some of the previous recordings here: http://gerd.fm/youtubewebi

This session is limited to 100 people so please sign up early; most importantly please log-in at least 30 mins prior to the starting time.

More about Andrew:
http://www.ajkeen.com/bio/
https://twitter.com/ajkeen

"Andrew Keen has found the off switch for Silicon Valley's reality distortion field. With a cold eye and a cutting wit, he reveals the grandiose claims of our new digital plutocrats to be little more than self-serving cant. Digital Vertigo provides a timely and welcome reminder that having substance is more important than being transparent.
-- Nicholas Carr, author of The Shallows What the Internet Is Doing to Our Brains

More about Gerd Leonhard
http://www.gerdfuturist.com ... the canvas:)
CEO www.thefuturesagency.com
The Future of Business blog http://www.futureof.biz/
Videos: http://www.youtube.com/gleonhard
http://www.twitter.com/gleonhard
http://about.me/mediafuturist

Oct 5, 2012 3:00:04 PM | 21st Century Content Ecology, Announcements, Broadband Culture, CHANGE, Collaborators, Consumer Insights, Convergence, Cool people, Crucial Stuff, Data is the new Oil, Future of Advertising, Future of Agencies, Future of Business, Future of Content, Future of Journalism, Future of Marketing, Meet me @, Smart People, Social Advertising, Social Commerce, Social Media, The Futures Agency, Trends, Trust, Webinars

September 19, 2012

The best definition of social media I have seen so far (have a good laugh:)

This pretty much says it all:)

Sep 19, 2012 12:29:24 AM | Funny stuff, Social Advertising, Social Commerce, Social Media, Social Networks

September 04, 2012

PDFs and resources from today's webinar on The Future of Television (with Stowe Boyd)

In case you missed our webinar on SocialTV and the Future of Television, today (shame on you;): the video will go live in a few hours (assuming the recording actually worked) on my Youtube Webinars playlist.

And here are the slides we used (creative commons non-commercial, attribution licensed, as usual):
Gerd, Stowe as well as the reports we referenced (subject to different licenses): Ericsson: Getting Social on TV Google: The new multi-screen world, and Stowe's Social TV report.

UPDATE: Here is the video

Enjoy and share:))

Sep 4, 2012 7:13:46 PM | #egotoeco, 21st Century Content Ecology, Advertising Trends, Attention Economy, Broadband Culture, Broadcasting, Consumer Insights, Content 2.0, Future of Broadcasting, Future of Business, Future of Cable TV, Future of Content, Future of Film, Future of Marketing, Future of News, Future of Radio, Future of Selling, Futurists, Mobile Advertising, Monetizing Content, Networked Society, Online Seminars, OTT, Piracy, Politics of Content, Social Advertising, Social Commerce, Storytelling Trends, Telecom2.0, Television, The Futures Agency, Trends, TV, TV 2.0, Twitter, UGC, Web2.0, Webinars, Youtube

May 09, 2012

New video: the future of Business and Communications (from Olavstoppen event in Stavanger May 3, 2012)

This is the complete video of my keynote at the Olavstoppen POL2012 event in Stavanger / Norway, on The Future of Business and Communications; May 3, 2012. You can download the PDF with the slides I used (low res version, creative commons licensed): Download Future of Business Olavstoppen Gerd Leonhard Keynote Public (6MB). Most high-res versions of my presentations can be found at Slideshare. You can download the video via this link (or add the file to your dropbox).

The Future of Business & Communications. Social. Local. Mobile. Cloud. And why Data is the New Oil. Futurist and CEO of TheFuturesAgency Gerd Leonhard was the keynote speaker at the Olavstoppen POL conference on May 3rd 2012 in Stavanger, Norway.

