Below is a very interesting video showing how you can watch TV online without (in theory) having to pay for Cable TV - interesting trend, for sure. I'm not sure OTT video is quite ready for mainstream yet (certainly the content providers / rights-owners are not;) but this is a trend I'll be watching very closely.
And yes, I do use Boxee on a MacMini at home, in Switzerland, myself; last not least to see what my own videos look like on HD TV.
I just uploaded another 8-minute chunk of video from my appearance on the Brazilian RodaViva TV Show, on my Youtube channel. Some excerpts: we are transitioning from buying copies to buying access. Google just maybe the first company that actually wants to build and maintain a win-win-win ecosystem - to achieve that they have to solve some very hard and first-time-ever problems, on the way (such as, you guessed it, privacy and the mushrooming debate over data security and permission). Governments around the world all have one common goal: get everyone online, and mobile, as soon as possible - because it increases GDP.
But in many developing countries, more telecom competition is needed to increase the speed of the roll-out. The bottom line for Content 2.0: it's better to get everyone to pay for legal content a much lower price, or use bundled services, then to have very few people consume protected content at high prices.
You can watch (and download) the whole 75-minute thing, here.
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This is the complete, 75-minute video of my appearance on Brazil's most popular talk show on Public TV, called Roda Viva (on the TV Cultura channel). I was delighted to be invited to the show, and really enjoyed being 'grilled' by the super-smart journalists and Brazilian media experts in the studio. We could have talked forever! The show was originally broadcast on April 26 (on Brazilian TV as well as online, see the Twitter buzz here) but unfortunately the webcast did not work very well so this is the first time I have seen the video, myself, and thanks to Roda Viva / TV Cultura I am delighted to be able to share this recording with you, as well.
More information about the show is here. Duda Groisman made some great photos during the recording of this show, embedded below. Related activities on this trip include: my presentation for NBS Brazil "The Future of Communications and Business", and my presentation at Fundacao Dom Cabral (one of Brazil's best business schools) on "The Open Network Economy". Please note: the video is half Portuguese (the questions) and half English (my replies)
Everyone: this is a biggie. Check out this video below and the announcement on the Google blog. Here are some quotes from the blog, and some comments from my end:
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The engagement at MIPTV (see yesterday's post) was an all-around good event and everything flowed very smoothly (including, I think, my brain;). Really lovely auditorium and first-rate tech services - wish I could say that every time;).
UPDATE: I had to remove the actual video from this page as it turns out to be auto-play-ONLY which is not good and creates havoc when surfing in multiple browser windows. For now, please kindly go to the Brightcove page to watch the video; right now there is no better way to do this. Sorry!
For more videos, please go directly to MIPTV.com; for some blog coverage on my talk, please go here. If you want to click along with the video, here are the slides (well, most of them;).
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As promised, here is a quick, direct upload of my presentation at MIPTV in Cannes: Download Social Media from Push to Pull MIPTV gerd leonhard LOW RES *5MB PDF Topic: Social Media & Building an Entertainment Brand Online: From Push to Pull. UPDATE: Slideshare version now available, see below. The video can be watched here.
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It was a great pleasure to be invited to contribute to the Sao Paulo / Brazil-based Fundacao Dom Cabral's innovative CEO leadership program, led by my colleague and Swiss-Brazilian collaborator and leadership guru Didier Marlier, as a visiting professor. Below is a fairly large and long (95 pages - do not print!!) slideshow with most of the important stuff I presented; needless to say this was not the usual 45-60 minute session but took pretty much the entire afternoon. I was extremely impressed with the organization and their hosts (FDC / Dalton Sandenberg) as well as with the fast and agile minds of the CEOs that attended - we had some very inspiring conversations. And Caipirinias, too;). Update: Low-res download of PDF here: PDF 11.5 MB Open Network Economy Gerd Leonhard FDC SP Low-res
Enjoy. Share. Retweet. And get my free iPhone app before it turns 'freemium'.
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If you are interested in attending please contact me (eMail, Twitter); they have very few places left. It's a free event but reserved for senior executives in the TMT sectors.
The New Year Revolution - Event January 2010We would like to invite you to The New Year Revolution: an insight into what's on the horizon in the technology, media and telecoms sector in 2010 (and beyond!)
We are delighted to welcome Gerd Leonhard, TMT futurist as our keynote speaker.
Gerd is renowned for his presentations and think-tank appearances, which are hard-hitting and provocative yet inspiring and motivational. His clients include Nokia, Google, Sony-BMG, Siemens, ITV, the BBC, The Financial Times and many others.
Following Gerd's keynote there will be a session bringing you up to date on important law changes for 2010.
Date: Wednesday 13 January 2010
Time: Registration, breakfast and networking at 8.30am. Seminar 9.00am to 11.00am, including time for questions. There will be more time to network when the seminar has concluded.
Venue: Berwin Leighton Paisner Adelaide House, London Bridge, London EC4R 9HA.
via www.blplaw.com
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I have been very busy compiling my best essays, blog posts and other writings from the past 3 years, and have finally uploaded the most recent version to Lulu (my favorite print-on-demand book store). The new book is now called 'Friction is Fiction' and is available in 3 versions: 1) 158 pages, 6x9 inches / U.S. trade format, full-color, for $60.40, here (yes, it's quite pricey because of the cost of printing 4-color, on-demand) 2) the same dead-tree version, but in black & white only, for $19.98, here (much cheaper but a lot less cool;) 3) as a PDF, for a token price of $7.50, here.