May 9, 2012 9:43:53 AM | Attention Economy, Branding, Broadband Culture, Conferences, Consumer Insights, Convergence, Data is the new Oil, Decentralization, Future of Agencies, Future of Broadcasting, Future of Business, Future of Marketing, Future of Media, Future of PR & Communications, Leadership, Link Economy, Marketing2.0, Mobility, Must-watch, MY PRESENTATIONS, My speaking engagements, My videos, Networked Society, Recession survival, Social Advertising, Social Commerce, Social Media, Sustainability, The Cloud, The Futures Agency

May 04, 2012

Special Report with Stowe Boyd: Social TV and The Second Scree. Plus: Media Futures Collaboration with Stowe

I am happy to anounce the release of a special report that my colleague Stowe Boyd has recently written, Social TV and The Second Screen, developed cooperatively by his company 'Work Talk Research' and The Futures Agency, as part of an ongoing series on the future of media. You can download the whole thing (yes, for free) here, via Stowe's site.

I wrote the foreword (excerpt):

The overlap of social media and TV represents a huge opportunity for those that truly understand and internalize, embrace and partake in these changes, and that welcome this dawning networked, interdependent and many-to-many society.

via www.worktalk.ly

I will be working with Stowe Boyd to produce quite a few more reports and white papers in 2012. In addition, we will be doing a lot more work together offering Media Futures events, workshops and seminars.

Stay tuned!

May 4, 2012 12:35:41 AM | Advertising Trends, Announcements, Attention Economy, Must Reads, My writings, Networked Society, Resources, Smart People, Social Advertising, Social Commerce, Social Media, Social Networks, TeleMedia, Television, The Futures Agency, Trends

April 28, 2012

New video: the future of business and the global shift to a networked society (HBR Poland Keynote)

This is the complete (approx 80 minutes) video of my keynote at the HBR Poland conference in Warszawa March 16 2012. The slides are sometimes a bit hard to see as the video zooms back and forth so if desired you can download the complete PDF (high-res, 26MB) with my slides via http://db.tt/JmKiJyQh (creative commons non-commercial attribiution licensed, as always).

Topic: "The future of business: how to benefit from the global shift to a networked society"
The Internet, or to be more precise, the mobile and social 'Internet 2.0' that has exploded in the past 2 years, is dramatically changing the way we find and are found, how we relate to our customers (and vice versa), and by extension how we buy and sell. In a networked society, the-people-formerly-known-as-consumers are becoming more powerful by the minute; transparency rules and more often than not, interaction comes before transaction and attention is the currency. In this digital world, data is indeed the new oil, brands are publishers, and ecommerce almost entirely becomes mobile and social - and this has significant impact on B2B sectors, as well. Gerd will share his foresights on where things are headed in the next 3 years, provide examples of best practices and illustrate the biggest opportunities and how to prepare for them. The future of business is interdependent, real-time, social, local and mobile - get ready.

Apr 28, 2012 4:04:56 PM | Advertising Trends, Attention Economy, Branding, Broadband Culture, capitalism 2.0, Conferences, Consumer Insights, eCommerce, EgoSystem EcoSystem, Financial Services, Future of Business, Future of Content, Future of Media, Future of PR & Communications, Leadership, Marketing2.0, Mobility, Monetizing Content, Must-watch, MY PRESENTATIONS, My speaking engagements, Networked Society, Social Advertising, Social Commerce, Social Media, Trends

April 12, 2012

Data is the new Oil, Privacy becomes... Publicy? (my presentation at SwissNexSF)

This is the slideshow from yesterday's SwissNex event in San Francisco. Hopefully we will have a video available, soon, as well (check my Youtube Channel)

"Data is exploding all around us: every 'like,' check-in, tweet, click, and play is being logged and mined. Many data-centric companies such as Google are already paying us for our data by providing more or less free services. Is data the new oil? TFA CEO Gerd Leonhard leads fellow thinkers Stowe Boyd, Jamais Cascio, and Andreas Weigend in an exchange on where data is going, and how we are going along with it. Data will become a key currency, as it is a virtually limitless, non-rival, and exponentially growing good. Do we need regulations or trust frameworks to deal with it? Can data really be safeguarded in an entirely free-market system governed by commercial interests? What will Generation AO (always-on) share with whom, when, where, and how? And if data is the new oil, how do we avoid wars and global conflicts fought over it...?"

Data is the new Oil, Publicy is the new Privacy (Futurist, Speaker Gerd Leonhard)

View more presentations from Gerd Leonhard

Apr 12, 2012 2:06:44 AM | Advertising Trends, Bottom Lines, Branding, Conferences, Consumer Insights, Content 2.0, Current Affairs, Data is the new Oil, Facebook, Fragmentation, Free!, Future of Advertising, Future of Content, Future of Selling, Innovation, Link Economy, Marketing2.0, Mobile Advertising, MY PRESENTATIONS, My speaking engagements, Networked Society, Slideshows, Social Advertising, Social Commerce, Social Media, The Futures Agency

November 21, 2011

Social TV explained

Nice, short video

Nov 21, 2011 8:20:24 AM | Future of TV, Social Advertising, Social Commerce, Social Media, Social Networks, TV 2.0

August 21, 2011

Short video: I program my media - it does not program me (switching from Push to Pull)

Broadcasting (TV, Radio) is switching from Push to Pull. And so is advertising! Let me know what you think:)

Aug 21, 2011 12:30:50 PM | 21st Century Content Ecology, Advertising Trends, Attention Economy, Bottom Lines, Branding, Broadband Culture, Broadcasting, Consumer Insights, Content 2.0, Future of Agencies, Future of Broadcasting, Future of Cable TV, Future of Content, Future of Marketing, Future of Selling, Link Economy, Monetizing Content, My Books, MY PRESENTATIONS, My speaking engagements, My videos, Networked Society, Social Advertising, Social Commerce, TV 2.0, VIDEO BLOG, Videos I Like

February 09, 2011

New video: my talk at MidemNet Academy 2011 on Innovation: music industry learnings from other industries

This is a good one - loads of information in here, and pretty well recorded. More details and PDF with all slides, here. Enjoy and spread the word. Subscribe to my video RSS feed, here, if you want (download all videos directly to iTunes, watch on your iPod etc).

Feb 9, 2011 11:45:01 AM | 21st Century Content Ecology, Advertising Trends, Attention Economy, Augmented Reality, Best of Gerd, Branding, Broadband Culture, Convergence, Cool Tools, Crossmedia, Crowdsourcing, Data is the new Oil, Decentralization, Devices, Digital Music, Events, Future of Advertising, Future of Agencies, Future of Books, Future of Broadcasting, Future of Media, Future of Money, Future of PR & Communications, Future of Selling, Future of TV, Futurism, Gadgets, Innovation, Inspiring, Interesting, Lifestreaming, Link Economy, Mobile Advertising, Music Like Water, MY PRESENTATIONS, My videos, Networked Society, Open Network Economy, Open Source, Openness Issues, Privacy, Sharism, Shopping2.0, Social Commerce, Social Networks, Telepresence, Trust, TV, VIDEO BLOG, Videos I Like

January 26, 2011

New presentation: dealing with consumer behavior shaped by social media (speech at Media Innovation Forum 2011, Dubai)

Check out the twitter buzz from this event, here in Dubai.

Dealing with consumer behavior shaped by Social Media (Media Innovation Forum 2011, Dubai)

View more presentations from Gerd Leonhard.

Jan 26, 2011 3:39:57 PM | MY PRESENTATIONS, Social Advertising, Social Commerce, Social Media

January 24, 2011

My presentation at MidemNet Academy in Cannes: Innovation ideas for the music industry

Here is the PDF from today's event at MIDEM 2011 in Cannes, as promised (5.5 MB PDF) More details soon! Check out the Musically blog coverage, and the twitter buzz.

Related video (5 minute introduction), below.

Jan 24, 2011 7:16:50 PM | Innovation, MY PRESENTATIONS, Networked Society, Openness Issues, Sharism, Slideshows, Social Advertising, Social Networks, Trends, Trust, Twitter, Video, Videos I Like

MediaFuturist

Futurist Gerd Leonhard on the Future of Media, Business, Culture, Content Communications, Technology, Advertising and Entertainment