I would be delighted if you would consider buying whatever works best for you - what better Christmas present could you possibly think of! Please note that this book will be updated every 3 months, to include my latest writings. If you want to share the book page please just send people to www.frictionisfiction.com - thanks.
As to giving away the free PDF, here is the deal: you can contact me anytime (via email, Facebook or Twitter) to request a free copy of the PDF if you just don't want to (or can't) spend the $7.50, and I will send you the download link. In return, what I ask from you is to pay me with attention, i.e. to write a review on Lulu, a blog-post, or a tweet about my book, with a link (all 3 is best;). Deal?
As to the title: I used to simply call this compilation 'The Best of Media Futurist' but while looking through all those posts - and spending a lot more time revising them - I found an important thread that goes through almost all of it and which therefore has become the new title: Friction is Fiction. So what does that mean? It means that if you are currently basing your success on maintaining or even constructing hurdles, difficulties or other bottlenecks somewhere in the system - i.e. if there is something that impedes the flow of information, or a transaction or purchase so that a higher price point or some other form of control over the can be obtained - then you are very likely to face diminishing revenues in the next few years. Building obstacles for users (fka consumers) used to work just fine but... no longer. Building walls is the fastest road to suicide in the digital economy.
The web has been utterly ruthless about finding these glaring points of friction, such as paying for eMail (remember that?), paying a ton of money for long-distance phone calls (remember those pre-skype days?), or consumers not having any access to travel booking systems, flight information or seating. These hurdles are being removed, one-by-one, and those 'people formerly known as consumers' are getting more powerful every single day. Banking on friction to increase your revenues has become like throwing matches into the river and asking it to stop - it's useless.
Friction was, of course, the main money-maker in the media, entertainment and content business, for a long time: certain CDs were only available in certain stores at certain times in certain countries, DVDs with those movies you really wanted were only available in certain countries and within certain 'windows', books had to be printed and shipped, and ring-tones could only be purchased from your operator. Basically, at every turn the consumer encountered have-to's and must's which essentially allowed a substantial level of control by the media and content companies - and thus, higher prices. In many cases, the more friction the higher the price you could ask for.
No longer. Read the book!
Related: my blog-book "The End of Control": download the first 6 chapters here. Also: My Music 2.0 book is available via Lulu, here
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I contributed to a fun event at the Host Gallery in London tonight, organized by Canvas8 (where I am involved as one of the adjunct thought-leaders): "Twitter,
Facebook, Spotify, Tripadvisor, Augmented Reality, Smartphone Apps,
YouTube – the range of technology choices for brands wishing to engage
with consume
rs is huge. For many these are uncharted waters, and these
technologies can raise more questions than they answer.
This
time the theme of ‘The Changing Face of Media’ is emerging technology.
Based on the speakers’ experiences it asks the question: how can brands
best use technology and not be used by it..."
As promised, here is the PDF from the event, below (click on the Slideshare link to download it, or embed it on your blog) Enjoy. RT. Superdistribute. Mix & Share.... Picture on the right by James Cridland via Flickr
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I'll make this brief since I am at the NRT lounge going back to ZRH in an hour. Here are some of the key trends for the immediate Future of the Content Industries that I wanted to share with you.
Pre-Web Content Economics: Consumers. Scarcity. Centralized. Computer = Internet Access. Professionals only. Everyone watching the same thing. Friction generates a nice flow of $. Total Control is crucial. EGOsystems. Content is King. Exclusive Copyright. Content Monopolies, Rights Cartels and Oligopolies. Enforcement. Push. The large Networks rule. Walled Gardens bear fruit. Near-time Web & Database Search. Marketing = Monologs: Listen to Me. Consumers trusting Companies. Advertising = Interruption. Privacy = 'On' by Default. Mass-Media Rules. Broadcasting. All stuff is on my Machine. Pay Cash or Leave. Free = Bad. Distribution = Power. Power = Money.
Web-Native Content Economics: Users & Followers. Abundance creates new Scarcities... of Attention. Everything is decentralized. Mobile = default Internet Access. Professionals, prosumers, usators, users... all at the same time. Utter Fragmentation. Friction is Fiction. Trust is crucial (i.e. Money). ECOsystems & Interdependence. ConTEXT is King. New Usage Rights & Ubiquitous Licensing. Open Content Platforms. Engagement. Pull & Attraction Economy. Networked not Networks. Walled gardens wither. Real-time Web & Social Search. Marketing = Conversations: Listen to each other, then talk. Trusting People Like Me. Advertising= Engagement. Privacy = 'On' is an action I must take. Mass-Niches Rule. Narrowcasting. All my stuff is in the Cloud. Pay with Attention (and Cash). Freemium=Good. Influence = Power. Power = Money - and many other kinds of rewards.
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I was invited to give the opening keynote at the Mediapark Jaar Congress in Hilversum, Holland, today (June 23, 2009). The PDF can be downloaded below (creative commons licensed, as usual - feel free to re-use non-commercially, but please give attribution). Mediapark Jaarcongress Hilversum Gerd Leonhard Future of Media Public (PDF 20 MB) Check out the #mpjc2009 Twitter Buzz (mostly in Dutch, all MJPC 2009 tweets google-translated, here). I always love speaking in Holland btw - great people! Update: the Dutch Cowboys Blog has a good summary of my presentation (in Dutch)
Update: here is the audio podcast from my speech
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Keynote Speaker, Think-Tank Leader, Futurist, Author & Strategist, Idea Curator, some say Iconoclast | Heretic, CEO TheFuturesAgency, Visiting Prof FDC Brazil, Green Futurist
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